At the hea t of the platfo m is a ‘I side My Race’ ge e ative AI-d ive capability that t a sfo ms complex data sets i to clea , co textual sto ies a d pe so alized ace a d ide i sights. It uses a sto y-d ive app oach to captu e the te sio , tactics a d tu i g poi ts that defi e each step, f om st ategic moves withi the peloto to the histo ical co text behi d key mome ts. Fa s ca follow up to fou of thei favo ite cyclists o atio al ide s mo e closely, a d bette u de sta d thei ole, pe fo ma ce a d esults. This is compleme ted by a 3D map to compa e ide s’ p og ess a d u de sta d the dy amic of each stage.
Buildi g o Capgemi i’s expe tise i leve agi g data a d AI to e ha ce the fa expe ie ce fo majo global spo ti g eve ts, ’I side My Race’ i te p ets the Tou as it u folds athe tha simply p ese ti g isolated data. It moves beyo d t aditio al dashboa ds, combi i g live ace i fo matio , figu es, i sights, a d edito ial co te t to p oduce evolvi g a atives th oughout the Tou . This i itial deployme t ma ks the fi st step i buildi g a mo e pe so alized fa expe ie ce, with fu the e ha ceme ts pla ed ove the comi g yea .
Co te t adapts to each use ’s selected stages a d ide s, tailo i g the level of detail to suit both dedicated followe s a d those ewe to cycli g. This delive s a u ique expe ie ce befo e, du i g a d afte the stage. The solutio :
Captu es live ace data – agg egates eal-time i puts i cludi g g oups positio i g, speed, gaps, a d te ai co ditio s, with ich edito ial sou ces such as facts, summa ies, i te views, expe t i sights, histo ical ace data, images, a d video.Adds co text a d histo y – e iches live i fo matio with ace co text, a d histo ical pe fo ma ce.I te p ets the ace as it u folds – applies a ative AI to ide tify key mome ts a d explai what is happe i g i ea eal-time.Tu s the co te t i to pe so alized sto ies – delive s clea , tailo ed co te t ac oss web a d mobile as the ace p og esses.P ovides a tailo ed map visualizatio – c eates 3D mappi g that ep ese ts a d compa es selected ide s with the head of the ace du i g each stage.
“‘I side My Race’ is a key step i ou lo g-te m ambitio to ope up cycli g to a wide global audie ce, b i g fa s i side the ace a d build a pe so alized expe ie ce fo them” said Julie Goupil, Media a d Pa t e ship Di ecto at A.S.O. “Togethe with Capgemi i, we a e maki g the dy amics of the ace easie to u de sta d i eal time, befo e, du i g a d afte the stage, helpi g both dedicated fa s a d ewcome s co ect mo e deeply with the spo t, the eve t a d thei favo ite o atio al ide s. This i ovatio suppo ts ou visio to make cycli g mo e accessible, e gagi g, a d eleva t as we co ti ue to g ow ou global fa base.”
“Applyi g ge e ative AI at scale i the i te sity of a live spo ti g e vi o me t like the Tou de F a ce is whe e i ovatio t uly comes to life, b i gi g togethe data, tech ology a d ope atio al excelle ce to delive eal time impact” said Thomas Hi sch, Global Head of Exte al Commu icatio s, Reputatio a d Spo so ships at Capgemi i. “Developed i close collabo atio with the Tou de F a ce, this solutio was co ceived a d deployed i the ve y fi st yea of ou pa t e ship, seamlessly combi i g multiple data sou ces at the pace of the ace itself. It demo st ates Capgemi i’s ability to u adva ced solutio s i live e vi o me ts, whe e eliability, speed, a d agility a e c itical, e ha ci g the expe ie ce fo millio s of fa s wo ldwide.”
Amau y Spo t O ga isatio is a c eato a d o ga ise of wo ld-class i te atio al spo ti g eve ts. Specialisi g i “out-of-stadium” spo ts, A.S.O. has i -house expe tise ac oss eve y aspect of the delive y, media ope atio s a d comme cialisatio of spo ti g competitio s. It ope ates its ow po tfolio while also utilisi g its skills a d expe ie ce at majo spo ti g eve ts wo ldwide. Each yea , A.S.O. o ga ises mo e tha 300 days of competitio ac oss app oximately o e hu d ed eve ts i 35 cou t ies. Headqua te ed i Pa is, the compa y elies o a etwo k of i te atio al subsidia ies i the U ited Ki gdom, Ge ma y, Spai , Belgium, No way a d Saudi A abia. Active ac oss ume ous spo ts, A.S.O. o ga ises a host of p estigious eve ts i cludi g the Tou de F a ce, Pa is-Roubaix Hauts-de-F a ce, Liège-Bastog e-Liège, La Vuelta, a d the LIDL Deutschla d Tou , as well as amateu cycli g eve ts such as L’Étape du Tou . I moto spo t, it o ga ises the Daka a d p omotes the Wo ld Rally-Raid Champio ship, the W2RC. A.S.O. also o ga ises a d develops a wide a ge of u i g, t ail, mou tai biki g a d g avel eve ts a ou d the wo ld, which b ought togethe mo e tha 400,000 pa ticipa ts i 2025. The compa y is also ecog ised fo its expe tise i spo ts co te t p oductio a d dist ibutio .Amau y Spo t O ga isatio is a subsidia y of G oupe Amau y, a media a d spo t g oup a d ow e of L’Équipe.
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