The ew solutio b i gs automated co te t eadi ess a d AI asset dist ibutio i to Ca to’s platfo m; b a ds ca get app oved co te t to eve y audie ce a d k ow which p oducts a e eady to sell
Ca to Global Assista t
ATLANTA, Oct. 27, 2026 (GLOBE NEWSWIRE) — Ca to, a leadi g digital asset ma ageme t (DAM) compa y, today lau ched Ca to Global Assista t, a AI-powe ed i tellige ce laye built i to the Ca to platfo m that eimagi es DAM fo the AI e a. With Global Assista t, the DAM itself fi ds a d fixes gaps i b a d a d p oduct co te t, the gets the app oved assets to the people a d cha els that eed them. Co te t teams spe d mo e of thei time o wo k that builds the b a d, a d compa ies go to ma ket faste .
Most o ga izatio s t eat thei DAM as the sou ce of t uth fo b a d co te t, a d the volume movi g th ough it keeps climbi g as b a ds sell ac oss mo e cha els. At that scale, keepi g eve y asset complete a d eve y p oduct p ope ly imaged tu s i to a full-time job, a d gaps te d to show up afte co te t is al eady i ma ket. Ca to built Global Assista t i close collabo atio with its custome s, mappi g the solutio ’s capabilities to the jobs co te t teams most wa ted do e with age tic tools. At the top of the list we e maki g cha ges ac oss thousa ds of assets with a si gle equest a d getti g app oved co te t to the ight people a d cha els faste .
“B a ds put yea s i to buildi g thei lib a ies, a d the volume keeps g owi g faste tha a y team ca ma age by ha d,” said Wai Kellum, CEO, Ca to. “Global Assista t b i gs age tic AI i to the DAM itself. It fi ds what’s i complete ac oss assets a d p oducts a d fixes it at scale, a d has the powe to automatically build dist ibutio po tals to delive the fi ished co te t to the ight people a d places at the ight time. The i tellige ce is built i to the Ca to platfo m itself, so eve y ew age t we add wo ks ac oss a custome ’s e ti e lib a y f om the fi st day, with othi g ext a to set up.”Global Assista t lau ches with two complete wo kflows, co te t eadi ess a d AI asset dist ibutio , which togethe cove five eve yday jobs fo co te t teams. Usi g the solutio , b a ds ca :
K ow the health of the lib a y. A live Lib a y Health dashboa d shows eve y asset a d p oduct that eeds atte tio , such as missi g alt text, missi g ights i fo matio , expi i g assets, o p oducts with o li ked image y. The assista t is al eady scoped to the affected co te t a d eady to fix a y gap.Tu eve y upload i to a completed wo kflow. Global Assista t e iches ew uploads as they a ive, i cludi g alt text, at about 20x the pace of doi g the wo k by ha d. It also flags complia ce issues a d duplicates befo e they settle i to the lib a y, a d each upload e ds with a checklist of a ythi g still i complete.Get co te t to exte al audie ces fast. F om a y selectio of assets o a album, use s desc ibe what they wa t to sha e, who they wa t to sha e it with, a d Global Assista t builds a b a ded po tal, eady to adjust i a visual edito a d publish i mi utes. Pa t e s get cu e t, app oved ve sio s of eve y file.Fi d a d fix co te t i o e place. With Ca to DAM fo P oducts, use s sea ch assets a d p oducts togethe i plai la guage o by visual simila ity, the ha d the esults to the assista t fo bulk cha ges, such as ew iti g metadata o li ki g assets to the ight p oducts. Whe a equest is ope -e ded, the assista t asks follow-up questio s befo e it acts, a d othi g cha ges u til the use co fi ms.K ow which p oducts a e eady to sell. Global Assista t flags a d e iches a y p oducts missi g equi ed image y o cha el-specific att ibutes, a d fi ds photog aphy that was shot but eve li ked to a p oduct. E-comme ce a d b a d teams see which p oducts a e eady befo e a ythi g goes to a cha el.
Global Assista t u s o a set of specialized age ts, a d the assista t decides which o es to call based o what the use asks. Custome s eve have to build o co figu e a y of them. Eve y age t wo ks f om the same gove ed fou datio .
“That sha ed fou datio is why the assista t ca go f om fixi g a p oduct’s metadata to buildi g the po tal that sha es it without losi g co text,” said Ala Beiagi, Chief P oduct & Tech ology Office , Ca to. “It’s also built to let custome s pull app oved co te t f om the DAM i to the AI tools they al eady use, with all the same pe missio s a d ights ules applied. Co te t eadi ess a d AI asset dist ibutio a e just the sta t of ou age tic capabilities, with much mo e to come.”
Global Assista t u s i side Ca to’s gove ed e vi o me t, a d custome co te t is ot passed to thi d-pa ty systems. Eve y cha ge it makes is logged, a d Ca to’s existi g secu ity a d complia ce ce tificatio s, i cludi g SOC 2 a d ISO 27001, cove its ope atio s.
Ca to is a leade i digital asset ma ageme t (DAM), helpi g global b a ds maximize the value of thei digital co te t with a i tuitive, AI-powe ed platfo m. Ou solutio s make it easy fo busi esses to ce t alize, o ga ize a d sha e digital assets, st eamli i g wo kflows a d d ivi g eal busi ess impact. With a legacy of i ovatio , f om lau chi g o e of the fi st DAM solutio s to adva ci g AI Visual Sea ch a d u ified DAM a d p oduct i fo matio ma ageme t capabilities, we co ti ue to shape the futu e of co te t ma ageme t. Backed by best-i -class suppo t a d impleme tatio , Ca to empowe s i dust ies like etail, ma ufactu i g, tech ology, healthca e a d mo e to ma age thei g owi g co te t lib a ies a d optimize co te t wo kflows. Headqua te ed i Atla ta, with offices i Be li , Co k a d Syd ey, Ca to suppo ts teams wo ldwide. Fo mo e i fo matio , visit www.ca to.com.
A photo accompa yi g this a ou ceme t is available at https://www.globe ewswi e.com/NewsRoom/Attachme tNg/1c6c7c56-554b-4fb7-9142-c18ffe63b90c.
