ANDOVER, Mass., July 08, 2026 (GLOBE NEWSWIRE) —
The pla ed acquisitio is expected to expa d By a’s p oduct po tfolio ac oss additio al p ice poi ts a d fo m facto s, c eati g a ew e t y poi t fo co sume s who a e i te ested i pe so al safety but may ot i itially e te the catego y th ough By a’s co e lau che platfo m. HERO’s p oduct po tfolio i cludes the HERO 2020, a compact i ita t lau che that deploys PAVA-filled p ojectiles th ough a ca t idge system, a d AIIRO, a smalle , exte ded a ge peppe -gel pe so al defe se device desig ed fo pocket, pu se, a d eve yday ca y. HERO also offe s efill ca t idges a d othe accesso ies, c eati g a e t y-level app oachable p oduct family that suppo ts By a’s focus o expa di g its ta get audie ce, i c easi g co sume e gageme t f eque cy, a d ecu i g co sumable pu chases.
“The acquisitio of HERO is a small but st ategically impo ta t step i expa di g the By a ecosystem,” said Co Davis, Chief Executive Office of By a. “Ou focus is o maki g less-lethal pe so al safety mo e accessible, u de sta dable, a d eleva t to a wide set of co sume s. Today, By a’s CL, LE, a d SD lau che s se ve co sume s looki g fo a obust less-lethal platfo m fo pe so al defe se a d secu ity applicatio s. HERO fits below a d adjace t to ou existi g platfo m by addi g smalle , mo e disc eet a d accessible p oducts that ca i t oduce co sume s to less-lethal pe so al safety th ough a lowe f ictio e t y poi t a d a mo e app oachable fo m facto .”
Davis co ti ued, “We a e focused o imp ovi g the full co sume jou ey f om awa e ess a d educatio to p oduct selectio , pu chase, a d lo g-te m e gageme t. HERO’s compact fo m facto s, simple eve yday-ca y positio i g, a d lowe ope i g p ice poi ts give us mo e flexibility i how we i t oduce co sume s to the catego y. Ove time, we believe this c eates a b oade p oduct po tfolio a d a mo e complete ecosystem that e ables mo e co sume s to e te the less-lethal pe so al p otectio space a d t ade up to ou mo e obust lau che platfo m ove time.”
The acquisitio is pa t of By a’s effo t to expa d its add essable ma ket a d imp ove co sume acquisitio ac oss cha els. HERO’s p oducts also p ovide additio al adve tisi g, me cha disi g, a d educatio oppo tu ities ac oss By a’s e-comme ce, c eato , affiliate, a d etail cha els.
U de the te ms of the ag eeme t, By a will acqui e substa tially all of HERO’s assets, i cludi g its p oduct- elated i tellectual p ope ty, digital assets, custome a d ve do elatio ships, i ve to y, equipme t a d elated busi ess assets. The t a sactio is st uctu ed as a asset pu chase o a cash-f ee, debt-f ee basis, with co side atio co sisti g of $625,000 i cash, $625,000 i est icted sha es of By a commo stock, a d a pe fo ma ce-based oyalty tied to futu e et sales of HERO p oducts a d de ivative p oducts. The sha es of By a commo stock to be issued as co side atio will be issued i a p ivate placeme t i elia ce o a exemptio f om the egist atio equi eme ts of the Secu ities Act of 1933, as ame ded, a d will be subject to t a sfe est ictio s. The t a sactio is expected to close withi app oximately 30 days, subject to customa y closi g co ditio s.
Followi g the closi g, By a expects to begi i teg ati g HERO’s p oducts a d elated assets i to its b oade comme cial a d ope ati g platfo m. HERO’s fou de s a e expected to p ovide t a sitio a d i teg atio suppo t followi g the closi g. The Compa y pla s to evaluate oppo tu ities to suppo t the HERO p oduct li e th ough By a’s e-comme ce cha els, co sume educatio i itiatives, etail elatio ships a d evolvi g b a d a d pe fo ma ce ma keti g p og ams. Ove time, By a expects to assess whe e HERO p oducts ca compleme t By a.com, Amazo , a d etail me cha disi g.
Fo wa d-looki g stateme ts i this p ess elease i clude, but a e ot limited to, stateme ts ega di g the expected completio a d timi g of the acquisitio of substa tially all of the assets of HERO; the satisfactio o waive of the co ditio s to the closi g of the acquisitio , i cludi g the eceipt of equi ed gove me tal a d egulato y app ovals; the a ticipated issua ce of est icted sha es of By a commo stock, a d the payme t of the oyalty, as co side atio fo the acquisitio ; the a ticipated be efits of the acquisitio , i cludi g the expa sio of the Compa y’s p oduct po tfolio ac oss additio al fo m facto s, p ice poi ts a d use cases a d the c eatio of ew, lowe -f ictio e t y poi ts i to the less-lethal pe so al safety catego y; the Compa y’s pla s to i teg ate HERO’s p oducts, i tellectual p ope ty, digital assets a d custome a d ve do elatio ships i to the Compa y’s comme cial a d ope ati g platfo m; the expected ole of HERO’s fou de s i p ovidi g t a sitio a d i teg atio suppo t followi g the closi g; the Compa y’s pla s to ma ket, me cha dise a d dist ibute HERO p oducts ac oss its e-comme ce, c eato , affiliate a d etail cha els, i cludi g By a.com a d Amazo ; a d the Compa y’s ability to t a slate the acquisitio i to a expa ded add essable ma ket, i c eased co sume e gageme t a d ecu i g co sumable pu chases, imp oved custome acquisitio a d lo g-te m sha eholde value.
Fo wa d-looki g stateme ts a e ot, a d ca ot be, a gua a tee of futu e esults o eve ts. Fo wa d-looki g stateme ts a e based o , amo g othe thi gs, the Compa y’s cu e t expectatio s, assumptio s, estimates a d a alyses, all of which a e subject to sig ifica t isks, u ce tai ties a d co ti ge cies that could cause actual esults to diffe mate ially f om those exp essed o implied i the fo wa d-looki g stateme ts.
These isks a d u ce tai ties i clude, amo g othe thi gs, the isk that the co ditio s to the closi g of the acquisitio a e ot satisfied o waived a d that the acquisitio is ot completed withi the a ticipated timef ame o at all, i cludi g the isk that equi ed gove me tal o egulato y app ovals, i cludi g app ovals u de applicable fi ea ms a d expo t-co t ol laws, a e delayed, co ditio ed o ot obtai ed; the isk that the Compa y does ot ealize the a ticipated st ategic, comme cial o fi a cial be efits of the acquisitio ; isks elati g to the i teg atio of HERO’s p oducts, i tellectual p ope ty, systems a d custome a d ve do elatio ships, a d the dive sio of ma ageme t atte tio a d esou ces associated with the t a sactio ; the Compa y’s depe de ce o HERO’s fou de s fo t a sitio a d i teg atio suppo t followi g the closi g; the isk that assumed o u a ticipated liabilities, o the pe fo ma ce of the acqui ed p oducts a d assets, diffe f om the Compa y’s expectatio s; the evolvi g a d ju isdictio -specific legal a d egulato y e vi o me t gove i g the ma keti g, sale, possessio a d use of the Compa y’s a d HERO’s less-lethal p oducts; the policies a d p actices of thi d-pa ty e-comme ce, social media a d adve tisi g platfo ms, i cludi g Amazo , which may est ict, emove, decli e to ca y o othe wise limit co te t o adve tisi g elati g to less-lethal o self-defe se p oducts a d which may cha ge without otice; co sume se time t a d eputatio al co side atio s associated with the Compa y a d the less-lethal catego y; the issua ce of est icted sha es of By a commo stock as co side atio a d the pote tial dilutive effect of such issua ce; a d the Compa y’s ability to att act a d etai key pe so el a d to ma age the legal, egulato y, ma ket a d othe busi ess co ditio s affecti g the Compa y a d its p oducts.
I vesto s should ca efully co side these a d othe eleva t facto s, i cludi g the isk facto s i Pa t I, Item 1A, “Risk Facto s” i the Compa y’s most ece t A ual Repo t o Fo m 10-K a d i the Compa y’s subseque t fili gs with the Secu ities a d Excha ge Commissio . Fo wa d-looki g stateme ts speak o ly as of the date of this p ess elease, a d the Compa y assumes o obligatio to update o evise a y fo wa d-looki g i fo matio , except as equi ed by applicable law.
