ANDOVER, Mass., July 20, 2026 (GLOBE NEWSWIRE) —
White is a accomplished comme cial executive with mo e tha 25 yea s of expe ie ce accele ati g g owth fo leadi g co sume p oducts a d du able goods compa ies. Th oughout his ca ee , he has built high-pe fo mi g sales o ga izatio s, expa ded atio al etail dist ibutio , comme cialized i ovative p oducts, a d developed st ategic pa t e ships that have d ive sustai ed eve ue a d p ofit g owth.
“Jim has a p ove t ack eco d of buildi g scalable comme cial o ga izatio s, expa di g etail dist ibutio , a d delive i g measu able g owth,” said Co Davis, CEO of By a. “As By a co ti ues to st e gthe etail executio , i c ease custome acquisitio , a d expa d ac oss existi g a d eme gi g cha els, Jim’s leade ship, st ategic visio , a d ope atio al expe tise will be i st ume tal i accele ati g ou ext phase of g owth.”
Most ece tly, White se ved as P eside t a d Executive Di ecto of Mave ick Sales & Ma keti g, I c., whe e he advised ma ufactu e s o go-to-ma ket st ategy, etail expa sio , a d comme cial g owth. Du i g his te u e, he built a atio al sales o ga izatio spa i g big-box, e-comme ce, g oce y, a d specialty etail cha els, helped clie ts expa d dist ibutio a d imp ove ope ati g pe fo ma ce, a d successfully comme cialized mo e tha 20 p oducts.
P eviously, White held se io comme cial leade ship oles at Zwilli g J.A. He ckels, Nexg ill I dust ies, a d Su beam Co po atio . Du i g his 15-yea te u e at Nexg ill, he helped g ow a ual eve ue ove 500% to app oximately $300 millio th ough etail expa sio , om icha el developme t, a d the lau ch of mo e tha 100 p oducts.
White’s appoi tme t is a impo ta t step i By a’s p eviously a ou ced ealig me t of its sales a d ma keti g o ga izatio a d eflects the Compa y’s co ti ued focus o st e gthe i g etail g owth, imp ovi g cha el p oductivity, a d expa di g custome acquisitio . By a’s ece t i itiatives i clude e ha ced me cha disi g, i -sto e t ai i g, expa ded demo expe ie ces, the “T y Befo e You Buy” pilot p og am, the “Fi d the Right Lau che ” guided shoppi g expe ie ce, a d ew ma keti g pa t e ships desig ed to i c ease b a d awa e ess a d co ve sio .
“By a has developed a exceptio al b a d, a i ovative p oduct po tfolio, a d a st o g etail platfo m with sig ifica t u way fo g owth,” said White. “I look fo wa d to wo ki g with Co a d the e ti e By a team to deepe custome elatio ships, e ha ce etail executio , expa d dist ibutio , a d build a best-i class comme cial o ga izatio that accele ates lo g-te m, p ofitable g owth.”
White holds Bachelo of Scie ce deg ees i Busi ess Admi ist atio a d Spo ts Ma ageme t f om Sp i gfield College. He also ea ed A tificial I tellige ce Ce tificatio : Implicatio s fo Busi ess St ategy f om MIT Sloa a d Six Sigma G ee Belt Ce tificatio f om Villa ova U ive sity.
A y umbe of isk facto s could affect ou actual esults a d cause them to diffe mate ially f om those exp essed o implied by the fo wa d-looki g stateme ts i this ews elease, i cludi g, but ot limited to, challe ges a isi g f om leade ship t a sitio s, i cludi g the isk that the Compa y is u able to successfully o boa d a d i teg ate M . White o that his co t ibutio s do ot meet expectatio s, a d the executio of ew st ategic p io ities by the Compa y’s ma ageme t team; the isk that the a ticipated be efits of the ealig me t of the Compa y’s sales a d ma keti g fu ctio s a e ot ealized o the a ticipated timeli e o at all; the isk that the Compa y’s etail a d ma keti g i itiatives, i cludi g the “T y Befo e You Buy” p og am a d the “Fi d the Right Lau che ” guided shoppi g expe ie ce, do ot co ve t pa ticipa ts at a ticipated ates, a e ot scalable, o do ot p ove eco omically acc etive; the isk that i vestme ts i e-comme ce e ha ceme ts o digital capabilities do ot yield a ticipated imp oveme ts i co ve sio ates, custome acquisitio , o eve ue; the isk that effo ts to b oade b a d messagi g o expa d i to ew custome segme ts do ot achieve a ticipated ma ket pe et atio o eve ue esults; the isk that i c eases i ma keti g expe ditu e do ot yield expected eve ue i c eases; the loss of ma keti g pa t e s; dete mi atio s by adve tise s o social media platfo ms, o legislatio , that p eve t o limit ma keti g of some o all By a p oducts; the isk that pla ed etail sto e expa sio is delayed, educed i scope, o ot executed by etail pa t e s o the a ticipated timeli e; dete mi atio s by thi d pa ty co t olled dist ibutio cha els, i cludi g Amazo , ot to ca y o to educe i ve to y of the Compa y’s p oducts; disappoi ti g ma ket espo ses to cu e t o futu e p oducts o se vices; competitive facto s; pote tial ca cellatio s of existi g o futu e o de s; cha ges i co sume o political se time t affecti g p oduct dema d; litigatio , e fo ceme t p oceedi gs, o othe egulato y o legal developme ts; a d othe eve ts that could educe dema d fo the Compa y’s p oducts. The o de i which these facto s appea should ot be co st ued to i dicate thei elative impo ta ce o p io ity. We cautio that these facto s may ot be exhaustive; acco di gly, a y fo wa d-looki g stateme ts co tai ed he ei should ot be elied upo as a p edictio of actual esults. I vesto s should ca efully co side these a d othe eleva t facto s, i cludi g those isk facto s i Pa t I, Item 1A (“Risk Facto s”) i the Compa y’s A ual Repo t o Fo m 10-K fo the fiscal yea e ded Novembe 30, 2025, as ame ded, a d i the Compa y’s subseque t fili gs with the SEC, a d should u de sta d it is impossible to p edict o ide tify all such facto s o isks, a d should ot co side the fo egoi g list, o the isks ide tified i the Compa y’s SEC fili gs, to be a complete discussio of all pote tial isks o u ce tai ties, a d should ot place u due elia ce o fo wa d-looki g i fo matio . The Compa y assumes o obligatio to update o evise a y fo wa d-looki g i fo matio , except as equi ed by applicable law.
