Austi , TX, July 01, 2026 (GLOBE NEWSWIRE) — B evo, a leadi g custome e gageme t platfo m, today amed I ke Kuhlma -Rhi ow as Chief Ma keti g Office a d Ge e al Ma age , Self-Se ve, the la gest pa t of the compa y’s busi ess. She joi s the executive committee, epo ti g to fou de a d CEO A ma d Thibe ge, a d is B evo’s seco d executive hi e si ce the compa y’s $500 millio + ou d i Decembe 2025, which made it a u ico .
I ke Kuhlma -Rhi ow a d A ma d Thibe ge
Most compa ies still t eat ma keti g as a fu ctio : ma keti g ge e ates dema d a d the ha ds it off to someo e else who ow s the eve ue. B evo is cha gi g that by givi g Kuhlma -Rhi ow a much b oade emit. As CMO she will shape how the b a d is u de stood; as GM, Self-Se ve she will hold the P&L fo the p oduct-led g owth e gi e se vi g 600,000+ compa ies ac oss 180 cou t ies.
The appoi tme t eflects a shift i whe e the most se io ma kete s sit i the o g. Fo a decade the CMO ole g ew sideways, abso bi g data, co te t, a d custome expe ie ce without gai i g autho ity ove the busi ess those thi gs ge e ate. The ext move is up, i to ge e al ma ageme t, a d a swe s fo the whole of a busi ess athe tha o e of its i puts.
The logic is sha pest i AI-d ive ma kets. As buye s discove , t ial, a d adopt softwa e o thei ow , lo g befo e they eve speak to a salespe so , the b a d a d the p oduct expe ie ce become o e a d the same. With this move, B evo asse ts that the pe so who shapes pe ceptio a d the pe so who ow s the esult ca o lo ge be two people.
Kuhlma -Rhi ow fits the p ofile p ecisely. She spe t te yea s at HubSpot, buildi g its Ge ma -la guage ma ket f om the g ou d up. She the led thei EMEA ma keti g segme t as Se io Ma keti g Di ecto th ough the compa y’s u f om ve tu e-backed sta tup to publicly listed catego y leade ; a e vi o me t whe e p oduct-led g owth was the e ti e ope ati g model. Most ece tly, she was the Global Chief Ma keti g Office at Hays, leadi g the ec uitme t g oup’s ma keti g t a sfo matio . She has epeatedly bee ha ded the pa ts of the busi ess whe e b a d a d p oduct meet, a d asked to ow the outcome.
“I’ve spe t my ca ee at the i te sectio of p oduct-led g owth a d i te atio al b a d-buildi g, a d B evo is a a e compa y that has maste ed both,” said Kuhlma -Rhi ow. “AI is ew iti g how compa ies all ove the wo ld e gage with thei custome s. My job is to make su e B evo is the platfo m they do it o .”
He appoi tme t eflects B evo’s co victio that the futu e of custome e gageme t puts full ma keti g powe i eve yo e’s ha ds: powe ful e ough to ha dle multi-cha el campaig s i o e platfo m, allowi g ma kete s to ope ate auto omously, a d with value-led p ici g that does ’t pu ish custome s fo g owi g thei busi ess.
“We did ‘t split this i to a CMO job a d a GM job, because i the AI e a they a e ‘t two jobs,” adds Cha i g Fe e , Ame icas CEO of B evo. “You p oduct is you ma keti g a d you ma keti g is you p oduct. I ke has u both at scale, a d he ead o how AI cha ges the way busi esses buy softwa e will be decisive as we d ive towa d $1B+ i eve ue by 2030.”
I ke Kuhlma -Rhi ow
Blai Huddyblai [at] hudso daviscommu icatio s.com(805) 657 – 8674https://www.b evo.com/
