P ospect Vale, TAS, Aug. 01, 2026 (GLOBE NEWSWIRE) — Bolde Digital, a AI a d automatio age cy headqua te ed i Tasma ia, Aust alia, has a ou ced pla s to expa d its pool of t ai ed vi tual assista ts ac oss bookkeepi g suppo t, social media ma ageme t, CRM admi ist atio , a d othe busi ess suppo t fu ctio s i espo se to g owi g clie t dema d. The expa sio st e gthe s the compa y’s fully ma aged vi tual assista t se vices, which pai Aust alia busi esses with vetted assista ts t ai ed o each clie t’s existi g systems, softwa e, a d wo kflows befo e wo k begi s. The i itiative builds o Bolde Digital’s AI a d automatio solutio s fo lead captu e, follow-up, appoi tme t booki g, a d eputatio ma ageme t, givi g small a d medium busi esses access to t ai ed ope atio al suppo t without the cost a d complexity of hi i g additio al i -house staff.
Ja yd Holmes awa ded fi alist at the 2026 Ca esupe busi ess excelle ce awa ds i the catego y of Excelle ce i I ovatio a d Tech ology
Fou ded o the p i ciple of fixi g the “i gs” of busi ess, att acti g, u tu i g, co ve ti g, automati g, a d scali g, Bolde Digital has built a eputatio ac oss Aust alia, the U ited States, the U ited Ki gdom, a d Ca ada fo delive i g p actical systems athe tha sho t te m hype. The compa y’s vi tual assista t se vices ow sit alo gside its automatio wo k as o e of its fastest g owi g offe i gs.
This g owth eflects a patte Bolde Digital has obse ved co siste tly ac oss its existi g clie t base. Busi esses that had al eady automated thei lead captu e a d follow up we e still spe di g sig ifica t hou s each week o admi ist ative wo k that automatio alo e could ot solve, wo k that equi ed a ge ui e huma judgeme t call athe tha a wo kflow t igge . Bolde Digital’s vi tual assista t se vices we e built specifically to close that gap.
U like a f eela ce ma ketplace hi e, eve y vi tual assista t placed th ough Bolde Digital is vetted a d t ai ed specifically o a clie t’s existi g systems befo e they begi wo ki g with them. As a vi tual assista t age cy, Bolde Digital’s app oach is desig ed to emove the ec uitme t isk that comes with hi i g di ectly, while givi g busi esses o goi g ove sight athe tha a o e time placeme t a d goodbye.
“Eve y busi ess we speak to is d ow i g i the same admi , i boxes, follow ups, data e t y, the wo k that eats a week without eve g owi g the busi ess,” says Ja yd Holmes, Fou de of Bolde Digital. “Ou vi tual assista t se vices exist to take that off a busi ess ow e ‘s plate p ope ly, ot just ha d them a ame a d a logi .”
Bolde Digital’s vi tual assista t age cy model sta ds apa t f om ma y vi tual assista t Aust alia p ovide s by combi i g vetti g, t ai i g, a d o goi g ma ageme t i to a si gle se vice, athe tha t eati g placeme t as the e d of the elatio ship.
Aust alia small busi ess ow e s a e ope ati g u de ge ui e cost p essu e, with isi g ope atio al costs a d custome acquisitio co siste tly a ked amo g the biggest challe ges local busi esses epo t faci g. A full time admi ist ative hi e i Aust alia commo ly costs betwee seve ty five a d o e hu d ed a d te thousa d dolla s a yea o ce supe a uatio , leave e titleme ts, wo ke s compe satio , a d ec uitme t costs a e i cluded, a figu e that catches ma y busi ess ow e s off gua d whe set agai st the cost of vi tual assista t se vices.
Bolde Digital’s vi tual assista t se vices a e built to offe a di ect alte ative to that cost st uctu e, givi g Aust alia busi esses access to t ai ed suppo t at a f actio of the cost of a equivale t i house employee. The compa y’s vi tual assista t Aust alia offe i g spa s both Aust alia based a d offsho e vi tual assista ts, allowi g clie ts to choose the optio that best suits thei budget a d the atu e of the wo k i volved.
Offsho e vi tual assista ts placed th ough Bolde Digital, pa ticula ly those based i the Philippi es, take adva tage of a time zo e o ly two to th ee hou s behi d Aust alia Easte Sta da d Time, allowi g ge ui e ove lap with Aust alia busi ess hou s athe tha the shifted ove ight schedules equi ed by outsou ci g desti atio s fu the afield.
The g owth i Bolde Digital’s vi tual assista t se vices a ives as dema d fo vi tual assista t suppo t amo g Aust alia small a d medium busi esses co ti ues to climb atio ally. The Philippi es, a p ima y sou ce of t ai ed vi tual assista ts fo Bolde Digital’s offe i g, has built a busi ess p ocess outsou ci g i dust y that ow employs close to two millio wo ke s, with Aust alia sitti g amo g the la gest ma kets fo Philippi e outsou ci g se vices globally.
Bolde Digital says this combi atio of cost, time zo e alig me t, a d E glish la guage p oficie cy has made vi tual assista t se vices a i c easi gly p actical optio fo Aust alia busi esses that p eviously assumed outsou ci g mea t sac ifici g commu icatio quality o availability. As a vi tual assista t age cy ope ati g specifically i the Aust alia ma ket, the compa y positio s its ow vetti g a d t ai i g p ocess as the diffe e ce betwee a vi tual assista t a a geme t that ge ui ely delive s o that p omise a d o e that quietly disappoi ts o ce eal wo k begi s.
“The dema d is the e because the maths ge ui ely wo ks fo Aust alia busi esses ow,” Holmes says. “Ou job as a vi tual assista t age cy is maki g su e the pe so o the othe e d of that a a geme t is actually good, p ope ly t ai ed, a d someo e the busi ess ca ely o eve y week, ot just cheap.”
Each e gageme t begi s with a scopi g co ve satio to ide tify exactly which tasks a e co sumi g the most time i a busi ess, followed by matchi g agai st a specific vi tual assista t whose skills a d expe ie ce fit that scope. Eve y assista t t ai s di ectly o the clie t’s ow systems, tools, a d p ocesses befo e begi i g a y eal wo k, with o goi g ove sight co ti ui g afte the i itial placeme t.
“We do ‘t believe i ha di g a busi ess a vi tual assista t a d walki g away,” Holmes says. “Real esults come f om p ope t ai i g a d o goi g ma ageme t, a d that is exactly what ou vi tual assista t age cy is built a ou d.”
This st uctu ed app oach is ce t al to how Bolde Digital positio s itself amo g vi tual assista t Aust alia p ovide s, p io itisi g a p ope ly matched, p ope ly t ai ed vi tual assista t ove a fast, low cost placeme t that is mo e likely to disappoi t.
Bolde Digital’s vi tual assista t se vices sit alo gside the compa y’s existi g automatio wo k athe tha eplaci g it. Automatio ha dles epeatable, ule based tasks such as lead follow up a d appoi tme t emi de s, while vi tual assista ts take o wo k that equi es judgeme t, to e, a d a ge ui e huma espo se.
“Automatio a d a good vi tual assista t a e ot competi g solutio s, they solve completely diffe e t p oblems,” Holmes says. “The busi esses getti g the most out of ou systems a e the o es usi g both togethe , automatio fo the epetitive g i d, a d a t ai ed vi tual assista t fo eve ythi g that actually eeds a pe so behi d it.”
This combi ed app oach eflects a b oade shift Bolde Digital has t acked amo g its clie t base ove the past yea , with busi esses i c easi gly looki g to combi e automated systems with huma suppo t athe tha choosi g o e ove the othe e ti ely.
Bolde Digital’s vi tual assista t placeme ts a e desig ed a ou d the specific eeds of Aust alia small busi esses, i cludi g time zo e alig ed suppo t a d a matchi g p ocess that accou ts fo local busi ess hou s a d custome expectatio s. This sta ds i co t ast to a ge e ic, o e size fits all outsou ci g model that does ot accou t fo how Aust alia custome s expect to be espo ded to.
As dema d fo vi tual assista t Aust alia suppo t co ti ues to climb, Bolde Digital says the busi esses getti g the most value a e the o es t eati g a vi tual assista t as a o goi g pa t of the team, ot a sho t te m fix. The compa y’s vi tual assista t se vices a e st uctu ed acco di gly, with defi ed scope, clea escalatio paths, a d egula check i s built i to eve y placeme t.
“We’ve built ou eputatio o delive i g systems that actually wo k, ot just p omisi g esults,” Holmes says. “Vi tual assista t se vices a e a atu al exte sio of that. It’s a othe pa t of a busi ess we ca ge ui ely take off someo e’s plate.”
Bolde Digital expects dema d fo its vi tual assista t se vices to keep comi g p ima ily f om existi g automatio clie ts looki g to exte d thei setup with ge ui e huma suppo t, alo gside ew clie ts specifically seeki g admi ist ative a d ope atio al help without the ove head of a local hi e. The compa y pla s to expa d its pool of t ai ed vi tual assista ts ac oss a a ge of specialisatio s, i cludi g bookkeepi g suppo t, social media ma ageme t, a d CRM admi ist atio , as dema d g ows.
Bolde Digital also pla s to publish o goi g guida ce fo Aust alia busi ess ow e s o how to st uctu e a vi tual assista t e gageme t p ope ly, cove i g topics such as which tasks ge ui ely suit delegatio , how to evaluate a vi tual assista t age cy befo e sig i g o , a d how to combi e automatio with huma suppo t effectively. The compa y views this educatio as a co e pa t of its vi tual assista t se vices, alo gside the placeme ts themselves.
“A lot of busi esses have bee bu ed by a bad vi tual assista t expe ie ce i the past, usually because obody set the e gageme t up p ope ly i the fi st place,” Holmes says. “Pa t of what we’ e doi g he e is showi g busi esses what this actually looks like whe it’s do e ight, a d why Bolde Digital app oaches vi tual assista t Aust alia placeme ts diffe e tly to most.”
Bolde Digital is a AI a d automatio age cy headqua te ed i Tasma ia, Aust alia, built a ou d a simple missio , fixi g the “i gs” of busi ess: att acti g, u tu i g, co ve ti g, automati g, a d scali g. Fou ded by Ja yd Holmes, a fi alist i the 2025 Aust alia AI Awa ds fo his use of AI to empowe busi esses, the age cy helps busi esses automate lead captu e, follow up, booki g, a d eputatio ma ageme t, alo gside fully ma aged vi tual assista t se vices matchi g Aust alia busi esses with t ai ed, vetted vi tual assista ts. Se vi g clie ts ac oss Aust alia, the U ited States, the U ited Ki gdom, a d Ca ada, Bolde Digital focuses o scalable, lo g te m systems ove sho t te m hype, a d has built its ame as a t usted vi tual assista t age cy a d automatio pa t e fo Aust alia small a d medium busi esses.
Fo mo e i fo matio , visit www.bolde digital.com.au.
MEDIA CONTACT:Ja yd HolmesFou de & Ow e , Bolde Digital
Ja yd Holmes – Ow e of Bolde Digital
Ja yd Holmesja yd [at] bolde digital.com.auhttps://bolde digital.com.au
