PeakSpa Capital leads, joi ed by Ve tex Ve tu es a d Ho izo Capital, as comme cial a d ope atio s leade s use Bites to tu f o tli e executio i to measu able busi ess pe fo ma ce
Bites Co-fou de s
TEL AVIV, Is ael a d NEW YORK, Oct. 29, 2026 (GLOBE NEWSWIRE) — Bites, the AI- ative f o tli e pe fo ma ce e ableme t platfo m, today a ou ced a $40 millio Se ies A fu di g ou d, b i gi g its total fu di g to $55 millio . PeakSpa Capital led the ou d, with pa ticipatio f om existi g i vesto s Ve tex Ve tu es, Ho izo Capital, Ritte house Ve tu es, Ly a Ve tu es, a d othe s. The capital will fu d Bites’ U.S. expa sio a d fu the platfo m developme t, tu i g f o tli e t ai i g i to measu able sales, se vice a d ope atio al pe fo ma ce. As pa t of the i vestme t, Phil Du a d Cha lie Rei kemeye of PeakSpa will joi the Bites boa d of di ecto s.
“Ru i g estau a ts taught me that busi ess pe fo ma ce comes dow to what people do o the floo , eve y day, a d whethe they have the k owledge a d suppo t to do it well. We built Bites to put that suppo t i eve y f o tli e employee’s ha ds,” said E a Heffetz, Co-fou de a d CEO of Bites. “With PeakSpa ’s pa t e ship, we’ll be able to help busi esses spot whe e teams eed suppo t, act o it immediately, a d see whethe it makes a diffe e ce. That mea s tu i g busi ess data i to actio able, pe so alized t ai i g & e ableme t leadi g to bette pe fo ma ce o the f o tli e.”
Deskless employees, a estimated 2.8 billio people a d oughly 80% of the global wo kfo ce, a ely wo k at a compute , so t ai i g built a ou d cou ses a d lea i g ma ageme t system (LMS) logi s ofte does ’t each them. Fo sales a d ope atio s leade s, that gap has a comme cial cost: a p omotio , lau ch o ew p ocedu e o ly pays off if f o tli e teams act o it. Bites eaches employees o a y device, th ough the cha els they al eady use, with o app to i stall o logi equi ed, while t acki g e gageme t a d givi g ma age s visibility i to whethe a ollout eached thei teams.
Bites delive s t ai i g th ough WhatsApp, SMS, Mic osoft Teams, Slack, o a simple li k. Each lesso o “Bite” u s up to 90 seco ds a d pai s a sho t video with a questio , a summa y a d a discussio . That’s sho t e ough to fit i to a shift a d st uctu ed e ough to show whethe the mate ial la ded. Whe employees eed a a swe late , Ask-AI espo ds i atu al la guage usi g o ly app oved compa y co te t.
Bites’ AI Studio tu s a PDF, sta da d ope ati g p ocedu e (SOP) o idea i to a b a ded t ai i g video i mi utes. Fo example, a ope atio s ma age olli g out a ew food-safety p ocedu e ca upload the SOP a d se d a 90-seco d video to a li e cook i Lisbo a d a se ve i Las Vegas th ough WhatsApp, each i thei ow la guage a d featu i g thei compa y’s kitche a d u ifo ms. The ma age ca the see who completed it a d which questio s the ight shift i Lisbo st uggled with. A si gle video suppo ts mo e tha 150 la guages with o e-tap switchi g. If somethi g eeds to cha ge, Bites’ AI editi g age t lets teams evise the video by desc ibi g the cha ge, with o editi g skills equi ed.
Bites custome s spa hospitality, quick-se vice estau a ts, etail, co sume goods a d ma ufactu i g, a d typically each mo e tha 90% e gageme t withi th ee weeks. Custome s also expa d thei use ove time, a d Bites epo ts 161% et eve ue ete tio .
Sales, comme cial a d ope atio s leade s at e te p ises i cludi g U ileve , Coca-Cola, Shake Shack, Wy Reso ts, The Ve etia a d Compass G oup use Bites to oll out p oduct lau ches, p omotio s, se vice sta da ds a d ew p ocedu es ac oss thei f o tli e teams.
“F o tli e employees make up app oximately 80% of the global wo kfo ce, yet compa ies have histo ically had to stitch togethe tools desig ed fo office wo ke s because few solutio s have bee built with deskless wo ke s specifically i mi d. PeakSpa ’s thesis ests o Bites bei g pu pose-built fo this segme t of the wo kfo ce, a ou d how they actually wo k, to help them pe fo m at thei best. That thesis was validated th oughout ou dilige ce, as the custome s we spoke with co siste tly desc ibed how closely the platfo m fits thei wo kfo ce’s eeds a d how that fit t a slates i to mea i gful p oductivity gai s. Because Bites eaches deskless employees th ough the cha els they al eady use, a d because of the impact it is delive i g fo custome s, it is bei g adopted quickly by comme cial, ope atio s a d L&D leade s who ow f o tli e esults a d co t ol budgets that exte d well beyo d t aditio al co po ate lea i g. Looki g ahead, Bites is buildi g a data fou datio that co ects t ai i g to busi ess outcomes, so it ca delive the ight e ableme t at the ight mome t to d ive bette esults. We a e excited about whe e Bites is today a d whe e it is headed, a d we a e p ivileged to pa t e with the team,” said Phil Du , Co-Fou de a d Ma agi g Pa t e , PeakSpa Capital.
“Few compa ies get custome s to come back a d ask fo mo e. Bites does. As Bites’ fi st lead i vesto , we’ve believed i the team’s visio f om the begi i g, a d we’ e excited to suppo t this ext chapte as the compa y expa ds i the U.S.,” said Aviad A iel, Ge e al Pa t e , Ve tex Ve tu es.
“The best fou de s k ow how to maste u ce tai ty a d tu it i to oppo tu ity, a d the Bites team has demo st ated that ability time a d agai . What excites me about Bites is how it b i gs AI i to eve yday f o tli e wo k: o the shop floo , i a estau a t, a d at the f o t desk. I believe that’s whe e tech ology ca make a eal diffe e ce, a d I’m p oud to have bee i thei co e f om the begi i g,” said Ya iv Jacobi, Co-Fou de a d Ma agi g Pa t e , Ho izo Capital.
F o tli e t ai i g is ofte judged by completio , while busi ess outcomes sit i sepa ate systems: sales i the poi t-of-sale (POS) system, guest sco es i custome elatio ship ma ageme t (CRM) softwa e a d tu ove i the HR system. Without co ecti g those sig als to lea i g, compa ies st uggle to see whe e t ai i g is eeded a d whethe it helps imp ove pe fo ma ce.
Bites al eady co ects data f om POS, CRM, e te p ise esou ce pla i g (ERP) a d huma capital ma ageme t (HCM) systems with the lea i g a d e gageme t data it captu es f om millio s of f o tli e i te actio s. Pa ts of this capability a e live today. The fu di g will suppo t its fu the developme t i to a co ti uous loop that ide tifies pe fo ma ce gaps, c eates ta geted t ai i g, delive s it to the ight employees a d measu es cha ges i busi ess outcomes:
- Detect: Spot whe e pe fo ma ce is slippi g, by site, shift, ole o i dividual.
- C eate: Automatically ge e ate a ta geted, b a ded t ai i g video that add esses that specific gap.
- Delive : Push it st aight to the employees who eed it, i thei la guage, o the cha el they al eady use.
- P ove: Measu e whethe the busi ess met ic moved.
Fo example, whe sto es fall behi d o upselli g a ew p omotio , the pla ed wo kflow would flag the dip i sales data, ge e ate a 60-seco d coachi g video featu i g the b a d’s ow sto es a d u ifo ms, a d delive it to the eleva t teams i thei la guage. Ma age s would the t ack whethe upsell ates imp oved afte the t ai i g.
“Eve y compa y al eady k ows t ai i g matte s. What they’ve eve had is p oof, o speed,” said Heffetz. “We have show that f o tli e employees complete t ai i g built fo how they wo k. Bites’ ext ge e atio is about what happe s ext: fi di g the gap, closi g it automatically a d showi g the busi ess what it was wo th. That’s whe L&D stops bei g a cost ce te a d becomes a leve fo pe fo ma ce.”
The fu di g will also suppo t Bites’ comme cial g owth, i cludi g:
U.S. expa sio : Scali g e te p ise sales a d custome success f om New Yo k, whe e Heffetz is elocati g to build the comme cial o ga izatio .Pa t e cha els: Buildi g pa t e a d eselle cha els to b i g Bites to mo e e te p ises.New ma kets: Expa di g i to ba ki g, i su a ce a d the exte ded wo kfo ce, alo gside co ti ued g owth i hospitality, quick-se vice estau a ts, etail, co sume goods a d ma ufactu i g.
To lea mo e about Bites o equest a demo, visit mybites.io.
Bites is a AI- ative f o tli e pe fo ma ce e ableme t platfo m that helps e te p ises t ai , i fo m a d alig thei deskless employees th ough sho t, b a ded video-based mic olea i g delive ed th ough the cha els they al eady use. Fou ded i 2020 by E a Heffetz, Tal Nagle Almog a d Hagai Ho ovitz, a d headqua te ed i New Yo k a d Tel Aviv, Bites is backed by PeakSpa Capital, Ve tex Ve tu es a d Ho izo Capital. Lea mo e at mybites.io.
A photo accompa yi g this a ou ceme t is available at https://www.globe ewswi e.com/NewsRoom/Attachme tNg/e875f2e2-79fa-48ac-8411-6128627888ca
CONTACT: Media Co tact:
BOCA Ma keti g Age cy fo Bites
bites@bocama keti g.com
