The platfo m b i gs vi eya d a d wi e y locatio s i to a ce t alized, i te active database, combi i g geog aphic discove y with i fo matio i te ded to help use s bette u de sta d whe e they a e goi g a d ide tify pote tially less co gested times to visit.
Rathe tha limiti g discove y to the wi e ies a d vi eya ds that al eady have a st o g digital p ese ce, Po de Wi e is bei g developed to p ovide a b oade view of the viticultu e la dscape.
“We wa ted to build somethi g that makes discove i g wi e cou t y feel mo e i tuitive,” said
O e of Po de Wi e’s diffe e tiato s is the tech ology behi d its g owi g locatio database.
Bevi eau uses publicly available i fo matio a d geog aphic data to ide tify a d o ga ize viticultu e- elated p ope ties. This app oach ca help su face locatio s that may have a limited o li e footp i t o may ot appea p omi e tly o t aditio al co sume mappi g platfo ms.
Du i g developme t, Mack e cou te ed o e vi eya d that had vi tually o co ve tio al digital p ese ce. Fu the esea ch evealed ci cumsta ces affecti g the p ope ty’s ability to ope ate i the same ma e as a t aditio al wi e y.
Expe ie ces like that helped shape the b oade visio fo Po de Wi e:
The platfo m’s latest i te face gives use s a expa sive view of vi eya d te ai while p ovidi g locatio -specific i fo matio withi the database. Despite the umbe of p ope ties bei g o ga ized, Bevi eau has focused heavily o keepi g the expe ie ce fast a d st aightfo wa d.
The goal is to make explo atio useful fo eve yo e f om casual wi e t avele s pla i g a weeke d t ip to e thusiasts i te ested i discove i g lesse -k ow vi eya ds, wi e egio s a d p oduce s.
Po de Wi e ep ese ts pa t of a la ge i itiative at Bevi eau to develop tech ology a ou d i dust ies whe e bette o ga izatio , discove y a d desig ca imp ove the use expe ie ce.
The compa y pla s to co ti ue expa di g the platfo m ove the ext six to 12 mo ths, with a b oade objective of c eati g softwa e useful to people th oughout the viticultu e ecosystem.
That could eve tually mea se vi g a audie ce exte di g beyo d co sume s sea chi g fo thei ext wi e y visit.
“Ou di ectio is p etty simple,” Mack said. “We like to imp ove the wo ld th ough desig i a eas that still have oom fo i ovatio .”
Fo Po de Wi e, that sta ts by maki g the wo ld of vi eya ds a d wi e ies easie to see, sea ch a d explo e.
Po de Wi e is pa t of Bevi eau I c.’s b oade focus o usi g tech ology a d desig to c eate ew solutio s fo i dust ies with oppo tu ities fo i ovatio .
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