Attain enhances the power of purchase data across Amazon Ads DVA+ with direct audience integration

Expa ded pa t e ship e ables adve tise s to atively build a d activate audie ces based o Attai ’s eal-wo ld buyi g behavio

NEW YORK, Nov. 04, 2026 (GLOBE NEWSWIRE) — Attai , today a ou ced a i teg atio with Amazo Ads DVA+ that e ables ative activatio of Attai ’s pu chase-based audie ces. The esult is a di ect path fo adve tise s to each high-i te t co sume s ac oss the full a ge of i ve to y of Amazo Ads DVA+.

The a ou ceme t ma ks the ext chapte i Attai a d Amazo ’s pa t e ship. I 2025, Attai became o e of the fi st automated offli e sales lift measu eme t pa t e s of the fo me Amazo DSP- givi g adve tise s g eate visibility i to sales outcomes beyo d Amazo ’s etail footp i t. Today’s expa sio b i gs that same fou datio of pu chase i tellige ce fu the upst eam i the campaig lifecycle.

Attai ’s ewly expa ded om i- etaile taxo omy i t oduces a e ha ced level of depth a d b eadth, e abli g adve tise s o Amazo Ads DVA+ to segme t co sume s by etaile o combi atio of etaile s, pu chase catego y, a d shoppi g cha el (o li e o i -sto e). Attai ’s audie ces a e built f om pe missio ed, o ga ic spe di g ac oss te s of thousa ds of me cha ts a d b a ds, with sig als ef eshed daily. This gives b a ds a ability to u de sta d a d each co sume s based o how a d whe e they t a sact ac oss the b oade etail la dscape.

“Co sume s do ’t live i side o e etail cha el o o e ecosystem. Thei pu chase behavio spa s all of them,” said B ia Ma delbaum, CEO a d co-fou de of Attai . “Adve tise s have always wa ted to build campaig s a ou d what people actually buy, but the challe ge has bee getti g that sig al fast e ough to act o it. This pa t e ship b i gs togethe mo e pu chase sig als to imp ove outcomes fo adve tise s.”

U locki g value fo e demic a d o -e demic catego ies

Fo b a ds that sell o Amazo , this u locks mo e visibility, allowi g them to discove a d ta get audie ces based o a b oade view of shoppi g habits, competito dy amics, a d custome loyalty. Fo o -e demic Amazo adve tise s – i cludi g QSR, t avel, fi a cial se vices, e te tai me t a d automotive b a ds u i g full-fu el campaig s ac oss thi d-pa ty i ve to y o Amazo ’s ow ed cha els, like P ime Video – it allows visibility i to t a sactio s that happe e ti ely outside of Amazo , as well.

“We’ve al eady see fi stha d the value of Attai ’s pu chase sig als, both i the quality of the sig als a d the b eadth of co sume behavio it gives us visibility i to,” said Au o a B e a , SVP, Media Di ecto , Tomb as. “That b oade view helps us u de sta d what co sume s a e actually doi g ac oss etaile s a d catego ies. Havi g that sig al flow di ectly i to Amazo Ads DVA+ makes somethi g we al eady k ew was valuable sig ifica tly easie to put to wo k fo ou clie ts.”

“The eal oppo tu ity today is ’t just bette i tellige ce, it’s emovi g the f ictio betwee i sight a d executio ,” said Be G ossma , Ma agi g Di ecto , Applied AI St ategy at Publicis G oupe. “The ability to access Attai ’s sig als di ectly withi Amazo Ads DVA+ is a mea i gful step towa d a mo e co ected, i tellige t media ecosystem, whe e we ca move faste , make mo e i fo med decisio s, a d ultimately d ive bette outcomes fo ou clie ts.”

“We’ve spe t yea s buildi g audie ces a ou d p oxies fo what co sume s might do. Pu chase behavio tells us what they actually did,” said Aisha Kha , Head of De tsu Comme ce, No th Ame ica. “Maki g that sig al di ectly available i Amazo Ads DVA+ gives adve tise s a additio al level of i tellige ce to build f om, especially as the i dust y looks fo st o ge , mo e du able sig als of co sume behavio .”

The i teg atio is live today, with Attai ’s pu chase-based audie ces ow atively available withi Amazo Ads DVA+.

About Attai :

Attai is the most t usted a d comp ehe sive sou ce fo pe missio ed, eal-time pu chase data i the U ited States. By co ecti g di ectly with ove 14 millio co sume s, Attai delive s u matched accu acy a d scale ac oss audie ce activatio , i sights, a d i -flight optimizatio , a d measu eme t, helpi g ma kete s tie eve y dolla of media to eal-wo ld sales outcomes. Attai ‘s po tfolio of ow ed a d ope ated apps, spa i g fi a cial well ess a d shoppi g ewa ds, empowe s co sume s to eceive eve yday value i excha ge fo the explicit pe missio to use thei data fo esea ch, i sights, a d ta geted adve tisi g. Fo mo e i fo matio , visit attai outcomes.com.

Media Co tact:Aimee Mille aimee@b oadsheetcomms.com