A oto G oup AB (publ) (“A oto”) today a ou ced that it has eceived the fi st comme cial pu chase o de u de its st ategic collabo atio with C. Josef Lamy GmbH (“LAMY”), comme ci g comme cial executio of the LAMY/i q pa t e ship.
The o de sta ts a phased ollout of the co-b a ded LAMY Editio i q-01 pe s a d w iti g set ac oss LAMY’s physical etail a d o li e dist ibutio etwo k. The ollout begi s i co e Eu ope, LAMY’s home ma ket, whe e the b a d is the leadi g w iti g i st ume t ma ufactu e , a d will exte d to the est of the wo ld (ex N. Ame ica). The dist ibutio pla compleme ts i q’s existi g dist ibutio footp i t, exte di g A oto’s comme cial each i to ew egio s th ough LAMY’s established etwo k. The ollout also i t oduces LAMY’s global custome base to the i q digital platfo m.
LAMY is ep ese ted i mo e tha 80 cou t ies th ough ove 15,600 sales outlets wo ldwide, selli g mo e tha 8 millio high-quality w iti g i st ume ts eve y yea . Lamy desc ibes thei p oducts as lifelo g “thi ki g tools” desig ed fo daily use a d c eative i spi atio .
I t oduced last yea , the i q digital platfo m is g owi g apidly a d has a i stalled use base of 40,000 with a oadmap of ew featu es bei g eleased all the time.
The i itial o de comp ises app oximately 7,000 LAMY Editio i q-01 w iti g sets a d ep ese ts i ve to y stock fo the fi st phase of this multi-stage ollout. It will suppo t the comme cial lau ch of the fi st joi tly developed p oduct i Ge ma y du i g the seco d half of 2026, timed to captu e the back-to-school a d yea -e d gifti g seaso s. A oto expects additio al p oductio o de s to follow as the ollout p og esses th ough subseque t phases.
Jo atha Faima , Chief Executive Office of A oto, comme ted:
“Whe we a ou ced ou collabo atio with LAMY, we said ou objective was to b i g togethe LAMY’s wo ld-class w iti g i st ume ts with A oto’s AI-e abled digital w iti g tech ology c eati g the best digital w iti g expe ie ce. The LAMY Editio i q-01, is al eady my go-to pe ; it looks g eat a d I am excited fo custome s to use it.
We believe this is the fi st step i buildi g a lo g-te m comme cial platfo m togethe , a d we a e excited to see the p oduct each custome s alo gside ou favo ite w iti g b a d. We love i ovati g with LAMY, allowi g custome s to atu ally i co po ate digital wo kflows i to thei w iti g. Ou st ategy emai s focused o scali g th ough globally ecog ized pa t e s, e abli g capital-efficie t global expa sio while mai tai i g focus o p oduct i ovatio a d developme t. We have a pipeli e of sig ifica t dist ibutio a d pa t e ship t a sactio s alo gside ew p oduct featu es that we a e wo ki g o a d will have fu the updates fo the ma ket ove the comi g mo ths.”
A oto will p ovide fu the updates as the ollout p og esses th ough each phase, i cludi g p oduct availability, ma ket lau ches a d additio al milesto es u de the collabo atio .
A oto G oup AB (publ) is a Swedish tech ology compa y specialisi g i digital w iti g solutio s that b idge ha dw iti g a d digital wo kflows. Th ough its i q b a d, A oto develops i teg ated ha dwa e a d softwa e p oducts desig ed to e ha ce p oductivity, c eativity, a d use expe ie ce i both co sume a d p ofessio al co texts.
This p ess elease co tai s fo wa d-looki g stateme ts, i cludi g stateme ts ega di g the phased ollout, pote tial be efits, ma ket oppo tu ities, comme cial objectives, a d futu e collabo atio betwee A oto a d LAMY. Such stateme ts a e based o cu e t expectatio s a d assumptio s a d a e subject to isks a d u ce tai ties that may cause actual esults to diffe mate ially. A oto u de takes o obligatio to update fo wa d-looki g stateme ts except as equi ed by applicable law.
Jo atha Faima , CEO of A oto G oup AB (publ)
i @a oto.com
This i fo matio is i fo matio that A oto G oup AB (publ) is obliged to make public pu sua t to the EU Ma ket Abuse Regulatio . The i fo matio was submitted fo publicatio , th ough the age cy of the co tact pe so set out above, at 08:00 CEST o 14 July 2026.
