Anaphora Events Now Available on SAP Store, Bringing On-Brand Event Execution into SAP CX Workflows

GOTHENBURG, Swede , July 07, 2026 (GLOBE NEWSWIRE) — A apho a today a ou ced the availability of A apho a Eve ts o  SAP Sto e, the digital ma ketplace fo solutio s f om SAP a d its pa t e s. With this solutio , o ga izatio s ca ma age eve ts di ectly withi  SAP E gageme t Cloud a d SAP Sales Cloud V2 wo kflows.

Eve ts emai o e of the most impo ta t d ive s of pipeli e a d custome e gageme t, yet they a e ofte ma aged ac oss f agme ted tools a d p ocesses. As a esult, valuable eve t data is lost, follow-up is delayed, a d co ve sio oppo tu ities a e missed. At the same time, delive i g high-quality, o -b a d custome expe ie ces ac oss ma kets a d teams emai s difficult, especially fo o ga izatio s with high b a d sta da ds. A apho a Eve ts is desig ed to add ess this by embeddi g eve t executio di ectly i to SAP CX wo kflows, e abli g teams to captu e st uctu ed data, t igge timely follow-up, a d delive co siste t, high-quality expe ie ces whe e b a d co siste cy is built i by default, co ecti g eve t e gageme t mo e effectively to eve ue p ocesses.

“Eve ts a e o e of the few mome ts whe e custome s expe ie ce a b a d di ectly, yet they a e ofte executed without the systems eeded to e su e both quality a d measu able impact,” said Robi Reiche t, Chief Allia ce Office at A apho a. “With A apho a Eve ts, teams ca delive high-quality, o -b a d expe ie ces ac oss eve y ma ket a d level of the o ga izatio , while captu i g st uctu ed data a d accele ati g follow-up, helpi g co ve t e gageme t i to pipeli e mo e efficie tly.”

Withi the SAP ecosystem, A apho a e ables eve t executio withi SAP Custome Expe ie ce, helpi g o ga izatio s to delive o -b a d expe ie ces while co ecti g eve t e gageme t di ectly to custome a d eve ue wo kflows.

SAP Sto e, fou d at sto e.sap.com, delive s a simplified a d co ected digital custome expe ie ce fo fi di g, t yi g, buyi g a d e ewi g mo e tha 2,300 solutio s f om SAP a d its pa t e s. The e, custome s ca fi d the SAP solutio s a d SAP-validated solutio s they eed to g ow thei busi ess. A d fo each pu chase made th ough SAP Sto e, SAP will pla t a t ee.

AvailabilityA apho a Eve ts is available o SAP Sto e:https://www.sap.com/p oducts/c m/pa t e s/cet ez-c5-suite-ab-a apho a-eve ts.html

About A apho aA apho a p ovides the i f ast uctu e laye fo co siste t b a d executio ac oss dist ibuted o ga izatio s. Its platfo m e ables compa ies to pla , execute, a d measu e eve ts di ectly withi systems like SAP, e su i g that eve y activatio is o b a d a d co ected to pipeli e a d eve ue.

While custome expe ie ce platfo ms ma age p ocesses, wo kflows, audie ces, jou eys, a d data, A apho a adds the missi g laye of b a d co siste cy at scale. Its platfo m e ables o ga izatio s to ce t ally co figu e a d gove the b a d, while empowe i g teams ac oss eve the most dece t alized o ga izatio s to execute locally, o b a d by default, th ough simple, easy-to-use applicatio s such as A apho a Eve ts.

Co ected to systems like SAP, A apho a e su es that eve y touchpoi t combi es b a d co siste cy with measu able busi ess impact.

Lea mo e at www.a apho a.tech

P ess Co tact (A apho a)Robi Reiche tChief Allia ce Office obi @a apho a.tech+1 (404) 548-1813

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A video accompa yi g this a ou ceme t is available at https://www.globe ewswi e.com/NewsRoom/Attachme tNg/3c56695f-ca56-42a0-9949-a5631111ece1