Outlook Su vey Fi ds No Ma ufactu e s o Retaile s Believe Ma gi P essu e Has Peaked
Shoppe Study Fi ds Shoppi g Expe ie ce Tops P ice as the Key D ive of Retaile Choice
ST. LOUIS, Oct. 28, 2026 (GLOBE NEWSWIRE) — Adva tage Solutio s (NASDAQ: ADV), the leadi g om icha el etail solutio s age cy i No th Ame ica, today eleased two p op ieta y studies exami i g the i dust y p essu es a d co sume behavio s that will defi e etail i 2027. The Adva tage360™ 2026 Outlook Su vey a d 2026 Shoppe Study b i g togethe pe spectives f om etaile s, ma ufactu e s a d shoppe s to ide tify g owth oppo tu ities a d the challe ges shapi g the i dust y ove the ext 12 to 24 mo ths.
“As the li k betwee b a ds, etaile s a d shoppe s, we k ow that u de sta di g what d ives each g oup is co e to how we se ve ou clie ts,” said Dave Peacock, CEO of Adva tage Solutio s. “The esea ch we co duct th ough Adva tage360™ is how we put that u de sta di g to wo k, su faci g the t e ds a d p essu es that will shape etail headi g i to 2027. We emai committed to bei g a p oactive pa t e , helpi g ou clie ts act o what is comi g, ot eact to it.”
The Adva tage360™ 2026 Outlook Su vey is Adva tage Solutio s’ semia ual esea ch su vey that explo es etaile a d ma ufactu e pe spectives o eco omic a d p ici g p essu es, the value-seeki g shoppe , AI adoptio , labo a d tale t. The 2026 su vey is based o 138 valid espo ses f om ma ufactu e s a d etaile s, collected betwee August 7 a d Septembe 15, 2026, ac oss two co ected o li e su veys.
Top i sights i clude:
- No e of the ma ufactu e s a d etaile s su veyed believe ma gi p essu e has peaked, a d oughly two-thi ds (69% of ma ufactu e s a d 66% of etaile s) expect it to co ti ue th ough 2027 o lo ge .
- 47% of ma ufactu e s a e pla i g to cut t ade spe di g, the p omotio al fu di g they p ovide to etaile s, while 70% of etaile s equi e that suppo t i espo se to supplie p ice i c eases.
- 79% of ma ufactu e s a d etaile s ag ee shoppe s a e seeki g affo dability, while 50% of etaile s say shoppe s wa t a easie shoppi g expe ie ce, compa ed with 26% of ma ufactu e s.
Click he e to dow load the full 2026 Outlook Su vey.
The Adva tage360™ 2026 Shoppe Study is Adva tage Solutio s’ a ual esea ch se ies t acki g how shoppe s a e cha gi g the way they eat, cook a d shop. The 2026 su vey is based o 8,675 valid espo ses collected betwee Ap il 13 a d May 1, 2026, f om a sample desig ed to eflect atio ally ep ese tative p ima y shoppe demog aphics.
Top i sights i clude:
- 62% of shoppe s say a sto e bei g easy to shop a d avigate is a easo they choose thei g oce y etaile , a ki g ahead of eve yday low p ice at 57%.
- Si gle-sto e loyalty is at a eight-yea low, with 23% of shoppe s usi g the same sto e fo g oce ies ea ly all the time, while 66% ow split thei t ips betwee a couple of p efe ed sto es.
- 70% of shoppe s epo t eati g mo e meals at home tha a yea ago.
Click he e to dow load the 2026 Shoppe Study highlights o the five i dividual eleases.
Adva tage Solutio s will p ese t those highlights i a live webi a , “How to Wi the T ip i 2027,” o Thu sday, Octobe 29 at 1 p.m. ET, with select i sights f om the Outlook Su vey p ovidi g additio al i dust y co text. Click he e to egiste fo the webi a .
Adva tage Solutio s is the leadi g om icha el etail solutio s age cy i No th Ame ica, u iquely positio ed at the i te sectio of co sume -packaged goods (CPG) b a ds a d etaile s. With its data- a d tech ology-powe ed se vices, Adva tage leve ages its u pa alleled i sights, expe tise a d scale to help b a ds a d etaile s of all sizes ge e ate dema d a d get p oducts i to the ha ds of co sume s, whe eve they shop. Whethe it’s c eati g mea i gful mome ts a d expe ie ces i -sto e a d o li e, optimizi g asso tme t a d me cha disi g, o accele ati g e-comme ce a d digital capabilities, Adva tage is the t usted pa t e that keeps comme ce a d life movi g. Adva tage has offices th oughout No th Ame ica a d st ategic i vestme ts a d ow ed ope atio s i select i te atio al ma kets. Fo mo e i fo matio , please visit You ADV.com.
Co tact Details:
Katie Russo
501-282-5069
p ess@you adv.com
