Boston, MA, November 05, 2025 –(PR.com)– The Web Marketing Association announces the Call for Entries for the 24th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including email, page-based ads, online newsletters, mobile apps, Websites, video, and social media in 86 industry categories. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 30, 2026.
“Great digital ads don’t happen by accident; they’re the product of insight, creativity, and relentless optimization,” said William Rice, President of the Web Marketing Association. “That’s why we created the IAC Awards—to showcase campaigns that deliver. An IAC win tells your stakeholders their budget built real value. Seize this opportunity to not just showcase your work, but prove your advertising prowess.”
The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, small business owners, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 30, 2026 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
Awards will be presented within each of the industry categories and advertising formats including:
Best Social Media Campaign
Best Online ad & Campaign (including banner, pop-up or interstitial)
Best Email message & Campaign
Best Online newsletter & Campaign
Best Website (including best landing pages and best microsites)
Best Online video
Best Mobile applications
Best Integrated ad campaign
Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2025 through January 30, 2026.
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 5 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2025, four agencies won this honor.
The 2026 Internet Advertising Competition Awards are sponsored by PR.Com, iContact, eTail Conferences.
A complete list of past winners can be found at the IAC Award Website.
About the Web Marketing Association
The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Association’s annual award programs, the WebAward Competition, MobileWebAwards and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.
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