GameSquare becomes the official sales and marketing agency for World of Dance, while also being selected to produce the 2026 World Summit, which will bring competitors from over 50+ countries to the Anaheim Convention Center on July 7 – 10, 2026
FRISCO, TX / ACCESS Newswire / September 23, 2025 / GameSquare Holdings, Inc. (NASDAQ:GAME) (“GameSquare” or the “Company”) a next-generation media, entertainment, technology and digital native treasury company, today announced it has been named the agency of record for World of Dance. Under the agreement, GameSquare will be the exclusive sales and strategy partner, leading commercial efforts across the World of Dance’s global portfolio and intellectual property. In addition, GameSquare will produce the World of Dance Summit taking place in July 2026 at the Anaheim Convention Center.
World of Dance is a cultural icon and the most recognized brand in competitive dance, with a digital community of more than 32 million followers and a reach of over 100 million viewers annually through live events, digital content, and syndication. With a core audience spanning ages 13 to 34, the World of Dance sits at the intersection of youth culture, music, fashion, and movement, all united by a shared love for dance.
“The World of Dance has built an unparalleled platform that resonates deeply with young, diverse, and global audiences,” said Justin Kenna, CEO of GameSquare. “By combining GameSquare’s expertise in large-scale event production and culture-driven brand partnerships with the World of Dance’s worldwide reach and cultural cachet, we’re excited to deliver an elevated Summit experience and unlock new opportunities for creators, performers, and partners around the globe.”
As agency of record, GameSquare will support the World of Dance’s growth initiatives by unlocking new opportunities for brands and creators to engage with young and diverse audiences. This partnership underscores a shared commitment to elevating culture, empowering creators, and building passionate global communities through storytelling, technology, and live experiences.
“Our partnership with GameSquare Holdings ushers in a new chapter for 2026 and beyond. Their proven success in activating gaming culture will now power growth, and innovation across the World of Dance global ecosystem,” stated David Gonzalez, President and Founder, World of Dance.
“World of Dance has always been about connecting culture, creativity, and community on a global scale. GameSquare brings a proven ability to create innovative partnership solutions that resonate with today’s youth-driven marketplace. This strategic alliance amplifies our ability to deliver unique brand integrations and expand the reach of our live events and digital platforms,” said Larry Peters, Chief Revenue Officer, World of Dance.
About World of Dance
World of Dance is the world’s largest dance entertainment platform, connecting live events, digital content, and network television. Launched in 2008, it has grown into a global phenomenon, including the #1 NBC series featuring Jennifer Lopez, a digital community of 32+ million followers, and international competitions in over 65 countries.
About GameSquare Holdings, Inc.
GameSquare (NASDAQ:GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Clan Esports, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. As a digital-native business, GameSquare provides brands with unparalleled access to world-class creators and talent, delivering authentic connections across gaming, esports, and youth culture. Complementing our operating strategy, GameSquare has developed an innovative treasury management program designed to generate yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.
To learn more, visit http://www.gamesquare.com.
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SOURCE: GameSquare Holdings, Inc.
