The 2025 100 Thieves Summer Block Party will take place on July 26, 2025, at the 100 Thieves Compound in Los Angeles
GameSquare expects the production of the 100 Thieves Summer Block Party to be a mid six-figure budget contributing to revenue during the third quarter of 2025
FRISCO, TX / ACCESS Newswire / July 7, 2025 / GameSquare Holdings, Inc. (NASDAQ:GAME), (“GameSquare”, or the “Company”), a next-generation media company with roots in gaming and creator entertainment, today announced that its experiential division, GameSquare Experiences (GSX), has been selected to design and produce the 2025 100 Thieves Summer Block Party. The event will take place on July 26, 2025, at the 100 Thieves Compound located at 6050 W Jefferson Blvd, Los Angeles, California.
The 100 Thieves Summer Block Party is a celebration of the culture, community, and creativity that define 100 Thieves, a premium lifestyle brand at the intersection of gaming, entertainment, and fashion. This year’s event invites fans to visit the 100 Thieves Compound, meet top creators, enjoy interactive brand activations, win exclusive prizes, and watch the 100 Thieves Call of Duty team compete at the 2025 Esports World Cup.
Major brand partners for this year’s Summer Block Party include Lexus as the Presenting Partner, along with AT&T, Razer and Oakley as Event Sponsors.
“We are thrilled to be entrusted to deliver this experience for such an iconic gaming organization and fan base” said Paul Ioakim, General Manager of GameSquare Experiences. “We’re excited to bring the 2025 100 Thieves Summer Block Party to life as more than just a fan event but as a best-in-class cultural moment. By creating more engagement, more shareable experiences, and more ‘thievery,’ we’re giving fans an immersive way to celebrate what 100 Thieves stands for.”
The 100 Thieves Summer Block Party will evolve throughout the day, culminating in an evening celebration featuring music performances under neon lights. GameSquare will infuse the event with cyberpunk-inspired aesthetics, transforming the Compound into an immersive playground that reflects the energy of the 100 Thieves community. From fast-paced, high-throughput brand activations to intimate creator interactions, the 100 Thieves Summer Block Party is designed to entertain, inspire, and connect fans with the heart of the brand.
“GameSquare Experiences is quickly becoming the leading creator of immersive, talent-led, and brand-owned events that connect with audiences through compelling storytelling, digital engagement, and unforgettable in-real-life (IRL) activations,” stated Daniel Kennedy, Head of Marketing, 100 Thieves “Gaming and esports are powerful tools for building inclusive communities. Whether it’s casual gaming or competitive play, we’re excited to collaborate with GameSquare to create meaningful experiences that engage our fans, inspire future creators and celebrate 100 Thieves fandom.”
Today’s announcement marks another milestone in the rapid growth of GameSquare Experiences. Since introducing its strategic focus on experiential media, the division has signed high-profile partnerships and produced activations with GGTech Esports, 100 Thieves, EPIC Games, Displate, and Paramount Games. The Company expects to announce additional large-scale events and initiatives throughout 2025 and beyond.
ABOUT GAMESQUARE HOLDINGS, INC.
GameSquare’s (NASDAQ:GAME) mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. Our next generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners’ return on investment. Through our purpose-built platform, we provide award winning marketing and creative services, offer leading data and analytics solutions, and world-class production through our GameSquare Experiences teams. With one of the largest gaming media networks in North America, as verified by Comscore, we are reshaping the landscape of digital media and immersive entertainment. GameSquare’s largest investors are Dallas Cowboys owner Jerry Jones and the Goff family.
To learn more, visit http://www.gamesquare.com.
Forward-Looking Information
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GameSquare Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: [email protected]
GameSquare Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: [email protected]
GameSquare Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: [email protected]
SOURCE: GameSquare Holdings, Inc.
