The esults, which came f om a scie tific ep ese tative sample of 1,000 full time US employees who ide tified as game s (with a ma gi of e o of 3%) looked to ide tify the pote tial impact Game Theft Auto VI’s lau ch will have o the wo kplace, cultu e (i.e. Hollywood a d spo ts), a d co sume spe di g.
The “GTA Sick Out” Is Real
Time spe t with the game is expected to sig ifica tly impact wo kplace p oductivity as 42% believe they may be less p oductive due to the game’s a ival. Fu the mo e 10% have said they pla to skip wo k o lau ch day, with a othe 30% of US employees co side i g taki g time off. Of those who we e co side i g, 36% said if they did, they would call i “sick.”
Both The Box Office & Spo ts Rati gs May See A Sig ifica t Impact
51% a k the game’s elease as the biggest cultu al mome t of the Fall ove such thi gs as Ma vel’s Ave ge s: Doomsday, Du e: Pa t 3, The Hu ge Games: Su ise o the Reapi g a d Lege d of Zelda: Oca i a of Time ( emake). 39% have also said the game makes them less likely to go to see the ew Hu ge Games film o its ope i g weeke d – which begi s the day afte GTA d ops.
Majo spo ti g eve ts also wo ‘t be able to escape the allu e of G a d Theft Auto VI. 70% of those su veyed said they may skip watchi g spo ts they o mally watch to make mo e oom fo gami g . D illi g dow deepe , 42% said they will specifically be less likely to watch NFL games the fi st weeke d the game is out.
A Eco omic I fusio : Game s To Spe d A ou d $400 Tied To The Game
I te ms of co sume spe di g, 84% said they pla to buy the game with 26% sayi g it was thei top spe di g p io ity this Fall. 77% also said they may pu chase at least o e item to e ha ce the expe ie ce such as a ew gami g chai (27%), a upg aded sc ee /display/TV (27%) o bette speake s/headpho es (24%) amo g the most likely pu chases. I total, playe s have said they ca see themselves spe di g o ave age $400 o elated items alo g with the game itself.
Game s A e Most Excited To Explo e The Game’s Ope Wo ld
I te ms of game p efe e ces, the biggest data poi t was 91% of game s co side themselves fa s of the GTA f a chise a d 35% of game s said the cha ce to explo e the ew ope wo ld i side the game was what they we e looki g fo wa d to the most. E ha ced g aphics followed at 25% a d the the cha acte s/sto y itself ou ded out the top th ee at 22%. The esea ch also fou d the media game has said they we e pla i g to play a ou d 15 hou s du i g the fi st weeke d, while mo e se ious game s may clock i highe at 20 hou s. 80% ove all said that it is withi the ealm of possibility that they could see themselves pulli g a all- ighte a d if they did play fo a exte ded time pizza, at 37%, is the leadi g food o d i k choice fo a weeke d gami g bi ge.
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“G a d Theft Auto VI is o t ack to become a defi i g cultu al mome t fo a ge e atio of you g people,” said Justi Ke a, CEO of GameSqua e. “Fo mo ths we’ve see the co ve satio , c eativity, a d social e gageme t co ti ue to ise which led to us decidi g to do this type of deep dive. The esults u de sco e just how deeply this title, as well as gami g ove all, ca a d has shaped youth cultu e. F om the way audie ces co ect a d commu icate to the sto ies a d expe ie ces that captu e thei atte tio , this game will i flue ce all aspects, which is a astou di g feat.”
GameSqua e (NASDAQ:GAME) is a cutti g-edge media, e te tai me t, a d tech ology compa y t a sfo mi g how b a ds a d publishe s co ect with Ge Z, Ge Alpha, a d Mille ial audie ces. With a platfo m that spa s awa d-wi i g c eative se vices, adva ced a alytics, a d FaZe Espo ts, o e of the most ico ic gami g o ga izatio s, we ope ate o e of the la gest gami g media etwo ks i No th Ame ica. As a digital- ative busi ess, GameSqua e p ovides b a ds with u pa alleled access to wo ld-class c eato s a d tale t, delive i g authe tic co ectio s ac oss gami g, espo ts, a d youth cultu e. Compleme ti g ou ope ati g st ategy, GameSqua e has developed a i ovative t easu y ma ageme t p og am desig ed to ge e ate yield a d e ha ce capital efficie cy, ei fo ci g ou commitme t to buildi g a dy amic, high-pe fo mi g media compa y at the i te sectio of cultu e, tech ology, a d ext-ge e atio fi a cial i ovatio .
To lea mo e, visit www.gamesqua e.com.
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