Sig Age t Lau ches “Meet the Waymake s,” a New Podcast fo the Wayfi di g a d Sig age Commu ity
Today, Sig Age t a ou ced the lau ch of “Meet the Waymake s,” a podcast featu i g co ve satio s with sig age a d wayfi di g p actitio e s who shape how people move th ough the wo ld.
Each episode featu es a i -depth co ve satio with a i dust y p actitio e , explo i g ca ee -defi i g p ojects, the u ique aspects of wayfi di g a d sig age ac oss diffe e t secto s, eme gi g t e ds, a d the impact of well-desig ed wayfi di g systems.
“Wayfi di g is a la gely hidde field, shaped by tale ted people whose wo k quietly i flue ces how millio s of us move th ough the wo ld eve y day,” said James Bosma, Vice P eside t, Ma keti g at Sig Age t. “With Meet the Waymake s, we wa t to b i g g eate visibility to this esse tial wo k—a d celeb ate the u de app eciated p actitio e s behi d it.”
The podcast is desig ed fo a yo e i volved i pla i g, desig i g, fab icati g, impleme ti g, o ma agi g sig age a d wayfi di g p og ams. It is also fo a yo e cu ious about what a d who is behi d the places we move th ough eve y day without thi ki g.
While eve y co ve satio follows its ow path, each episode etu s to a few defi i g questio s: Guests a e asked to sha e a sto y of a time they fou d themselves hopelessly lost, explai how they fou d thei way i to the field, eflect o what they have lea ed, a d offe advice to you g people just sta ti g out. Each episode closes with the guest offe i g a u ique “t avelle ‘s blessi g”—a wish fo eve yo e fi di g thei way th ough the wo ld.
The p emie e episode of the podcast is ow live, featu i g a i -depth co ve satio o how desig a d huma behaviou i te sect i la ge-scale built e vi o me ts. Host a d Vice P eside t of Ma keti g James Bosma sits dow with Jo atha Mugmo , P i cipal – Wayfi di g Di ecto at global desig fi m Populous. Jo atha is also the autho of the ece tly published book, The Scie ce of Wayfi di g.
D awi g f om mo e tha thi ty yea s of expe ie ce developi g huma -ce te ed avigatio st ategies fo cities, cultu al i stitutio s, a d ico ic spo ts a d e te tai me t ve ues, Jo atha t a slates co e p i ciples f om his book i to p actical desig solutio s. The discussio ce te s o the impo ta ce of empathetic desig , a alyzi g how disti ct audie ce demog aphics i te act withi sha ed spaces, a d accou ti g fo the impact of cultu e a d local co text o st ategy.
Jo atha also p eviews the upcomi g desig bootcamp he a d his team will lead at SEGD’s a ual co fe e ce i Ka sas City.
The episode is st eami g o Spotify, Apple Podcasts, a d YouTube.
Sig Age t is the global leade i cloud-based wayfi di g a d sig age asset ma ageme t, t usted by facility ow e s, desig fi ms, a d fab icato s ac oss 30+ cou t ies to desig , build, a d ma age complex sig systems at scale.
Ta ia VitiukMa keti g Ma age , Sig Age t I c.Website: sig age t.comEmail:
# # #
