Strategy Announces $2.47B Preferred Stock Deal to Supercharge Bitcoin Acquisition
NEW YORK, NY, July 30, 2025 /24-7PressRelease/ — In a bold expansion of its bitcoin-first treasury strategy, Strategy (formerly MicroStrategy) today announced the pricing of its latest capital raise: $2.474 billion through the issuance of Series A Variable‑Rate “Stretch” preferred shares (ticker STRC). The offering is expected to settle on July 29, with net proceeds earmarked for further Bitcoin purchases and working capital.
The STRC tranche features 28,011,111 shares, priced at $90 per share (face value $100) with an initial dividend yield of ~9%, payable monthly with variable adjustment rights. The upsized offering reflects strong investor appetite, growing from an original $500 million target to nearly $2.5 billion.
Strategic Context & Market Position
Strategy now holds approximately 607,770 BTC, making it the largest public corporate Bitcoin holder, representing nearly 3% of total supply, with holdings valued around $70 billion. Since its pivot to Bitcoin in 2020, the company has raised billions through equity, convertible debt, and previous preferred offerings (STRK, STRF, STRD), painting itself as a kind of leveraged bitcoin proxy.
Michael Saylor’s Playbook: Stretching Deeper into BTC
Executive Chairman Michael Saylor has repeated his vision: Strategy should be a Bitcoin-backed alternative to treasury-bills, attracting lower-volatility investors. By pricing STRC at a discount and using a variable dividend structure, the company aims to keep share trading near par and reduce refinancing risk. The pattern is consistent with the firm’s goal—eventually equitize convertible debt via equity buildup, simplifying its capital stack.
Financial Times Recent corporate filings show Strategy continues to accelerate BTC purchases—adding tens of thousands of coins per month funded by ATM common and preferred stock programs.
Why It Matters
Financial Innovation in Crypto Treasuries: STRC’s floating-rate, perpetual structure is an unconventional twist—particularly among high-yield corporate instruments.
Investor Demand at an Inflection Point: U.S. Treasury yields remain stable, but STRC offers double-digit yield plus Bitcoin exposure—tempting for yield-hungry institutional capital.
Market Confidence Underpins the Strategy: The continuing ability to issue capital at attractive pricing depends on sustained share valuations, making Strategy’s execution as much about narrative as it is about bitcoin price.
Summary
Strategy (MSTR) today priced its largest-ever preferred issuance, raising $2.474B via STRC stock priced at $90/share and paying ~9% dividend, to fuel additional Bitcoin accumulation. With now ~607,770 BTC on its balance sheet, the company continues to execute its capital markets–driven approach for treasury dominance. The aggressive sale structure underscores both corporate confidence in BTC appreciation and reliance on fresh funding cycles.
In 2025, Strategy remains a bull run in motion — powered by finance, fueled by Bitcoin.
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