G2A.COM Survey: For GTA VI Buyers, Choice Matters as Much as Format

AMSTERDAM, NETHERLANDS, Septembe 14, 2026 /24-7P essRelease/ — As digital dist ibutio co ti ues to t a sfo m how people discove , access a d e joy e te tai me t, ew esea ch f om G2A.COM, the wo ld’s la gest ma ketplace fo digital e te tai me t, shows that o e thi g emai s co sta t: co sume s value choice.

A su vey of mo e tha 2,000 G2A.COM ma ketplace use s fou d that p efe e ces a ou d majo AAA eleases a e highly dive se. Asked how they would p efe to pu chase a majo elease such as G a d Theft Auto VI (GTA VI), 38% selected a digital dow load a d 37% a physical disc, while the emai i g 25% exp essed o p efe e ce o said they did ot pla to buy the title.

Rathe tha sig ali g a competitio betwee physical a d digital fo mats, the fi di gs poi t to a b oade co sume expectatio : people i c easi gly wa t e te tai me t to adapt to thei i dividual p efe e ces, athe tha thei choices bei g dete mi ed fo them.

Fo G2A.COM, this eflects a much wide shift i digital comme ce. Co sume s expect b oad selectio , competitive offe s, diffe e t ways to pay a d access p oducts, a d the f eedom to decide what c eates the most value fo them. As e te tai me t becomes i c easi gly digital, dive sity of choice emai s a impo ta t pa t of the co sume ‘s expe ie ce.

Key Fi di gs:• Choice emai s highly i dividual: Whe asked about fo mat p efe e ce fo AAA eleases such as GTA VI, G2A.COM ma ketplace use s we e almost eve ly divided, with 38% p efe i g digital dow loads a d 37% physical discs. The emai i g 25% exp essed o p efe e ce o did ot pla to buy GTA VI.• Digital co sume s still value optio ality: 47% of espo de ts said they would be less likely to buy a full-p iced AAA title at lau ch if o ly o e pu chasi g fo mat was available to them.• Ow e ship a d flexibility i flue ce pu chasi g decisio s: 69% said the ability to esell, t ade o le d games ca i flue ce thei decisio whe pu chasi g full-p iced titles.• Collectability c eates a diffe e t type of value: 59% said additio al eleme ts associated with physical editio s, such as steelbooks o a t books, could i flue ce thei pu chasi g decisio .• The ma ket co ti ues to evolve: 34% expect physical games to become p ima ily a iche collecto p opositio withi five yea s, while 23% believe physical discs will be ea ly phased out fo ew eleases.• Game p ese vatio emai s pa t of the wide co ve satio : 77% exp essed some level of co ce about lo g-te m game p ese vatio i a i c easi gly digital ma ket, with 58% desc ibi g themselves as ve y co ce ed.

The fi di gs a e pa ticula ly i te esti g give the st o gly digital p ofile of espo de ts: 70% p ima ily play o PC, a ecosystem whe e digital dist ibutio has lo g bee the sta da d.

This ei fo ces a impo ta t disti ctio . Bei g a digital-fi st co sume does ot ecessa ily mea wa ti g fewe choices. O the co t a y, as co sume s become mo e accustomed to digital comme ce, thei expectatio s a ou d selectio , flexibility, accessibility, a d co t ol co ti ue to g ow.

GTA VI Demo st ates the Powe of Co sume ChoiceThe fi di gs come agai st a backd op of exceptio al global i te est i GTA VI ac oss G2A.COM.

Ma ketplace data p eviously showed t affic to GTA VI- elated pages o G2A.COM isi g 65-fold du i g a majo su ge i i te est i Ju e. Mome tum co ti ued i to July, which alo e accou ted fo 48% of all GTA VI- elated t affic eco ded o the ma ketplace betwee Ja ua y a d July. GTA VI also became G2A.COM’s most wishlisted game i 45 cou t ies, highlighti g the ext ao di a y global a ticipatio su ou di g the elease.

GTA VI is shapi g up to be o e of the most a ticipated gami g eleases of this decade, but eve at this level of hype, playe s still app oach majo pu chases p agmatically. The fi di gs suggest the exciteme t alo e does ot ove ide co side atio s such as flexibility, p ice, a d choice. This ei fo ces the impo ta ce of givi g co sume s access to a b oad a ge of offe s a d allowi g them to choose the optio that best fits thei eeds.

Mo e b oadly, the su vey demo st ates that e o mous i te est i a digital ma ketplace does ot t a slate i to a si gle, u ive sal co sume p ofile. Playe s diffe i how they discove games, what they value, how they pay, which platfo ms they use, a d how they ultimately choose to access e te tai me t.

“GTA VI shows that the games ma ket is e te i g a ew phase of digital matu ity. Fo playe s, speed a d co ve ie ce a e o lo ge the o ly p io ities – they also wa t the f eedom to choose a d g eate co t ol ove how they access a d use the co te t they buy,” said Kata zy a Jakubiec, Chief Busi ess Office at G2A.COM. “Digital fo mats delive immediacy a d accessibility, while physical editio s ca still offe additio al value to some playe s th ough collectability, esale a d a g eate se se of co t ol. Ou esea ch suggests that the futu e of the ma ket is ot about o e model eplaci g a othe , but about givi g playe s the flexibility to choose what wo ks best fo them.”

“That same p i ciple is at the hea t of the ma ketplace model. G2A.COM b i gs togethe a b oad a ge of offe s a d p ice poi ts, givi g use s the f eedom to choose the optio that best fits thei i dividual eeds a d p efe e ces.”

The GTA VI fi di gs eflect a b oade t a sfo matio of digital e te tai me t. As dist ibutio becomes i c easi gly digital, co sume s a e gai i g access to mo e co te t, f om mo e sou ces a d ac oss mo e platfo ms tha eve befo e. With that abu da ce comes a g owi g expectatio of co t ol ove how, whe e a d at what p ice they access e te tai me t.

Fo ma ketplaces such as G2A.COM, the oppo tu ity is the efo e ot to p esc ibe a si gle model of co sumptio , but to co ti ue expa di g the possibilities available to co sume s.

The futu e of digital e te tai me t is ot about limiti g choice. It is about multiplyi g it.

–ENDS–

Notes to Edito sP ess Kit: https://bit.ly/futu e-of-games- etail-p ess-kitP ess Co tact: [email p otected]

About G2A.COMG2A.COM is the wo ld’s la gest ma ketplace fo digital e te tai me t, se vi g ove 35 millio use s f om 180 cou t ies with mo e tha 200 millio visits i 2025. As a t ue gateway to digital e te tai me t a d a apidly evolvi g digital ecosystem, G2A.COM gives access to ove 125,000 digital offe i gs, i cludi g vouche s, games, DLCs, i -game items, a d o -gami g items such as gift ca ds, subsc iptio s, softwa e, o e-lea i g, sold by selle s f om all ove the wo ld. A complia ce-d ive o ga izatio audited by Deloitte fo ove a decade, G2A.COM is a leade i o li e secu ity, ecog ized by the p estigious Ame ica CNP Awa d alo gside i dust y gia ts like Mic osoft a d PayPal. Today, the compa y is a key gateway fo ecog ized global b a ds, leve agi g its scalable i f ast uctu e to d ive the ext phase of e-comme ce th ough age tic AI a d global M&A – co ti uously expa di g its ole as the Gate 2 Adve tu e i the digital wo ld.

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