A new operating layer for cross-channel marketing that unifies brand intelligence, AI agents, and enterprise IT systems
PALO ALTO, CA / ACCESS Newswire / March 4, 2026 / Typeface today announced the launch of its Marketing Orchestration Engine, giving enterprises a new operating layer for cross-channel marketing that unifies brand intelligence, AI agents and enterprise IT systems. The engine enables teams to move from isolated AI experiments to governed, repeatable campaign execution at scale.
The new engine is built on three core capabilities: Arc Graph, a continuously evolving brand intelligence system; Arc Agents, which bring governed AI workflows into cross-channel marketing execution; and Arc Forge, a new enterprise customization layer that allows IT to extend and govern the marketing AI stack – with Arc Loop signaling the next phase of closed-loop optimization.
“Typeface was built to orchestrate cross-channel marketing – bringing brand standards, workflows, performance data, and enterprise systems into a single pane of glass,” said Abhay Parasnis, Founder and CEO of Typeface. “The next phase of AI isn’t about generating more content. It’s about turning marketing into a governed, repeatable system where AI handles scale and marketers apply trust, taste, and judgment.”
What’s New in This Launch
New capabilities introduced with this launch include:
Continuously Evolving Brand Intelligence: Arc Graph
At the core of Typeface is Arc Graph, a next-generation brand context system that goes beyond static brand kits. Instead of simply storing logos and guidelines, Arc Graph connects brand standards, approved assets, audience data, structured product information, and real campaign performance into a living marketing context layer. This allows Arc Agents to generate content that reflects not just how a brand looks – but how it actually operates across channels, retailers, and audiences.
“As we expand across retailers, our goal is to create accurate, brand-compliant product content quickly and at scale,” said Cristina Eggum, Senior Manager, Digital Shelf at Post Consumer Brands. “Typeface enables us to convert product data into retailer‑ready content automatically – streamlining formatting and incorporating approved language to ensure brand and compliance accuracy. With this automation, our team can deliver content to retailers faster, while improving consistency and performance across Post’s digital shelf channels.”
Arc Forge: IT-Powered Architecture for Marketing at Scale
As AI becomes embedded in cross-channel marketing, enterprises are discovering that disconnected tools create more complexity, not less. Scaling AI requires governance, integration, and shared infrastructure – not just faster content generation.
New with this launch, Arc Forge gives enterprise IT teams a dedicated customization layer to extend and control these agents. Through MCP, APIs, webhooks, and code, IT can integrate transforming global LLMs into company-specific marketing infrastructure. With Arc Forge, IT can extend, customize, and govern the marketing AI stack – ensuring agents operate securely, integrate cleanly, and scale within enterprise systems rather than sit alongside them.
Purpose-Built Agents for Marketers: Arc Agents
Modern marketing requires orchestrating complex workflows across channels, audiences, and formats. Arc Agents are purpose-built marketing agents that execute across the campaign lifecycle – transforming briefs into channel-ready campaigns, generating personalized variations at scale, and creating content across email, ads, social, web, and video. Grounded in shared brand context, Arc Agents enable teams to move from one-off content generation to scalable, repeatable execution using pre-approved layouts, modular components, and structured campaign inputs.
Arc Spaces is the unified, visual workspace where brand intelligence, agents, and enterprise systems come together. Marketers can preview campaigns, compare variations side by side, and collaborate in real time – executing workflows within a governed environment rather than across disconnected tools.
What’s Next: Arc Loop
Looking ahead, Typeface is extending orchestration into Arc Loop, a closed-loop system where marketing performance feeds directly back into how AI operates. As campaigns run, real results – what drove engagement, conversions, or lift – inform how agents plan and execute future work.
Over time, this turns orchestration into a continuously learning marketing system – helping enterprises improve consistency and effectiveness with every campaign, while keeping marketers in the driver’s seat and IT in control of governance.
For a deeper look at the launch, read today’s blog post.
About Typeface
Typeface is a marketing orchestration engine for the world’s leading enterprises, coordinating brand intelligence, AI agents, and enterprise systems across cross-channel marketing operations. Built for large organizations, Typeface combines shared brand intelligence, governed agent workflows, and deep enterprise integration at scale – connecting seamlessly with platforms like Salesforce, Microsoft, and Google – to help teams scale what works without sacrificing quality or control. Trusted by Fortune 500 companies, Typeface enables organizations to operationalize AI inside real marketing workflows, turning brand standards, approvals, and performance signals into coordinated systems that improve over time. Typeface is backed by Lightspeed, GV, Salesforce Ventures, Madrona, Menlo, and M12, and has been recognized by Fast Company, Gartner, TIME, LinkedIn, and Adweek as a leader in AI for marketing. Learn more at http://www.typeface.ai.
Contact:
Courtney Brigham
Typeface, Head of Comms
[email protected]
SOURCE: Typeface
