ReFiBuy also ope ed applicatio s fo its Desig Pa t e P og am fo Amazo . The p og am gives select b a ds ea ly access to p oduct evaluatio , optimizatio , dist ibutio , a d mo ito i g built specifically fo Amazo ‘s Alexa fo Shoppi g-closi g the loop betwee catalog optimizatio a d Alexa fo Shoppi g pe fo ma ce.
ACO Eve ywhe e is desig ed to tu eal age t behavio i to catalog optimizatio -delive i g e ha ced, cu e t, a d ich p oduct data to eve y selli g su face. To close the loop, it pulls shoppe a d age t co text back i to a ext-ge e atio catalog that co ti uously imp oves i espo se to co sume shoppi g sig als a d age tic co text f om eve y su face.
The ACO Eve ywhe e system i cludes selli g su faces such as a swe e gi es, etaile -hosted age ts, a d b a d-ow ed (b a d.com) shoppi g expe ie ces. Each su face has disti ct et ieval, a ki g, a d ecomme datio mecha ics a d equi es its ow bespoke optimizatio playbook. Yet they all depe d o the same co e questio : Does the u de lyi g catalog give a age t e ough accu ate, eleva t p oduct co te t to map the apidly g owi g volume of shoppe i te t exp essed th ough AI age ts to the b a d’s p oducts a d ecomme d them with co fide ce?
Legacy-e a, poi t-solutio , a d si gle-su face comme ce tools a e st uctu ally limited because they lack the feedback loop that co ects catalog e ichme ts a d othe cha ges to outcomes such as i c eased co ve sio s a d sales. ReFiBuy is si gula i closi g that loop-co ecti g the p oduct catalog to selli g su faces a d e abli g co text captu e so comme ce teams ca ide tify what eeds to cha ge, app ove a d dist ibute updates, mo ito how age ts espo d, a d use that co text to imp ove KPIs with each ite atio .
“Ove the last yea , we have optimized mo e tha o e millio SKUs ac oss a swe e gi es fo ou b a d a d etail custome s, successfully i c easi g thei age tic comme ce sales,” said Scot Wi go, CEO a d Co-fou de of ReFiBuy. “I that p ocess, as the leade i the space o the f o t li es of age tic comme ce, we have lea ed that to keep up with apidly cha gi g shoppe behavio s a d tastes, we eed a ew way to thi k about the p oduct catalog. It’s o lo ge a static CSV file. It’s a co ti uously imp ovi g p oduct-level co text system that uses feedback loops to adapt to all the sig als comi g f om the my iad selli g su faces. The futu e of age tic comme ce is ACO Eve ywhe e.”
Fo b a ds, st o g pe fo ma ce i Amazo sea ch o lo ge gua a tees you a e fou d. A p oduct ca a k well a d still lose a Alexa fo Shoppi g compa iso because a impo ta t shoppe questio goes u a swe ed, a use case is u clea , egative p oduct pe ceptio s a e left u add essed, o a competito p ovides st o ge evide ce of fit.
That shift is al eady happe i g at scale. Amazo says Rufus, ow Alexa fo Shoppi g, was used by mo e tha 300 millio custome s i 2025 a d helped d ive ea ly $12 billio i i c eme tal a ualized sales.
ReFiBuy co ects Amazo -specific p oduct evaluatio with live Alexa fo Shoppi g mo ito i g. B a ds ca see whe e thei p oduct data eeds to imp ove, how Alexa espo ds to eal-wo ld shoppi g p ompts, which p oducts it ecomme ds, a d how those esults cha ge afte catalog updates.
“Ove the last six yea s, I’ve ha dc afted te s of thousa ds of 1P a d 3P Amazo listi gs fo Amazo SEO a d ow fo Rufus a d Alexa fo Shoppi g,” said A d ew Bell, VP of Resea ch at ReFiBuy. “What I’ve lea ed, a d what the data makes clea , is that me cha ts ca i c ease sales by 10-30% o mo e by p ovidi g Alexa fo Shoppi g with the i fo matio it eeds to ecomme d thei p oducts. Co ve sely, whe e the listi g has gaps, you have ope ed a doo way to a competito .”
Th ough the Desig Pa t e P og am, ReFiBuy will wo k with select b a ds to:
I gest a d map p oduct catalog a d Amazo listi gs
Sco e Amazo listi gs agai st Alexa fo Shoppi g best p actices
Ge e ate, e ich, a d oute ecomme ded imp oveme ts th ough huma eview wo kflows
Dist ibute app oved updates th ough existi g p oduct-data a d Amazo wo kflows to update 1P o 3P listi gs
Mo ito how SKUs appea i Alexa fo Shoppi g, captu i g the age tic shelf, p ompt pills, a d othe valuable co text
Close the loop by applyi g i sights f om each ite atio to the ext ou d of evaluatio a d optimizatio
Fou di g pa t e s will also eceive ReFiBuy’s Amazo ACO esea ch a d p op ieta y playbook, ha ds-o guida ce, a d a oppo tu ity to p ovide st ategic i put i to the compa y’s Amazo oadmap.
Amazo ‘s Alexa fo Shoppi g a d Walma t’s Spa ky a e setti g the pace fo etaile -hosted AI shoppi g. ReFiBuy pla s to b i g ACO Eve ywhe e to Walma t’s Spa ky ext, with additio al cha els to follow.
With Q4 pla i g u de way, the Desig Pa t e P og am fo Amazo gives b a ds time to establish thei ACO baseli e, imp ove thei p oduct catalog data, a d begi measu i g Alexa fo Shoppi g pe fo ma ce befo e holiday dema d accele ates. Du i g that pe iod, ReFiBuy expects Amazo to d amatically i c ease both the pe ce tage of shoppe s usi g Alexa fo Shoppi g a d the sha e of co e sea ches flowi g th ough it.
Applicatio s fo ReFiBuy’s Desig Pa t e P og am fo Amazo a e ope . Lea mo e at acoeve ywhe e.com.
ReFiBuy’s Desig Pa t e P og am fo Amazo is a i depe de t ReFiBuy p og am a d is ot affiliated with Amazo .
ReFiBuy coi ed Age tic Comme ce Optimizatio (ACO) i 2025, defi i g the ope ati g discipli e b a ds a d etaile s use to p epa e p oduct catalogs fo AI-powe ed shoppi g. Its catego y-leadi g closed-loop platfo m helps comme ce teams evaluate, optimize, dist ibute, a d mo ito p oduct data-tu i g live age t a d shoppe sig als i to co ti uous catalog imp oveme ts that help p oducts compete ac oss eve y AI selli g su face. Fou ded by ecomme ce vete a s f om Cha elAdviso , Walma t, a d MikMak, ReFiBuy is buildi g the comme ce i tellige ce laye fo the age tic e a. Lea mo e at efibuy.ai.
B ia Chapma VP, G owthReFiBuy
