With a highly e gaged audie ce a d sig ifica t t affic peaks a ou d majo spo ti g eve ts, RealGM ide tified a oppo tu ity to ge e ate additio al value f om selected a eas of its existi g i ve to y ahead of o e of its busiest pe iods of the yea . The publishe wa ted to i t oduce a diffe e tiated mo etisatio expe ie ce that could c eate mea i gful i c eme tal eve ue while emai i g ca efully i teg ated i to the b owsi g expe ie ce.
“As a publishe , we’ e always looki g fo ew eve ue st eams, a d this came at a ideal time. We we e headi g i to ou highest t affic pe iod of the yea , so we capitalized o that audie ce ight away. The eve ue pe fo ma ce exceeded ou expectatio s,” said
RealGM activated
With a majo spo ts t affic pe iod app oachi g, Opti Digital’s tech ical a d Accou t Ma ageme t teams moved apidly f om testi g to p oductio . The activatio i itially lau ched ac oss a limited po tio of RealGM’s i ve to y, e abli g both teams to validate impleme tatio , mo etisatio pe fo ma ce a d use expe ie ce befo e p og essively expa di g it ac oss additio al pages.
This measu ed ollout allowed RealGM to begi captu i g i c eme tal eve ue quickly while etai i g co t ol ove how the ew expe ie ce was i t oduced ac oss the site.
“The Opti Digital team moved quickly but i a measu ed way. They clea ly explai ed how the solutio wo ked a d what ki d of lift we could expect. What eally stood out was thei willi g ess to ite ate. We we t th ough multiple ou ds of adjustme ts to e su e ou use expe ie ce stayed high despite the i t oductio of a ew ad fo mat. They have a sha p team a d a e ge ui ely g eat to wo k with ac oss all facets,”
O ce live, Opti Digital a d RealGM co ti uously tested a d efi ed how the ew adve tisi g expe ie ce i te acted with the site.
The teams expe ime ted with diffe e t placeme ts a d activatio behaviou s, i cludi g positio i g withi the viewpo t, activatio followi g use sc oll a d how the expe ie ce behaved whe use s etu ed to the top of the page. The setup was subseque tly efi ed to activate f om page load while emai i g sufficie tly low i the viewpo t to p ese ve mo etisatio oppo tu ities a d meet RealGM’s UX equi eme ts.
As pe fo ma ce was validated, RealGM p og essively expa ded the activatio ac oss additio al pages. By ge e ati g g eate value f om ca efully selected existi g i ve to y, the ew ad expe ie ce became a sig ifica t i c eme tal eve ue d ive a d st e gthe ed RealGM’s b oade p og ammatic mo etisatio st ategy.
+27% p og ammatic eve ue uplift
“RealGM demo st ates how publishe s ca u lock mea i gful ew eve ue oppo tu ities f om thei existi g audie ce a d i ve to y while keepi g use expe ie ce at the ce t e of thei mo etisatio st ategy,” said
RealGM is a leadi g US spo ts media platfo m p ovidi g ews, statistics, t a sactio s, a alysis a d discussio , alo gside cove age of othe majo spo ts.
With a highly e gaged audie ce a d sig ifica t t affic peaks a ou d majo spo ti g eve ts, RealGM co ti uously explo es ew oppo tu ities to i c ease the value of its digital i ve to y while mai tai i g a high-quality use expe ie ce.
Mo e tha
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