Oshyn Releases 2026 Digital Trust Index: Enterprises Have Improved Their Reliability, but Gaps Remain

Now i its seco d yea , this defi itive digital eliability be chma k evolves i to a i te active o li e tool, eveali g a 37-poi t eliability gap betwee the Top 100 a d ma ket lagga ds.

LONG BEACH, CA / ACCESS Newswi e / July 28, 2026 / Oshy , a leadi g digital expe ie ce age cy, today a ou ced the elease of the 2026 Oshy Digital T ust I dex, a comp ehe sive study a ki g the digital eliability of Ame ica’s biggest b a ds’ websites. Now i its seco d yea , the epo t eveals measu able e te p ise p og ess: the ave age Reliability Sco e (R-Sco e) imp oved by ove 12% yea -ove -yea , sig ali g that e te p ise leade s a e sta ti g to t eat digital t ust as a co e ma age ial discipli e athe tha a se ies of isolated tech ical fixes.

Evolvi g f om last yea ‘s static PDF, the 2026 I dex is ow a dy amic, sea chable o li e tool available at digitalt ust.oshy .com. This platfo m allows b a ds to be chma k thei pe fo ma ce ac oss fou c itical pilla s: Pe fo ma ce, Secu ity, Accessibility, a d the ewly i t oduced Discove ability, a met ic desig ed to measu e how well b a ds a e positio ed fo the e a of AI-d ive sea ch.

“The 2026 data shows a clea matu atio i the ma ket,” said Oshy ‘s CTO, Diego Rebosio. “With 74% of compa ies showi g imp oveme t, digital eliability has moved f om the back office to the boa d oom. Howeve , ou esea ch also u cove ed a sig ifica t 37-poi t gap betwee the top b a ds a d the bottom of the list, p ovi g that while the ma ket is movi g up, the la gest playe s see digital eliability as a competitive moat.”

Key Fi di gs f om the 2026 Digital T ust I dex:

• E te p ise T ust C osses 50 Poi ts: The ave age Reliability Sco e (R-Sco e) ose 7.29 poi ts YoY to 52.17, with 74.1% of e te p ise b a ds imp ovi g thei sco es as site pe fo ma ce i vestme ts paid off.

• A 37-Poi t Divide: A la ge gap pe sists betwee ma ket leade s a d lagga ds. Top 100 b a ds ave aged a 72.4 R-Sco e, while o ga izatio s a ked 751-1,000 ave aged just 35.4.

• T a spo tatio Leads, Ba ki g Lags: Secto pe fo ma ce va ies wildly, with T a spo tatio ea i g the highest ave age R-Sco e (68.0) a d Ba ki g & Fi a cial I stitutio s a ki g lowest (32.0).

• AI E gi e Discove ability Su ges: Added i 2026, Discove ability sco ed the highest pilla ave age (62.77), p ovi g that e te p ise sites a e i c easi gly optimized fo AI a swe e gi es a d sea ch i dexi g.

• Accessibility Remai s Pola ized: While 29.5% of e te p ise homepages excel with accessibility sco es ≥ 80, ea ly as ma y (28.9%) seve ely u de pe fo m with sco es below 40.

• B owse Secu ity D ops the Ball: B owse -side secu ity emai s a widesp ead vul e ability with a ave age sco e of just 39.68, leavi g 28.5% of e te p ises faili g with sco es u de 25.

The 2026 Reliability Leade boa dThe I dex ide tifies top-tie pe fo me s who have set the sta da d fo digital excelle ce ac oss the fou pilla s of t ust. While the ma ket ave age is isi g, these “Catego y Ki gs” ep ese t the pi acle of ope atio al matu ity:

• Ove all R-Sco e: U um G oup claims the #1 spot fo 2026, demo st ati g the highest combi ed pe fo ma ce, secu ity, accessibility, a d discove ability amo g the Fo tu e 1000.

• Discove ability: I the c itical ace fo AI a d sea ch visibility, Twilio a d Salesfo ce fi ished i a dead heat, tyi g fo fi st place.

• Pe fo ma ce: PACCAR secu ed the top spot, delive i g the fastest a d most stable use expe ie ce i the I dex.

• Secu ity: The Secu ity catego y p oved the most competitive, with 21 o ga izatio s-i cludi g PayPal, S ap, a d Columbia Spo tswea Compa y-ea i g a tie fo fi st place by impleme ti g gold-sta da d b owse -side p otectio s.

• Accessibility: I clusio emai s a key diffe e tiato , with 11 compa ies, i cludi g Cha les Schwab, Macy’s, a d Etsy, tyi g fo the lead i the Accessibility catego y, e su i g thei digital expe ie ces a e usable by all.

The Role of AI i 2026The epo t emphasizes that as “a swe e gi es” a d la ge la guage models (LLMs) become the p ima y way use s co sume i fo matio , a b a d’s R-Sco e di ectly impacts its “AI visibility.” High-pe fo mi g, well-st uctu ed sites a e sig ifica tly mo e likely to be cited by AI age ts, maki g tech ical eliability a p e equisite fo sea ch domi a ce i the AI e a.

The full 2026 Oshy Digital T ust I dex, i cludi g i dust y a ki gs a d best p actices fo imp ovi g R-Sco es, is available at https://digitalt ust.oshy .com.

About Oshy Oshy is a Age tic Expe ie ce Age cy dedicated to c afti g digital jou eys fo a wo ld whe e AI age ts a d huma s i te act. Th ough AI-Fi st UX Desig a d Age tic DXP Impleme tatio , we help wo ld-class b a ds optimize thei p ese ce ac oss leadi g platfo ms like Adobe, Co te tstack, Siteco e, a d Optimizely. With 25 yea s of p ove excelle ce, Oshy t a sfo ms e te p ise tech ology i to a seamless, high-pe fo ma ce d ive of eve ue a d custome loyalty.

Co tact:Pat ick Wi z, VP of Ma keti g[email p otected]213-483-1770

SOURCE: Oshy