Ortana Media Group and EMAM announce an integration to synchronize modern media workflows
Organizations now have more flexibility for AI and workflows for media management, creation, and distribution.
We are excited to work together with Ortana to offer even more tools and flexibility for our customers.
NEW YORK, NY, February 12, 2026 /24-7PressRelease/ — Ortana and EMAM are showcasing their combined solution on a webinar Tuesday February 17 (https://attendee.gotowebinar.com/rt/7318179422755201627) and the upcoming National Association of Broadcasters Convention in Las Vegas on April 18-22.
With eMAM™, organizations have a complete media management platform able to run in cloud, on premise, and hybrid infrastructure. With over 110 API integrated technology partners, customers can choose the most suitable best-of-breed tools for a complete integrated workflow to meet their specific needs for media management, creation, and distribution. Extensive configuration options and dozens of channel partners worldwide allow them to optimize the solution for their immediate needs-with easy configurations and scaling to meet their future needs.
AI and manual tagging power search features, enabling eMAM users to quickly find the best media across any storage or archive system. Collaborative editing and design tools allow users to work together across departmental, technical, and geographic barriers. Finished media can be shared by email and social media, used in newsroom and broadcast systems, or packaged and delivered to social media, streamers, and other platforms.
David Miller, President at EMAM commented, “We are excited to work together with Ortana to offer even more tools and flexibility for our customers.” Simon Harper, Channel and Partner Manager at Ortana said, “eMAM is a great example of how Cubix Connect and our new Connect Widget can help customers easily migrate media and metadata from legacy MAM systems and LTO-based archives into eMAM in a controlled, repeatable way. Under the hood, Ortana’s Media Aware Workflow Engine (MAWE) provides the integration and orchestration layer that allows us to bring over 160 integrations into the eMAM ecosystem – helping eMAM customers connect to the infrastructure and services they already have, while adding automation, metadata enrichment, and highly scalable workflow control as they modernise.”
Through Ortana’s Media Aware Workflow Engine (MAWE), the integration brings workflow automation and orchestration directly into eMAM. MAWE acts as the coordination layer between systems, abstracting complexity, while allowing eMAM to operate within a broader, integration-led architecture. This approach enables customers to transform point-solution silos into end-to-end workflows that reflect how media, data, and metadata move through their business.
The partnership also extends the eMAM ecosystem through Ortana’s portfolio of more than 160 API-based integrations, spanning storage, cloud services, AI and machine learning, transcode, quality control, identity management, asset management, and archive platforms. This allows eMAM customers to support a wider range of infrastructure choices and future-proof their environments as requirements evolve.
Together, Ortana and eMAM are enabling organizations to modernize media operations with a practical, workflow-driven approach — reducing the risk and complexity of migration while laying the foundations for scalable automation, enrichment, and long-term interoperability.
About Ortana Media Group
Founded in 2013, Ortana (ortana.tv) provides scalable and modular media orchestration and provisioning solutions to clients globally. Its flagship platform, Cubix, enables organisations of all sizes to manage content, provision resources and integrate software through highly configurable workflows across cloud and on-premise environments. With teams across the UK, Poland, Malaysia, and the USA, Ortana supports clients worldwide in streamlining operations, protecting assets, and enhancing productivity.
About EMAM, Inc.
Since 2006, leading organizations have been using the eMAM platform to collaboratively create, share, and distribute media. The eMAM product line (eMAM Vault, eMAM Publish, eMAM Workgroup, eMAM Enterprise, eMAM Cloud Service, and eMAM Cloud Platform) meets the media asset management and workflow management needs of broadcast, media, government, faith, and corporate organizations in local, hybrid, and cloud environments. With dozens of system integrators and over 110 technology partners, users can have automated, integrated workflows to work faster and wiser. EMAM, Inc. is a closely held Delaware C corporation headquartered in New York City.
Visit http://www.emamsolutions.com and http://www.emamcloud.com for more information.
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