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Home Press Release Accesswire

Living Security Introduces Start With the Why, a Framework for Human Risk Management

July 31, 2026
in Accesswire, Artificial Intelligence
Reading Time: 10 mins read
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A p actical f amewo k fo ide tifyi g the cybe i cide ts that matte most, the buildi g a Huma Risk Ma ageme t p og am that delive s measu able esults ac oss huma s a d AI age ts

AUSTIN, TX / ACCESS Newswi e / July 30, 2026 / Livi g Secu ity, the leade i Huma Risk Ma ageme t (HRM), today i t oduced Sta t With the Why, a ew f amewo k that helps o ga izatio s build secu ity p og ams a ou d p eve ti g specific cybe i cide ts i stead of measu i g secu ity awa e ess activities. CEO Ashley Rose will p ese t the f amewo k du i g the upcomi g Cog itive Secu ity Co fe e ce (CSC 2026).

As o ga izatio s co te d with i c easi gly sophisticated phishi g, ide tity attacks, i side th eats, a d AI-d ive deceptio , Sta t With the Why e cou ages secu ity leade s to begi with a si gle questio :

What b each do we efuse to accept?

Rathe tha sta ti g with secu ity awa e ess t ai i g, phishi g simulatio s, o tech ology pu chases, the f amewo k helps o ga izatio s defi e the busi ess outcome they wa t to p eve t a d the alig behavio al sig als, ide tity i tellige ce, secu ity co t ols, a d ta geted i te ve tio s a ou d educi g measu able huma cybe isk.

“Secu ity teams have spe t yea s optimizi g activities i stead of outcomes,” said Ashley Rose, CEO a d co-fou de of Livi g Secu ity. “Most p og ams begi by aski g what platfo m to buy o what t ai i g to deploy. We believe Huma Risk Ma ageme t should begi by ide tifyi g the p eve table b each that matte s most to the busi ess. O ce you defi e that outcome, eve y decisio , f om ide tity a d behavio to policy, t ai i g, a d gove a ce, becomes alig ed a ou d educi g measu able isk.”

Eve y B each Begi s Befo e the I cide t

The Sta t With the Why f amewo k is built o a simple p emise: eve y cybe b each has two begi i gs.

The fi st is the b each eve y o ga izatio i vestigates. The seco d begi s days o weeks ea lie , whe behavio al a d th eat sig als quietly accumulate ac oss ide tity p ovide s, email systems, SaaS applicatio s, e dpoi t tools, a d othe secu ity tech ologies.

While o ga izatio s have i vested heavily i detecti g attacks al eady i p og ess, ma y still st uggle to co ect these sig als i to actio able i tellige ce. As a esult, secu ity teams ofte lack the co text eeded to p io itize the ight i te ve tio s ac oss huma s a d AI age ts befo e i cide ts occu .

By co ti uously co elati g behavio , ide tity, a d th eat i tellige ce, Huma Risk Ma ageme t e ables o ga izatio s to p edict isk befo e i cide ts occu a d p io itize i te ve tio s whe e they will have the g eatest busi ess impact.

A New Ope ati g Model fo Huma Risk Ma ageme t

The f amewo k p ovides secu ity leade s with a p actical ope ati g model fo educi g huma cybe isk:

  • Name the p eve table b each the o ga izatio efuses to accept.

  • Fi d the wo kfo ce coho t whose behavio al, ide tity, a d th eat sig als i dicate elevated isk.

  • Act th ough ta geted i te ve tio s, i cludi g coachi g, secu ity awa e ess t ai i g, ta geted phishi g simulatio s, policy updates, access co t ols, a d automated playbooks.

  • P ove success by measu i g eductio s i Huma Risk I dex (HRI) a d demo st ati g busi ess outcomes tied to the o igi al i cide t.

Togethe , these fou steps p ovide a epeatable ope ati g model fo co ecti g behavio al sig als to measu able busi ess outcomes.

Rathe tha t eati g eve y employee the same, the f amewo k e ables o ga izatio s to focus esou ces whe e they will have the g eatest impact.

Huma Risk Is ‘t Eve ly Dist ibuted

O e of the co e p i ciples behi d the f amewo k is that huma cybe isk is highly co ce t ated.

Resea ch co ducted with the Cye tia I stitute fou d that app oximately 10% of use s accou t fo 73% of measu able huma isk, allowi g o ga izatio s to p io itize i te ve tio s fo the i dividuals most likely to co t ibute to futu e i cide ts athe tha applyi g ide tical co t ols ac oss the e ti e wo kfo ce.

“The goal is ‘t to t ai eve yo e mo e,” Rose said. “It’s to ide tify the people a d behavio s t e di g towa d a specific i cide t, i te ve e befo e that i cide t occu s, a d demo st ate measu able isk eductio . That’s the p omise of mode Huma Risk Ma ageme t.”

F om Secu ity Awa e ess to Huma Risk Ma ageme t

The i t oductio of Sta t With the Why eflects the ma ket’s evolutio beyo d t aditio al secu ity awa e ess t ai i g towa d Secu ity Behavio Ma ageme t a d comp ehe sive Huma Risk Ma ageme t.

Rathe tha measu i g cou se completio s o phishi g click ates alo e, mode Huma Risk Ma ageme t combi es behavio al, ide tity, a d th eat i tellige ce to co ti uously ide tify wo kfo ce isk a d p io itize i te ve tio s whe e they will have the g eatest impact ac oss both huma s a d AI age ts.

P ese ted at the Cog itive Secu ity Co fe e ce

Ashley Rose will p ese t the Sta t With the Why f amewo k du i g he sessio at the Cog itive Secu ity Co fe e ce, demo st ati g how o ga izatio s ca t a sfo m Huma Risk Ma ageme t f om a complia ce exe cise i to a ope atio al discipli e focused o p eve ti g measu able cybe i cide ts.

Dow load the Huma Risk Ma ageme t Comma d Kit

The f ee Sta t With the Why Huma Risk Ma ageme t Comma d Kit helps o ga izatio s put the f amewo k i to p actice a d i cludes:

  • The Top 10 P eve table Huma Risk I cide ts

  • Executive wo kshop guides

  • Huma Risk Ma ageme t pla i g exe cises

  • Team alig me t wo ksheets

  • P actical f amewo ks fo measu i g busi ess outcomes

O ga izatio s ca dow load the f ee Huma Risk Ma ageme t Comma d Kit at livi gsecu ity.com/comma d-kit.

About Livi g Secu ity

Livi g Secu ity is the global leade i Huma Risk Ma ageme t (HRM), helpi g o ga izatio s ide tify, measu e, a d educe huma cybe isk ac oss huma s a d AI age ts. Its AI- ative Huma Risk Ma ageme t platfo m combi es behavio al, ide tity, a d th eat i tellige ce to p edict isk, guide espo se, a d p eve t cybe i cide ts befo e they occu . By co ecti g secu ity data to measu able busi ess outcomes, Livi g Secu ity e ables o ga izatio s to co ti uously educe wo kfo ce isk while st e gthe i g o ga izatio al esilie ce.

Media Co tact: [email p otected]

SOURCE: Livi g Secu ity

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