Jaso McDo ald Co sulti g Age cy A ou ces Review Milesto e o AI a d Ma keti g Book
Discove how to use AI fo small busi ess ma keti g. D . Jaso McDo ald’s ew book hits a ea ly eview milesto e o Amazo . Get you p actical guide today!
AI is the ‘ ew kid o the block
“AI is the ‘ ew kid o the block.’ Eve yo e seems to wa t to use it, a d the e is quite a bit of co fusio o how to use AI i p actical ways to do bette ma keti g,” explai ed D . McDo ald, Di ecto of the JM I te et G oup a d i st ucto at Sta fo d Co ti ui g Studies. “My goal i w iti g the book was to c eate a p actical guide that explai s how ma kete s ca use AI effectively a d i a commo se se way. The guide is ot a cutti g aid scie tific t eatise o AI. Rathe it is a p actical wo kbook fo today’s small busi ess ow e a d ma kete .”AI a d Ma keti g by Jaso McDo ald, Expe t Wit ess
Mo e i fo matio o the book ca be fou d at https://jaso mcdo ald.o g/seo/ a d at https://www.jm-seo.o g/books/ai-a d-ma keti g/. The book is pa t of D . McDo ald’s 2026 Ma keti g se ies, which ove views SEO, Google Ads, social media ma keti g, a d a tificial i tellige ce. Rathe tha t eati g AI as magic, the book p ese ts it as a tool ma kete s ca use to imp ove efficie cy, ge e ate ideas, a alyze data, a d c eate bette ways to each custome s. The book is available o Amazo i both pape back a d Ki dle fo mats.
A PRACTICAL GUIDE TO AI AND MARKETING
A tificial i tellige ce is apidly cha gi g today’s way to pe suade a d each custome s. Ge e al-pu pose platfo ms like ChatGPT, Gemi i, Copilot, a d othe s a e useful fo co te t c eatio , ma ket esea ch, custome elatio s, adve tisi g, a d data a alysis. While ma y books focus o esote ic tech ological issues, D . McDo ald’s latest book focuses o p acticality.
The book explai s a “task-based” app oach. Rathe tha lea i g platitudes about a tificial i tellige ce, the book asks (a d a swe s) how AI ca help with specific tasks such as b ai sto mi g co te t, co ducti g ma ket esea ch, a alyzi g data, imp ovi g adve tisi g, a d as a bette way to tech suppo t fo co fusi g platfo ms like Google Ads, META ads platfo ms, TikTok, etc. The book also i cludes a appe dix ide tifyi g ma y of today’s AI tools
AI BECOMES A CORE PART OF MARKETING EDUCATION
The book eflects D . McDo ald’s g owi g emphasis o AI withi his Sta fo d Co ti ui g Studies cou se. I the cou se to be taught i Ja ua y 2027, a e ti e week is devoted to AI a d ma keti g. Stude ts explo e how AI impacts sea ch e gi e optimizatio , co te t ma keti g, social media ma keti g, o li e adve tisi g, a alytics, a d custome behavio . They also lea how to evaluate AI tools c itically a d how to i teg ate them i to eal ma keti g wo kflows.
D . McDo ald also offe s se vices such as a expe t wit ess i SEO, Google Ads, a d social media. Atto eys seeki g a p actical expe t wit ess ca visit D . McDo ald’s website at https://www.jaso mcdo ald.o g.
ABOUT DR. JASON MCDONALD
D . Jaso McDo ald is the Di ecto of the JM I te et G oup a d a ecog ized autho ity i digital ma keti g. With decades of expe ie ce a d a Ph.D. f om the U ive sity of Califo ia, Be keley, he is the autho of seve al top-selli g books o Amazo , i cludi g the SEO Wo kbook, Social Media Ma keti g Wo kbook, Google Ads Wo kbook, a d Ma keti g: Ultimate Alma ac of F ee Ma keti g Tools. He is also a f eque t expe t wit ess i SEO litigatio a d a sought-afte speake a d t ai e . He ca also be fou d o Facebook at https://www.facebook.com/jaso eg3.
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