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Home Artificial Intelligence

Instinct Pet Food Expands Partnership with Demand Chain AI to Transform Forecasting and Demand Planning with Puls8™

August 1, 2026
in Artificial Intelligence, Press Release
Reading Time: 5 mins read
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Chicago, IL, July 31, 2026 –(PR.com)– Dema d Chai AI, c eato of the Puls8™ I tellige t Pla i g Solutio s platfo m, today a ou ced that I sti ct Pet Food has selected Puls8™ DBF (D ive -Based Fo ecasti g) a d Puls8™ DP (Dema d Pla i g) as the ext phase of its supply chai t a sfo matio .

The expa ded e gageme t builds o I sti ct’s successful impleme tatio of Puls8™ Repla (P oductio Pla i g & Scheduli g Optimizatio ) a d Puls8™ 360 ADS (Adva ced Dema d Se si g). Togethe , those solutio s helped establish a st o ge ope atio al fou datio by imp ovi g se vice levels while educi g i ve to y th ough AI-d ive p oductio pla i g.

The ew solutio s will exte d I sti ct’s pla i g capabilities f om sho t-te m executio to a pla i g ho izo of 24 mo ths a d beyo d. By eplaci g t aditio al time-se ies fo ecasti g with assumptio -based, d ive -d ive fo ecasti g models, I sti ct expects to imp ove fo ecast accu acy, optimize i ve to y, educe wo ki g capital, st e gthe i ovatio pla i g capabilities a d p ovide a mo e co ected fou datio fo e te p ise pla i g.

“I sti ct has al eady demo st ated a st o g commitme t to mode izi g its supply chai pla i g capabilities,” said Rick Davis, Fou de a d CEO of Dema d Chai AI. “Buildi g o the success of Puls8 Repla a d Puls8 360 ADS, D ive -Based Fo ecasti g a d Dema d Pla i g will give I sti ct the lo g- a ge visibility eeded to a ticipate dema d shifts ea lie , educe i ve to y a d safety stock, mi imize p oduct obsolesce ce, a d make faste , mo e i fo med pla i g decisio s ac oss the busi ess.”

The impleme tatio will st e gthe I sti ct’s pla i g p ocesses by u ifyi g sales, ma keti g, fi a ce, a d ope atio s sig als i to a si gle fo ecast, p oactively ide tifyi g stockout isks, ecomme di g co ective actio s, a d automati g outi e pla i g activities while keepi g pla e s i co t ol of fi al decisio s.

“Ou pa t e ship with Dema d Chai AI has al eady delive ed mea i gful ope atio al imp oveme ts a d established a st o g fou datio fo futu e g owth,” said Ma k Fe guso , Chief Fi a cial Office of I sti ct Pet Food. “Expa di g ou use of the Puls8 platfo m will help us bette alig ou comme cial a d ope atio al pla s, imp ove espo sive ess to cha gi g ma ket co ditio s, a d suppo t sma te decisio s as we co ti ue to scale ou busi ess.”

This expa ded e gageme t ei fo ces the compa ies’ sha ed commitme t to co ti uous imp oveme t th ough AI-powe ed pla i g, ope atio al excelle ce a d lo g-te m st ategic pa t e ships.

About I sti ct Pet Food

I sti ct® Pet Food exists to feed the u spoke bo d betwee pets a d thei people th ough aw, scie ce-backed ut itio that helps dogs a d cats th ive. Fo mo e tha 20 yea s, I sti ct has bee c afti g p emium pet food i spi ed by the be efits of aw, offe i g a complete po tfolio of f oze a d f eeze-d ied aw meals, kibble, toppe s, a d wet food. Committed to quality, i ovatio , a d espo sible ma ufactu i g, I sti ct p oduces its foods usi g 100% e ewable elect icity a d is wo ki g towa d achievi g Net Ze o g ee house gas emissio s by 2050. Lea mo e at I sti ctPetFood.com

About Dema d Chai AI I c.

Dema d Chai AI is a softwa e, co sulti g a d ma aged se vices compa y helpi g Co sume Packaged Goods ma ufactu e s imp ove pla i g pe fo ma ce th ough AI-powe ed tech ology a d ope atio al expe tise. Its Puls8™ I tellige t Pla i g Solutio s platfo m delive s i teg ated capabilities ac oss dema d pla i g, supply pla i g, p oductio scheduli g, adva ced dema d se si g a d eve ue g owth optimizatio , helpi g ma ufactu e s imp ove fo ecast accu acy, optimize i ve to y a d d ive bette busi ess decisio s. Lea mo e at www.Dema dChai AI.com.

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