LONDON, UK / ACCESS Newswire / May 11, 2026 / A new role is emerging in the video production industry: the AI Video Architect. As demand for AI-powered video continues to rise, production teams are evolving, blending traditional filmmaking with advanced AI workflows.
UK production company BearJam is among the early adopters, recently hiring a dedicated AI Video Architect as part of its growing team.
The rise of the new role is a direct result of growing AI video demand for brands across a number of industries.
BearJam has seen 87% year-on-year growth, driven by a combination of traditional video production and increasing demand for AI-powered and hybrid video projects. Other industry insights also reflect this.
In the 2026 State of Video Report by Animoto, 84% of marketers are using AI in their video creation process, and over a third of consumers trust AI-generated content as much as traditional video.
Google Trends data shows sustained growth in search interest for “AI video” over the past five years, with related terms such as “create AI video” and “AI videos” continuing to rise.
The continued interest in AI-video has paved the way for a new role within the industry, the AI Video Architect.
James Hilditch, founder and creative director of BearJam, said, “The market shifted faster than most production teams could adapt. Brands want AI-powered work, but they still want it to feel crafted and considered. That tension is what created the need for this role.”
An AI Video Architect combines creative direction and AI tooling, designs workflows using generative video, VFX, and automation, and bridges the gap between production and AI technology.
The responsibilities of an AI Video Architect include:
Prompt engineering for video outputs
AI VFX integration
Workflow design across hybrid production
Scaling content production efficiently
Model and tool selection across a fast-moving landscape
Quality curation and creative direction on AI output
BearJam recently hired Brick Ng as a permanent part of the AI video production team. Hilditch said, “Bringing Brick on as a permanent part of the team is a signal of where we’re heading. He sits between creative thinking and technical fluency, designing the workflows that let our directors and editors do their best work with AI in the mix. It’s a role we believe every serious production team will need and build teams around.”
BearJam believes roles like this will become standard across AI video production teams, not to replace creatives, but to support them in delivering high-quality content that stands out in saturated spaces.
“We use the term Craft Intelligence: the idea that AI should amplify human craft, not flatten it. The AI Video Architect is the role that applies that know-how and helps make that work day to day, bridging what’s creatively ambitious with what’s technically achievable. That’s where the most interesting work is happening right now,” added James Hilditch.
Traditionally, production involved distinct roles like directors and editors. Now, as AI tools become more integrated, these lines are blurring, creating hybrid roles that merge creative direction with AI expertise.
Brands drive this change by needing content faster and at a greater scale. Traditional production models struggle to keep up with these demands without sacrificing money and time.
This is why production companies are rethinking growth. Instead of just hiring more people, they’re integrating specialists who can manage AI-driven workflows.
As AI continues to reshape the video production landscape, roles like the AI Video Architect are likely to move from early adoption to industry standard.
For BearJam, the focus is not just on adopting new tools, but on building the internal capability to use them effectively, combining traditional production expertise with emerging AI technologies to deliver high-quality content.
With a recent move to a larger office and further hiring planned across both AI and traditional production roles, the company is positioning itself to support the next phase of growth, as demand for AI video production continues to rise.
About BearJam
BearJam is an independent, award-winning video production company that creates bold and powerful video for some of the biggest brands in the world, and they have done so for over a decade. Their small, friendly team of creatives are experts in strategy, production, AI-production, social content, animation, and more, ensuring their clients’ goals come to life, no matter the project.
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Izzy Woodham
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SOURCE: BearJam
