- 93% of lenders using Machine Learning (ML) for vehicle loans report higher approvals.
- 90% have reduced bad debt in credit cards.
- 79% say ML opens doors to new customer segments, driving financial inclusion.
MUMBAI, India, Dec. 8, 2025 /PRNewswire/ — Experian’s, latest research, conducted by Forrester Consulting, reveals how artificial intelligence (AI) and machine learning (ML) are transforming credit decisioning across India. Based on inputs from 109 Indian senior decision makers in credit risk, the findings show that ML is helping financial institutions expand access to credit, improve portfolio performance, and accelerate digital decisioning. The study also highlights the challenges that continue to hinder wider adoption across the country.
Over the years, India’s credit landscape has undergone rapid digitalisation, fuelled by rising consumption, the expansion of new-to-credit (NTC) borrowers and the growth of digital lending. As lending dynamics continue to evolve, ML is helping lenders to make faster and more accurate credit decisions while proactively managing risk and extending responsible lending to a broader set of customer segments.
ML as a driver of financial inclusion and sustainable growth.
The report shows that ML is enabling lenders to expand access to financial services for underserved segments, including thin-file and new-to-credit consumers. By leveraging richer data and advanced analytical techniques, ML models help make more accurate and inclusive assessments.
According to the research, 79% of ML adopters in India agree that the technology allows them to responsibly serve new customer segments that traditional scorecards often exclude. At the same time, 71% of respondents report that ML improves profitability by enhancing risk prediction and reducing bad debt. This dual impact, expanding access while strengthening portfolio quality, positions ML as a strategic asset for lenders seeking sustainable, long-term growth in a competitive and fast-evolving market.
Automation, efficiency and cost savings are top ML benefits.
Close to 68% of ML users cite improved risk prediction accuracy and operational efficiency as key benefits. These capabilities enable lenders to confidently increase automation, with 71% agreeing that ML allows them to automate more credit decisions, reducing manual workloads and speeding up time-to-decision.
Looking ahead, 78% of respondents believe that in five years’ time, most credit decisions will be fully automated.
Generative AI is emerging as a powerful productivity tool in credit risk.
Generative AI (GenAI) is emerging as a powerful productivity tool, particularly in traditionally time-consuming areas such as model documentation, reporting and business intelligence. 84% of respondents believe that GenAI can significantly reduce the time and effort required to develop and deploy new credit risk decisioning models.
More than two-thirds (70%) agree that GenAI’s biggest advantage lies in streamlining regulatory documentation, enabling faster validation cycles and improving collaboration between risk, analytics and compliance teams.
Organisational resistance to ML adoption persists.
Despite the benefits, many organisations remain cautious. The report reveals that cost, market uncertainty and lack of internal expertise remain significant barriers to ML adoption. Two-thirds (65%) of non-adopters believe the cost of implementation outweighs the perceived benefits, while 44% admit they do not fully understand the value ML can bring.
Concerns around explainability and compliance also persist, with 54% of non-adopters worried about model transparency and 55% fearing regulatory misalignment. These challenges are compounded by legacy IT and data infrastructure, which 39% say is not equipped to support ML deployment.
Commenting on the insights, Manish Jain, Country Managing Director of Experian in India, said “India’s lending ecosystem is undergoing a fundamental transformation, and machine learning is at the heart of this shift.
Lenders today need to balance growth with resilience. ML enables them to sharpen risk prediction, approve the right customers faster, and extend credit to millions who were previously excluded from the formal financial system. ML is not just improving acceptance rates and reducing bad debt; it is helping build more transparent, efficient, and inclusive credit journeys.”
“As India continues its digital credit expansion, institutions that invest early in ML and GenAI will be positioned to compete, comply, and innovate. At Experian, we see ML as a critical enabler that will shape the next decade of lending in India,” he added.
“Machine Learning is unlocking access to financial services for millions who have historically been excluded from the financial system. By leveraging alternative data and more advanced risk models, ML enables lenders to make fairer, more accurate decisions, especially for consumers with limited financial histories. This technology is becoming central to building more inclusive and sustainable financial systems,” says Mariana Pinheiro, CEO, Experian EMEA & APAC.
To learn more, you can download the full report here: Link
Methodology
Experian’s report is based on a survey of 1,195 senior decision makers responsible for developing and implementing AI/ML in credit risk in Financial Services and Telcos across eleven countries: India, Australia, Denmark, Germany, Italy, Malaysia, New Zealand, Norway, Singapore, South Africa and Spain. The research was conducted by Forrester Consulting in July 2025 to understand the benefits that ML is providing in credit risk and why some organisations are yet to adopt it.
About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments.
We invest in talented people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 25,100 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
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