Tokyo, Japan – September 16, 2025 – adjoe will showcase Playtime, its user-first, rewarded user acquisition and monetization channel, at TOKYO GAME SHOW 2025. Already trusted by leading apps in the U.S. and Europe, Playtime places opt-in, time- and milestone-rewarded game placements inside popular non-gaming apps; delivering incremental reach, prolonged retention and high-intent users without interrupting user experience.
In Japan, Playtime has already delivered strong results. Mobile hit Legend of Mushroom exceeded its D7 ROAS target by 132%, becoming one of the top-grossing games in the market with over USD 100 million in cumulative revenue within just four months of launch. Similarly, adjoe’s partnership with Green Action Ponta, a leading Japanese loyalty program, demonstrated how Playtime can deepen engagement beyond gaming. Through Playtime’s integration, games acquire new users from Ponta’s audience inside the Ponta app. Ponta, in turn, offers a richer app experience with time-rewarded play, letting members earn Ponta loyalty points; the same model Playtime brings to all publisher integrations.
Across Asia, Playtime is integrated directly into a wide network of non-gaming apps (loyalty, utilities, lifestyle). Because these placements sit at the SDK level, access to their audiences is exclusive to adjoe and doesn’t circulate on open exchanges. Users opt in to play and earn time- and milestone-based rewards, so installs come from people already motivated to spend longer time in-game; yielding higher intent, stronger retention, and steadier ROAS. For UA teams, this is incremental reach into audiences they aren’t hitting via stores or standard ad networks.
Japan remains one of the most lucrative and distinctive mobile gaming markets worldwide. Although the country accounts for only 2.2% of the global player base, it generates nearly 9.1% of global mobile gaming spend. Japanese users are highly engaged and sophisticated when it comes to monetization. Recent surveys show that players increasingly prefer shorter gaming sessions of under 30 minutes, often combined with frequent microtransactions. While gacha mechanics continue to be popular, there is a growing shift toward transparent, value-driven reward systems where time and attention translate into meaningful in-game benefits.
“At adjoe, we believe the future of UA lies in enriching gameplay experiences rather than interrupting them,” said Daisuke Hattori, Japan Country Manager. “Our success with Legend of Mushroom and Ponta demonstrates that when monetization respects the player, both engagement and revenue can thrive.”
Discover Playtime at Tokyo Game Show 2025, September 25-28, Hall 10 Booth W39.
About adjoe
adjoe GmbH
An der Alster 42
20099 Hamburg
Artem Saldaev
pr@adjoe.io
adjoe is a leading mobile advertising platform committed to challenging the industry status quo. The company’s market-changing technologies and engaging ad formats, from unique in-app monetization solutions to its own marketplace, help app developers and publishers unlock new ways to exceed their user acquisition and revenue goals. Founded in 2018 with headquarters in Hamburg, adjoe has expanded into the U.S., Europe, LATAM, and APAC, engaging 700 million mobile users annually and partnering with over 500 gaming studios and 1,000+ games globally. Find out more at https://adjoe.io.
This release was published on openPR.
