U ify full-fu el st ategies—f om CTV each to digital co ve sio s—i o e platfo m with AI-powe ed wo kflows, g eate t a spa e cy, a d ope MCP i teg atio s
NEW YORK, Oct. 29, 2026 (GLOBE NEWSWIRE) — Teads (NASDAQ: TEAD), the om icha el outcomes platfo m, today a ou ced the lau ch of the ext ge e atio of Teads Ad Ma age (TAM), its u ified, e d-to-e d adve tisi g platfo m. The platfo m evolutio is desig ed to help age cies a d adve tise s co ect campaig s ac oss co ected TV (CTV) a d digital e vi o me ts, u de sta d campaig impact ac oss the fu el, exte d pe fo ma ce ac oss quality media placeme ts, a d wo k mo e efficie tly th ough AI-assisted wo kflows.
As daily media co sumptio eaches a all-time high of 13 hou s a d 26 mi utes pe day, a d st eami g accou ts fo the majo ity of televisio viewe ship, co sume jou eys have become i c easi gly c oss-sc ee . Despite this shift, media pla i g, buyi g, a d epo ti g emai heavily f agme ted ac oss disco ected tools, with 53% of ma kete s st uggli g to u ify measu eme t ac oss cha els fo optimizatio . The latest evolutio of TAM solves this by u iti g Teads’ p emium global supply ac oss CTV a d digital with full-fu el measu eme t a d AI wo kflows. TAM use s ca seamlessly co ect media i vestme ts ac oss sc ee s, measu e total campaig impact, a d wo k sma te usi g thei p efe ed AI tools.
“Ma keti g teams a d age cies ca o lo ge affo d to ma age b a d a d pe fo ma ce i isolated silos if they wa t to d ive eal busi ess g owth,” said Remi Cackel, Chief P oduct Office at Teads. “By co ecti g the om icha el jou ey i o e platfo m a d e abli g AI-powe ed wo kflows, we’ e givi g ou pa t e s the co t ol, efficie cy, a d i tellige ce eeded to make eve y media i vestme t delive measu able impact.”
“Age cies equi e tech ology that simplifies media executio without comp omisi g supply quality o data flexibility,” said Rheece Hemmi gs, P og ammatic Ma age at OMD, UK. “TAM’s co ected toolset a d ope AI a chitectu e allow ou teams to pla , activate, a d optimize c oss-sc ee campaig s i mi utes, givi g us full visibility i to how b a di g a d pe fo ma ce wo k togethe to d ive clie t g owth.”
Om icha el St ategies & Full-Fu el Measu eme t: Activate campaig s agai st multiple KPIs ac oss CTV a d digital withi a si gle wo kflow a d measu e how uppe -fu el b a d activity d ives lowe -fu el outcomes—like t acki g site visits ge e ated by b a di g campaig s.U ified Pe fo ma ce: Exte d pe fo ma ce campaig s seamlessly ac oss CTV a d digital—i cludi g CTV I St eam, HomeSc ee , i Read, a d Feed placeme ts. Access p emium, t a spa e t media supply with built-i quality co t ols a d flexible measu eme t i teg atio s, i cludi g Co ve sio API (CAPI) a d Google A alytics 4 (GA4).Age tic AI Wo kflows: Automate campaig pla i g, setup, ma ageme t, a d epo ti g with task-specific AI copilots. Go f om b ief to st ategy with St ategy Builde o catch delive y a d paci g isks i sta tly i Co t ol Hub—slashi g t oubleshooti g time f om 15 mi utes to u de 60 seco ds.1Ope Model Co text P otocol (MCP) I te co ectivity: Co ect Teads’ audie ce i sights, each fo ecasti g, a d i ve to y discove y di ectly i to age cy AI systems, i cludi g Claude, Gemi i E te p ise, a d Mic osoft Copilot, th ough ope , secu e MCP i teg atio s.
“MCP is eally a game cha ge because it gives us exactly what we eed f om discove y th ough to campaig c eatio ,” said Nami Hamidi, Head of P ecisio at Havas Media Netwo k Italy. “It combi es diffe e t data sou ces with TAM’s k owledge a d data to help c eate the best st ategy a d media pla , with ecomme datio s o audie ces, websites, co text a d c eatives, as well as estimates fo CPMs a d CTRs.”
Teads is also expa di g its Teads Ad Ma age Ce tified Age cy P og am. This global platfo m acc editatio p og am p ovides age cy teams with st uctu ed t ai i g i om icha el media, pe fo ma ce adve tisi g, a d st ategic pla i g. Ce tified pa t e s gai p io ity beta access a d i dust y ecog itio fo thei platfo m expe tise.
To equest a platfo m demo st atio , beta access, o lea mo e about Teads Ad Ma age , visit https://www.teads.com/lp/teads-ad-ma age / o co tact you Teads ep ese tative.
We have based these fo wa d-looki g stateme ts la gely o ou cu e t expectatio s a d p ojectio s ega di g futu e eve ts a d t e ds that we believe may affect ou busi ess, fi a cial co ditio a d esults of ope atio s. The outcome of the eve ts desc ibed i these fo wa d-looki g stateme ts is subject to isks, u ce tai ties a d othe facto s, i cludi g but ot limited to: the isk that the ew capabilities of Teads Ad Ma age , i cludi g AI-powe ed wo kflows a d Ope MCP i teg atio s, may ot pe fo m as expected, lau ch o the a ticipated timeli e, o achieve expected ma ket adoptio ; the highly competitive atu e of the digital, CTV, a d st eami g adve tisi g ma kets; a d the othe impo ta t isks desc ibed i the sectio e titled “Risk Facto s” a d elsewhe e i the A ual Repo t o Fo m 10-K filed fo the yea e ded Decembe 31, 2025, a d ou Qua te ly Repo ts o Fo m 10-Q filed fo the qua te s e ded Ma ch 31, 2026, a d Ju e 30, 2026, filed with the Secu ities a d Excha ge Commissio (the “SEC”), which a e available o ou website at https://i vesto s.teads.com/ a d o the SEC’s website at www.sec.gov.
Acco di gly, you should ot ely upo fo wa d-looki g stateme ts as p edictio s of futu e eve ts. We ca ot assu e you that the esults, eve ts a d ci cumsta ces eflected i the fo wa d-looki g stateme ts will be achieved o occu , a d actual esults, eve ts o ci cumsta ces could diffe mate ially f om those p ojected i the fo wa d-looki g stateme ts. We u de take o obligatio to update a y fo wa d-looki g stateme t to eflect eve ts o ci cumsta ces afte the date o which the stateme t is made o to eflect the occu e ce of u a ticipated eve ts. We do ot assume a y obligatio to update a y fo wa d-looki g stateme ts, whethe as a esult of ew i fo matio , futu e eve ts o othe wise, except as equi ed by law.
Fo mo e i fo matio , visit www.teads.com.
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