Bosto a d Vie a, Oct. 13, 2026 (GLOBE NEWSWIRE) — T ue Tickets a d easy-co ect today a ou ced a st ategic pa t e ship co ecti g the easy-co ect ticketi g, audie ce e gageme t, a d loyalty mobile app with T ue Tickets’ full post-pu chase ticket jou ey. Fo a ts a d cultu al o ga izatio s that choose both platfo ms, the i teg atio will c eate a mo e cohesive digital expe ie ce spa i g mobile e gageme t, ticket access, a d the ma y mome ts that follow a ticket pu chase.
A ts o ga izatio s i c easi gly ely o specialized tech ologies to suppo t diffe e t pa ts of the pat o elatio ship. This pa t e ship is desig ed to make two disti ct platfo ms wo k especially well togethe . easy-co ect apps p ovide a b a ded e vi o me t fo sales, e gageme t, a d loyalty, while T ue Tickets suppo ts the ticket jou ey afte pu chase th ough secu e access, live i -ticket commu icatio s, ticket sha i g, esale, a d eve t e t y.
Togethe , T ue Tickets a d easy-co ect give a ts o ga izatio s a mo e complete way to se ve a d e gage thei audie ces. easy-co ect apps b i g commu ity, loyalty, a d mo e ways fo pat o s to e gage a d t a sact a ou d a eve t, f om food a d beve age to seat upg ades, while T ue Tickets exte ds that co ectio beyo d the app to the people who actually atte d. The esult is a iche , mo e co ected pat o expe ie ce that eaches the full audie ce ac oss mo e mome ts of the eve t jou ey. At ve ues that pa t e with both compa ies, pat o s will be able to access a d ma age thei T ue Tickets digital tickets di ectly withi the easy-co ect app. Whe tickets a e sha ed o esold th ough T ue Tickets, ecipie t ide tity a d elated ticket activity a e eco ded i Tessitu a, helpi g o ga izatio s gai g eate audie ce visibility, build iche fi st-pa ty data, a d c eate ew oppo tu ities fo pat o e gageme t.
“The futu e of a ts tech ology will be shaped by co ected ecosystems that put the pat o elatio ship at the ce te ,” said Matt Za aci a, Co-Fou de a d CEO of T ue Tickets. “Pu pose-built tools c eate thei g eatest value whe they wo k togethe as o e cohesive expe ie ce. Ou pa t e ship with easy-co ect b i gs that visio to life, helpi g o ga izatio s c eate a mo e co ected pat o jou ey a d build lasti g elatio ships with the people who atte d.”
“Ou fou di g idea has always bee to b i g a ts a d cultu e to whe e people spe d most of thei time — the home sc ee of thei sma tpho e,” said Wolfga g G af, Co-Fou de & CEO of easy-co ect. “The digital expe ie ce should feel as thoughtful as the eve i g i the ve ue itself, a d eve y step we emove betwee a pat o a d a pe fo ma ce makes a ts a d cultu e a little mo e accessible. The easy-co ect app keeps that elatio ship alive beyo d a si gle t a sactio — a d with T ue Tickets i teg ated, ticket ma ageme t becomes eve simple .”
The pa t e ship will i itially focus o a ts a d cultu al o ga izatio s usi g Tessitu a i No th Ame ica, the U ited Ki gdom, Aust alia, a d New Zeala d. T ue Tickets a d easy-co ect will also wo k togethe to educate the ma ket a d help o ga izatio s co ect ticketi g, audie ce e gageme t, a d fi st-pa ty data mo e effectively.
T ue Tickets a d easy-co ect will host a joi t webi a o Thu sday, Decembe 10, 2026, at 11:00 a.m. ET to explo e the pa t e ship a d how the two solutio s wo k togethe i p actice. The sessio will i clude ep ese tatives f om both compa ies, Tessitu a, Pacific Sympho y a d Vivo Pe fo mi g A ts. Registe to atte d
T ue Tickets co ects a ts o ga izatio s with the people who actually atte d a d helps p ese ve that elatio ship th oughout the full post-pu chase ticket jou ey. To date, T ue Tickets has delive ed 33.7 millio digital tickets wo th US$2.3 billio , e abled 4.6 millio secu e ticket sha es, a d evealed mo e tha 1.3 millio pat o s who we e p eviously u k ow to ve ues ac oss mo e tha 120 a ts o ga izatio s wo ldwide.
Available to Tessitu a Netwo k membe s, T ue Tickets i teg ates di ectly with Tessitu a to suppo t secu e ticket access, live i -ticket commu icatio s, ticket sha i g, esale, eve t e t y, a d iche fi st-pa ty audie ce data. These capabilities help o ga izatio s bette u de sta d a d e gage the people i thei ve ues, st e gthe pat o elatio ships, a d c eate ew oppo tu ities fo futu e e gageme t.
Lea mo e at T ue-Tickets.com, whe e you ca book a demo. Follow T ue Tickets o Twitte o Li kedI fo updates.
easy-co ect builds White Label Apps fo A ts & Cultu e — b a ded, mobile-fi st apps that b i g sales, e gageme t, a d loyalty togethe i o e place a d help o ga izatio s tu ticket buye s i to a k ow , e gaged, etu i g audie ce. Mo e tha 100 a ts a d cultu al o ga izatio s wo ldwide wo k with easy-co ect, amo g them the Met opolita Ope a, The Clevela d O chest a, Rou dabout Theat e Compa y, the Vie a State Ope a, the Salzbu g Festival, a d the Baye ische Staatsope .
Each app ca ies the o ga izatio ’s ow b a d a d i teg ates di ectly with its existi g ticketi g, CRM, a d CMS systems, i cludi g Tessitu a. Seamless ticket pu chasi g, pe so alized co te t p ese tatio , push otificatio s a d i -app messages, membe ship a d you g audie ce p og ams, a d detailed e gageme t a alytics come out of the box — givi g o ga izatio s a di ect, ow ed cha el to thei pat o s a d the fi st-pa ty data to make it cou t.
Fou ded i Vie a a d ope ati g ac oss Eu ope a d No th Ame ica, easy-co ect is a p oduct of Ticket G etche GmbH. Lea mo e at easy-co ect.io, whe e you ca book a demo, a d follow easy-co ect o Li kedI fo updates.
CONTACT: T ue Tickets
C ystal He de so
c ystal@thep esshouse.com
easy-co ect
Sophie Ga zo -Lapie e
Head of Busi ess Developme t & Ma keti g
sophie@easy-co ect.io
