“AI has t a sfo med text, images, video, a d code, but 3D has histo ically emai ed locked behi d slow, expe sive, a d highly specialized tools,” said Ra a Ha ocka, Fou de a d CEO of Th ixel. Buildi g p oductio – eady 3D co te t still dema ds deep tech ical expe tise, which puts it out of each fo ma y develope s a d slows dow eve la ge studios. Th ixel’s pa t-awa e ge e ative a chitectu e p oduces st uctu ed 3D assets with i dividually amed, ide tifiable compo e ts built fo AI-d ive pipeli es. A ca ge e ated with Th ixel a ives with its wheels, doo s, a d chassis as sepa ate amed pa ts that ca be a imated o swapped. C eato s ca ma ipulate i dividual pa ts di ectly with code, assemble complex assets f om compo e ts, a d b i g them i to existi g 3D wo kflows. The platfo m combi es visio la guage models, age tic pipeli es, ge e ative diffusio , a d optimizatio tech iques, each mapped to a disc ete step i the 3D modeli g pipeli e, so c eato s ca use the full wo kflow o apply specific steps to efi e a model.
Watch the demo: a complete game built with Claude a d Th ixel, with Th ixel ge e ati g the 3D assets a d Claude assembli g it i U ity.
Th ixel g ew out of yea s of esea ch at the i te sectio of AI a d compute g aphics led by Fou de a d CEO Ra a Ha ocka, Assista t P ofesso of Compute Scie ce at the U ive sity of Chicago. He esea ch laid key fou datio s fo 3D AI, a cho ed by MeshCNN, a pio ee i g f amewo k fo deep lea i g o meshes, a d Text2Mesh, a ea ly milesto e i text-d ive 3D ma ipulatio . She is joi ed at Th ixel by a fou di g e gi ee i g team of lo gtime esea ch collabo ato s who have published exte sively ac oss p emie compute g aphics a d compute visio ve ues. The team pai s that tech ical depth with close collabo atio with use s, wo ki g di ectly with develope s, studios, a d e te p ises to u de sta d thei wo kflows a d co ti uously imp ove the platfo m.
“We’ e buildi g a 3D c eatio e gi e to powe the age tic wo ld,” said Ha ocka. “Th ixel c eates assets that a e st uctu ed, so a LLM ca a imate them, add logic, a d d op them i to a sce e.”
See Th ixel i actio : Ra a Ha ocka’s demo of Claude buildi g a fully playable game with the Th ixel MCP.
Alo gside the platfo m, Th ixel is i t oduci g Build Wo ld, a age tic wo kflow that tu s ideas i to i te active 3D expe ie ces. I stead of placi g assets by ha d, c eato s wo k alo gside a AI codi g age t that uses Th ixel to ge e ate the eeded 3D co te t while w iti g the u de lyi g logic a d code. Build Wo ld suppo ts buildi g playable expe ie ces i Roblox, Th ee.js, U ity, a d U eal E gi e.
Th ixel is actively e gagi g with pa t e s ac oss game developme t, i te active media, obotics, a d simulatio .
“Th ixel is the fi st AI 3D platfo m I’ve used that lets me c aft a esult ite atively a d use the assets p og ammatically. It’s a atu al exte sio of ou existi g wo kflow.”
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Th ixel has aised $3 millio i i ceptio fu di g f om Sie a Ve tu es, MFV Pa t e s, Ha pe Cou t Ve tu es, a d Z5 Capital, with pa ticipatio f om i dust y leade s i cludi g AI a d compute g aphics esea che Jo Ba o a d fo me EA executive Matt Bilbey.
Th ixel is a AI- ative 3D c eatio platfo m delive i g i tellige t, pa t-based 3D ge e atio , editi g, a d co t ol fo eal-time applicatio s. Fou ded by U ive sity of Chicago p ofesso Ra a Ha ocka, Th ixel e ables develope s a d e te p ise teams to scale 3D asset ge e atio th ough di ect co t ol a d AI-d ive automatio . Its a chitectu e seamlessly co ects with p ofessio al pipeli es a d majo e gi es i cludi g U eal E gi e, U ity, Th ee.js, a d Roblox. Lea mo e at th ixel.com.
Lau e GillMAG PR
