SAN FRANCISCO, July 14, 2026 (GLOBE NEWSWIRE) — C esce do, the o ly AI- ative custome expe ie ce solutio built to u CX as o e u ified system, today a ou ced the appoi tme t of A dy Lee as Chief Executive Office . Lee, who is a co-fou de of C esce do a d has se ved as Chai ma of the compa y, will lead it th ough its ext phase as C esce do scales its CX platfo m, expa ds e te p ise adoptio a d adva ces its AI- ative a chitectu e fo compa ies looki g to move beyo d f agme ted legacy CX systems that limit what AI ca do. Matt P ice, C esce do’s co-fou de a d fou di g CEO, will t a sitio to the ole of St ategic Adviso to the Boa d, whe e he will suppo t the leade ship t a sitio a d co ti ue advisi g the compa y o its lo g-te m st ategy.
This appoi tme t comes at a defi i g mome t fo the CX ma ket. E te p ises a e apidly adopti g AI, but ma y emai co st ai ed by legacy CX systems u equipped fo auto omous, age tic ope atio s. C esce do add esses that challe ge with a AI- ative CX a chitectu e desig ed to eplace f agme ted CX a chitectu es, ot just laye AI o to them.
“AI is ot just a othe featu e to be laye ed o to t aditio al softwa e,” said A dy Lee, CEO of C esce do. “The compa ies that will get the most value f om AI a e the o es that adically ethi k the fou datio of thei custome expe ie ce ope atio s. Legacy CX stacks a e f agme ted a d difficult to adapt. C esce do is buildi g fo a futu e whe e AI- ative systems ca u de sta d i te t, coo di ate wo k ac oss cha els, a d co ti uously imp ove with eve y i te actio .”
Lee b i gs decades of expe ie ce leadi g e te p ise custome ope atio s at scale. He spe t ea ly 23 yea s as CEO of Alo ica a d ow se ves as Executive Chai ma , givi g him fi stha d i sight i to the ope atio al challe ges faci g today’s la gest custome expe ie ce o ga izatio s.
C esce do e te s this ext phase with mea i gful custome p oof behi d its model. The compa y powe s mo e tha 500 AI deployme ts wo ldwide, with custome s i cludi g Lovepop, Headspace, SQUIRE, Nothi g Bu dt Cakes a d G i d . Results show the model is al eady wo ki g i p oductio : SQUIRE ea ly doubled suppo t volume to mo e tha 17,000 co ve satio s i six mo ths with o i c ease i case backlogs a d a 15% yea -ove -yea i c ease i CSAT. That t actio u de sco es why C esce do’s ext chapte is focused o scali g the app oach fo mo e e te p ise o ga izatio s u de Lee’s leade ship.
Si ce co-fou di g C esce do i Ja ua y 2024 alo gside A a d Cha d aseka a , Matt P ice a d Slava Zhakov, Lee has helped shape the compa y’s st ategy as it moves towa d a full-stack, AI- ative app oach to custome expe ie ce. As CEO, he will focus o b i gi g that platfo m to mo e e te p ise o ga izatio s a d helpi g CX leade s solve the fou datio al i f ast uctu e issues that legacy systems have left u esolved.
“The futu e of custome expe ie ce wo ‘t be built th ough i c eme tal upg ades to legacy platfo ms,” Lee co ti ued. “O ga izatio s eed a fu dame tally diffe e t ope ati g model. C esce do has built that fou datio , a d ou focus ow is helpi g mo e e te p ises make the t a sitio with co fide ce.”
C esce do’s platfo m combi es AI- ative automatio with the ope atio al depth equi ed to suppo t mode custome expe ie ce teams. The compa y is focused o helpi g o ga izatio s educe complexity ac oss f agme ted CX e vi o me ts, imp ove the speed a d quality of custome i te actio s, a d c eate mo e adaptive systems that lea f om eve y e gageme t.
“F om the begi i g, C esce do has ep ese ted the ki d of applied AI t a sfo matio Ge e al Catalyst believes will eshape la ge, complex ma kets,” said Hema t Ta eja, CEO of Ge e al Catalyst. “Custome expe ie ce is o e of the clea est examples of a system eady to be ebuilt fo a AI- ative futu e. A dy’s expe ie ce scali g custome ope atio s fo e te p ise o ga izatio s makes him the ight leade fo this ext phase as C esce do moves f om p ovi g the model to expa di g its impact.”
C esce do e te s this ext phase with a st o g platfo m a d custome mome tum. Its platfo m is MCP- ative, LLM-i depe de t, a d desig ed fo e te p ise-g ade secu ity, esilie ce, a d scale. The compa y has also eceived g owi g ecog itio ac oss the AI a d CX ma kets, i cludi g a Newsweek AI Impact Awa d i AI Custome Se vice, CMSWi e’s GOLD Impact Awa d fo Excelle ce i CCaaS a d Custome Se vice, the 2026 AI-Based Custome Solutio of the Yea f om the AI B eakth ough Awa ds, a spot o TechRou d’s 2026 AI45 list, a d the Best of E te p ise Co ect Awa d.









 