Topsort Launches In-Store Ads, a Self-Service Ad Format to Scale Retail Media Beyond the Digital Shelf

New capability enables marketplaces and advertisers to launch and manage in-store digital screen campaigns through the same self-service infrastructure as onsite media

PALO ALTO, CA / ACCESS Newswire / April 29, 2026 / Topsort, an AI-native, auction-based retail media infrastructure company powering marketplaces and retailers worldwide, today announced the launch of In-Store Ads, a self-service ad format designed to bring physical retail inventory into the same workflow as onsite retail media.

As retail media expands beyond digital environments, in-store screens represent a high-intent but underutilized surface. Most in-store programs today rely on manual coordination, fragmented tools, and offline approvals, creating operational bottlenecks that slow campaign execution and limit revenue potential.

“Retail media teams are under pressure to scale new surfaces without increasing operational complexity,” said Regina Ye, CEO of Topsort. “In-store has always been valuable, but difficult to operationalize. By bringing it into the same self-service infrastructure, we’re making it easier to activate, manage, and scale.”

In-Store Ads standardizes this process within Topsort’s existing infrastructure, enabling marketplaces and advertisers to launch, manage, and measure in-store campaigns without introducing new systems.

Faster Campaign Launch With Self-Service In-Store Ads

In-Store Ads enables vendors and marketplaces to launch and manage in-store campaigns through the same self-service workflow used for onsite media.

By bringing campaign setup, creative handling, and reporting into a single system, the format removes the manual coordination and fragmented tools that have traditionally slowed in-store execution.

Through this approach, retail media teams can:

• Launch campaigns faster
  Reduce reliance on manual workflows and back-and-forth coordination

• Increase advertiser participation
  Enable vendors to activate in-store campaigns directly from the same dashboard they already use

• Improve inventory transparency
  Provide clearer visibility into available screen capacity and delivery

• Maintain control while scaling
  Allow marketplaces to review and approve campaigns without becoming the operational bottleneck

• Unify campaign management
  Run onsite and in-store campaigns within the same infrastructure, including budgeting and reporting

Extending Retail Media Into Physical Stores

In-Store Ads allows marketplaces to operationalize in-store inventory as part of their broader retail media program, without introducing new systems or workflows.

The challenge with in-store was never demand – it was execution. In-Store Ads addresses that gap.

In-Store Ads is now available for Topsort customers. Marketplaces using supported in-store media providers can typically go live within hours, while new integrations can be completed within one to two weeks.

For more information or to request a demo, visit http://www.topsort.com.

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About Topsort
Topsort is a Silicon Valley based AI-native commerce infrastructure company that specializes in retail media, working with 100+ retailers in 40+ countries worldwide, including Coles, DoorDash, Woolworths, and Falabella.

Media Contact

Holly Zeng
Marketing, Communications and Public Relations
[email protected]

SOURCE: Topsort