Beneath the surface of Stockholm’s vast public transport network; buses, metros, commuter trains, and ferries carrying millions every day, lay a quiet struggle: finding the right people to help test new ideas. Stockholms Länstrafik (SL), responsible for one of Europe’s most complex transit systems, faced a challenge that risked slowing progress. While their plans to improve sustainability, accessibility, and safety were bold, the recruitment of suitable testers was slow and complicated.
That’s where inamo (formerly FeedbackFrog) stepped in. This Sweden-born digital platform transformed the recruitment process by leveraging a diverse and engaged network along with smart matching tools. They ensured SL’s user tests were staffed with reliable, tech-savvy, and engaged participants. With an impressive 98% on-time show-up rate, every session ran smoothly.
With inamo managing recruitment from start to finish, SL’s team could focus on analyzing insights and driving change. The results speak for themselves: twelve successful projects and 61 quality participants in 2025 alone. “With almost 98% on-time show-up rate, inamo knew how to use Teams, and gave solid feedback. It couldn’t have gone smoother,” says Gro Dahlbom, SL’s Design Lead.
Stockholm’s public transport is key to the city’s economy and sustainability ambitions. By overcoming recruitment challenges, SL can accelerate innovation, making travel safer, greener, and more accessible for all. This partnership shows how cities can remove hidden hurdles and keep public services evolving with their communities. As Stockholm grows, its transport network needs to keep pace. With inamo’s support, SL is ready to meet the future head-on.
inamo.ai combines the power of AI with a human touch to revolutionize user testing. Their platform smartly matches participants who truly fit the test criteria, ensuring meaningful and reliable feedback. By blending technology with real human engagement, inamo.ai enhances the quality and efficiency of user research. This approach helps companies understand their users better and accelerate innovation. inamo.ai’s commitment to both data and empathy sets a new standard in user testing.
Ready to achieve similar results in your user testing? Visit https://inamo.ai/ to learn how we can help you recruit the right participants and maintain near-perfect attendance rates.
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Phone number: 08-52027555
ABOUT
Founded in 2017, Inamo began as a recruitment-focused company, helping organizations connect with the right people for user testing and research. Over time, they recognized a growing need-not just for efficient recruitment, but for smarter tools that could unlock deeper insights.
What started as a way to manage and streamline test participants has since evolved into a full-service platform for qualitative research. Today, Inamo, is shifting further into technology and AI, delivering intelligent insights that empower faster, sharper decision-making with a human touch.
This release was published on openPR.
