According to a new study by DataHorizzon Research, the “Smart Personal Safety and Security Device Market” is projected to grow at a CAGR of 9.7% from 2025 to 2033, driven by rising personal safety concerns, rapid adoption of wearable technologies, and increasing integration of AI-based threat detection features. The demand surge is further supported by smart city initiatives, growing incidents of harassment and theft, and the growing penetration of IoT-enabled consumer technology. As law enforcement agencies, emergency responders, and enterprises continue to invest in proactive safety systems, manufacturers are accelerating innovation in compact, connected, and intelligent security solutions. Advancements in battery technology, real-time communication, GPS tracking, and biometric authentication are reinforcing the importance of smart personal safety devices across diverse demographics such as students, elderly citizens, night-shift workers, travelers, and women. With global consumer lifestyles shifting toward preventive safety, manufacturers are focusing on convenience-driven form factors, subscription-based emergency response services, and improved interoperability with smartphones and wearables.
Market Size & Insights
The global smart personal safety and security device market was valued at approximately USD 16.8 billion in 2024 and is anticipated to reach USD 38.6 billion by 2033, exhibiting a compound annual growth rate (CAGR) of 9.7% from 2025 to 2033.
The global smart personal safety and security device market has witnessed significant traction over the past few years as digital transformation reshapes consumer security preferences. Increasing adoption of smartwatches, personal emergency alarms, body sensors, and panic alert wearables has contributed to a notable rise in market revenue. Growing awareness regarding personal safety in urban environments, coupled with government safety campaigns, has resulted in heightened consumer willingness to invest in technological safeguards. Market growth is also being reinforced by subscription-driven emergency assistance platforms, allowing real-time communication with authorities and guardians during critical situations.
Furthermore, device manufacturers are integrating machine learning algorithms to monitor suspicious physiological patterns, repetitive harassment zones, and behavioral anomalies, enhancing predictive threat detection. In addition, industries such as hospitality, corporate security, logistics, and healthcare are adopting smart safety devices to protect employees and assets. With the rise of connected ecosystems, smart safety devices are increasingly integrated into home security systems, public surveillance networks, and vehicle telematics. As consumer expectations evolve, the market is witnessing stronger demand for lightweight, discreet devices supporting voice commands, SOS alerts, and fall detection. Continuous innovation, coupled with multi-layered cybersecurity frameworks, is expected to sustain robust market expansion through 2033.
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Important Points
• Increasing number of personal crime incidents and harassment cases worldwide.
• Growing integration of AI-enabled analytics into wearable safety devices.
• Strong adoption across urban regions influenced by population density.
• Rising demand from women safety initiatives and elderly care programs.
• Emergence of subscription-based emergency response business models.
• Improved battery life and miniaturization enhancing device usability.
Key Factors Driving Future Growth of the Smart Personal Safety & Security Device Market
• Increasing global investments in smart city infrastructure.
• Rapid growth of IoT, edge computing, and cloud-based emergency networks.
• Government initiatives promoting public safety and rapid alert systems.
• Expanding e-commerce channels offering easy access to personal security products.
• Growing corporate emphasis on employee safety in transport and remote work.
• Advancements in biometrics and geofencing for secure access protection.
Top 10 Market Companies
• Apple Inc.
• Samsung Electronics
• Fitbit (Google LLC)
• Garmin Ltd.
• Safelet
• Revolar
• Kwema Inc.
• BASU Emergency Systems
• ADT Inc.
• Hive Safety Solutions
Market Segments
By Product Type
o smart Wearable devices
o personal safety Alarms
o smart Jewelry
o safety and Tracking Apps
o Others
By Connectivity
o Bluetooth
o Wi-Fi
o Cellular Networks
o Others
By End-User
o Women
o Children
o Elderly
o Others
By Distribution Channel
o Online
o Offline Retail
o Specialty Stores
o Others
By Region
o North America
o Europe
o Asia Pacific
o Latin America
o Middle East & Africa
Recent Developments
• Launch of AI-powered emergency alert wearables designed for solo travelers.
• Integration of fall detection systems into personal GPS trackers.
• Collaborations between safety device manufacturers and telecom operators.
• Development of voice-activated SOS modules in consumer smartwatches.
• Introduction of subscription-based panic response platforms for enterprises.
• Increased investment in biometric lock smartwallet and bag security devices.
Regional Insights
North America currently dominates the smart personal safety and security device market, supported by strong consumer purchasing power, advanced wearable ecosystems, and safety-focused digital services. Europe follows with increased adoption of emergency response platforms and stringent safety regulations. The Asia-Pacific region is expected to record the fastest growth due to expanding urban populations, rising smartphone penetration, and government-led women and elderly safety initiatives. Countries such as Japan, South Korea, and India are investing heavily in connected security technologies. Meanwhile, Latin America and the Middle East are gradually adopting these devices as awareness and digital literacy improve.
Market Outlook
The smart personal safety and security device market outlook remains highly favorable as global consumers shift toward proactive safeguards supported by technology. Manufacturers are expected to prioritize AI-assisted analytics, real-time geolocation services, and health monitoring capabilities, delivering multi-functional value in compact designs. Continuous improvements in Bluetooth, NFC, and 5G connectivity will enable faster emergency uploads and seamless communication between user, guardian, and service provider networks. Over the next decade, bundling models-combining hardware and subscription emergency services-will generate recurring revenue growth.
In parallel, integration with smart home systems and vehicle infotainment platforms will support a broader security ecosystem, strengthening long-term adoption. Corporates may adopt employee safety mandates, especially for field workers, healthcare staff, and logistics personnel. As regulatory compliance on consumer data security tightens, cybersecurity-embedded wearables will gain traction. Emerging opportunities include AI location risk scoring, community alert platforms, and smart authentication devices for personal belongings. While fragmentation and pricing limitations may influence market behaviors in developing regions, escalating safety concerns will continue to spur demand. Overall, the market is poised to evolve into a comprehensive safety intelligence ecosystem, delivering preventive, reactive, and predictive protection solutions to end-users worldwide.
Contact:
Ajay N
Ph: +1-970-633-3460
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DataHorizzon is a market research and advisory company that assists organizations across the globe in formulating growth strategies for changing business dynamics. Its offerings include consulting services across enterprises and business insights to make actionable decisions. DHR’s comprehensive research methodology for predicting long-term and sustainable trends in the market facilitates complex decisions for organizations.
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