The Cutback team highlights the future of automated video editing tools with the strong debut of Selects at Adobe MAX
LOS ANGELES, CA – November 11, 2025 – At Adobe MAX 2025 Los Angeles, all eyes weren’t just on Adobe’s latest tools or new AI features, but also on Selects [https://cutback.video/selects?utm_source=cutback_blog&utm_medium=post&utm_campaign=general&utm_content], a rising AI editing product created by Cutback (known for their flagship Premiere Pro plugin Premiere Assistant).
At this year’s Adobe MAX 2025 in Los Angeles, Cutback stood out from the crowd of AI video booths by debuting Selects, a standalone AI video editing tool built for creators who work fast and publish faster. While many exhibitors showcased timeline plugins and automation tools (like AutoCut, FireCut, and Brevidy), Selects offered something different: a clean, intuitive desktop app that automates the most tedious part of editing, assembly.
Built for professional video editors, Selects tackles the most time-consuming part of editing: the prep. It auto-syncs multi-cam footage, culls the entire video, dividing it into chapters by topic, boasts user-friendly natural-language search functionality, and outputs a stringout ready for fine-tuning, turning hours of manual cleanup into a one-click process.
“We were energized by the diverse people who stopped by our Selects booth. Everyone we spoke to was wrestling with similar pain points, and it quickly became clear that we could solve them. Showing live demos to hundreds of Adobe MAX attendees gave us invaluable insight. That immediate feedback confirmed our product direction and reminded us just how big this opportunity really is.” – Tom Kim, Co-founder and CEO of Cutback
Attendees ranged from indie podcasters and other creative professionals to enterprise content teams, and many were blown away by how much editing time could be saved.
“Selects isn’t just another tool with AI capabilities,” said a new user after experiencing a demo. “It understands the workflow of real creators, and makes it faster without getting in the way or taking over creative control.”
As Cutback expands its suite of creative tools and AI innovations, including Selects (a desktop app) and Premiere Assistant (a plugin), the company remains focused on building for the modern editor and creative industry: fast, flexible, and flow-driven.
Learn more or try a 7-day free trial of Selects [https://cutback.video/selects?utm_source=cutback_blog&utm_medium=post&utm_campaign=general&utm_content] today!
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