Whitepaper “Turn product into relationships” (� Narravero GmbH)
Companies invest billions in shaping the customer journey. Yet it often breaks off right where it’s most expensive: at the purchase. A new whitepaper from Narravero shows how brands can close this gap: by turning products themselves into touchpoints that foster customer dialogue, loyalty, and revenue growth.
M�nster, August 2025 – In 2024 alone, companies in Germany spent around EUR30.9 billion on digital marketing, aimed at generating an estimated EUR56.7 billion in additional revenue. But despite growing budgets, conversion rates remain stagnant. Many brands succeed in generating attention, yet lose the connection with customers immediately after purchase.
The analysis shows: For many companies, the customer journey ends at the checkout. After that, there is a lack of insight: Is a product actually used? Are there repeat purchases? Do customers recommend it to others? However, this is where the greatest potential lies. Studies show: Existing customers generate 33 percent more sales on average and can be reactivated up to 25 times more cheaply than new customers.
The whitepaper illustrates, using typical consumer decisions, how brands can transform products themselves into communication channels. QR codes or NFC tags on packaging turn a purchase into a digital touchpoint and open up new opportunities:
Higher revenue per customer through add-ons and personalized recommendations (up to +25%)
Fewer returns thanks to more informed buying decisions (-18%)
Increased customer lifetime value through tight integration of CRM, loyalty, and product experience (+22%)
More sales per customer thanks to additional offers and personalized recommendations (up to +25%)
One key to this is the Digital Product Passport (DPP). What begins as a regulatory obligation can be used by brands as a strategic opportunity: Products explain themselves, obtain feedback, provide inspiration and secure data sovereignty for companies.
A key enabler is the Digital Product Passport (DPP). What starts as a regulatory requirement can become a strategic advantage: products explain themselves, gather feedback, provide inspiration, and ensure data ownership for companies.
Invisible information costs trust, and with it, revenue. Brands that shape the customer experience not only through campaigns but directly through the product itself, gain relevance at the moment that matters most.
Narravero Gmbh
Am Mittelhafen 10
48155 M�nster
Germany
Frau Dr.Inga Ellen Kastens
025174788851
ingaellen.kastens@narravero.com
Narravero GmbH is an international pioneer in the field of digital product passports (DPP) and, with its one-stop-shop solution, is one of the few companies on the market that combines regulatory affairs, consulting and the market launch of the DPP.
Narravero’s software-as-a-service platform transforms products into interactive touchpoints directly at the point of product. It maps the entire life cycle: from data collection to material and authenticity verification through to digital communication on the product – connectable, scalable and proven in practice.
In addition to the technology, Narravero offers strategic advice on regulatory classification, process integration and creative use of the product passport as a differentiating brand instrument. The solutions are used by over 200 customers in twelve industries – including cosmetics, furniture, fashion and consumer goods.
The company with over 40 employees was founded in M�nster in 2013 and is led by CEO and founder Thomas L. R�dding, who is involved in the further development of the Digital Product Passport in European standardization committees (DIN, CEN-CENELEC).
More at: https://www.narravero.com/en/whitepaper/turn-products-into-relationships
This release was published on openPR.
