SAN FRANCISCO, Calif., Feb. 19, 2026. Joseph Wu started Mersel AI after a pattern became impossible to ignore. During his previous startup, he spoke with more than 40 e-commerce brands and repeatedly heard the same concern: customer discovery is shifting toward AI search, yet brands have no reliable way to appear in AI generated answers and recommendations. Wu has spent years building human computer interaction systems across voice, AR and VR, and gesture driven interfaces. He saw the visibility problem as an interface gap between AI systems and business websites, and decided to build a practical solution that marketing teams could adopt without rebuilding their web stack.
Today, Mersel AI announced the availability of its fully managed GEO (Generative Engine Optimization) service, designed to help brands improve AI SEO and AI search visibility across major AI platforms. As more buyers ask AI assistants to compare options, shortlist vendors, and recommend products, visibility increasingly depends on whether AI systems can interpret a brand’s information in a structured and credible way. Mersel AI’s managed service is built to strengthen that machine interpretation layer while providing ongoing measurement against competitors.
The service begins by building a machine readable layer on top of a company’s existing website using structured data, schema markup, and semantic signals that influence how large language models select sources to cite. Mersel AI is designed to work with any website platform, and the machine readable layer is added without requiring changes to the customer’s current site code. This approach is intended to improve how AI systems parse brand and product information while minimizing disruption to existing engineering and marketing workflows.
Mersel AI also publishes GEO optimized content on a recurring schedule for business. The team writes and publishes blog posts structured specifically for prompts people ask AI assistants, including category discovery questions, competitor comparisons, and real use case queries. The goal is to make product and category information easier for AI systems to summarize and reference when generating answers. In addition, Mersel AI manages third party brand presence across relevant review platforms and editorial sources, because off site signals can influence how AI systems form recommendations in competitive categories.
To make progress measurable, Mersel AI provides AI visibility tracking across more than eight AI platforms, including ChatGPT, Perplexity, Gemini, and Claude. Reporting includes brand mention rate, prompt level position, share of voice against competitors, and AI referred traffic indicators. This visibility layer is designed to help teams understand where they appear, where they do not, and which prompts and topics to prioritize next.
“AI can communicate fluently with humans, but it still struggles to communicate with business websites,” said Joseph Wu, Founder of Mersel AI. “That is a broken interface. Fixing interfaces is what I love to do, and Mersel is built to make brands readable to AI so they can be understood, cited, and recommended.”
The fully managed GEO service is available immediately. More information is available at https://mersel.ai
Company name: Mersel AI, Inc.
Registered office address: 131 Continental Dr, Suite 305, Newark, New Castle County, Delaware 19713, United States
Press contact: Joseph Wu, Founder
Email: josephwu@mersel.ai
Phone: 8579289780
Website: https://mersel.ai
Mersel AI is an action platform for AI search that helps brands improve visibility in AI generated answers and recommendations through fully managed Generative Engine Optimization (GEO). The company’s service is designed for marketing and growth teams that want a practical operating model for AI SEO without rebuilding their website or changing existing site code. Mersel AI focuses on making brand, product, and category information easier for AI systems to interpret, validate, and cite by adding a machine readable layer using structured data, schema markup, and semantic signals.
Mersel AI’s managed GEO program combines on site optimization, content publishing, off site presence management, and measurement. On site, the company builds a machine readable layer that works across common website platforms. For content, Mersel AI writes and publishes GEO optimized articles on a recurring schedule, structured for prompts users ask AI assistants, including category discovery queries, competitor comparisons, and real use case questions. Off site, Mersel AI supports brand presence across relevant review platforms and editorial sources. Measurement is provided through AI visibility tracking across more than eight AI platforms, including ChatGPT, Perplexity, Gemini, and Claude, with reporting on brand mention rate, prompt level position, share of voice versus competitors, and AI referred traffic indicators.
This release was published on openPR.
