Media Monitoring Tools Market Size
What market dynamics are playing a key role in accelerating the growth of the media monitoring tools market?
The growth of the media monitoring tools market is anticipated to be significantly driven by the increased usage of social media. Social media encompasses a collection of websites and software applications that promote collaboration, interaction, sharing content, and collective contributions. The necessity for media monitoring tools arises in these platforms to monitor audience behaviour, the market, and identify trends, hashtags, keywords, and references related to a specific business. Hence, the growing use of social media is anticipated to stimulate the media monitoring tools market. As an example, a study by Hootsuite Inc., an American firm offering social media tools to businesses, reports that by 2023, the global count of social media users is predicted to reach 4.74 billion. Moreover, over 93% of all internet users use social media. In addition, 76% of people in North America make use of social media. Consequently, the expanding use of social media is fuelling the media monitoring tools market growth.
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How will the growth rate of the media monitoring tools market shape industry trends by 2034?
There has been a swift increase in the size of the media monitoring tools market in the past few years. It’s projected that the market will expand from a worth of $4.99 billion in 2024 to $5.68 billion in 2025, at a compound annual growth rate (CAGR) of 13.7%. The previous growth can be linked to several factors such as the emphasis on reputation management, globalization, multilingual capabilities, a transition towards combined platforms, the advancements in AI and machine learning, and the need for real-time monitoring.
The market size of media monitoring tools is anticipated to experience swift expansion in the coming years, reaching $10.65 billion in 2029 with a compound annual growth rate (CAGR) of 17.0%. This predicted growth during the forecast period can be ascribed to factors like the integration of artificial intelligence (AI) and machine learning, the need for real-time monitoring and alerts, the proliferation of social media monitoring, better data security and privacy measures, along with global market penetration. The key trends for the forecast period comprise compliance and ethics monitoring, a focus on data visualization and insights, analysis of visual and video content, customization and scalability of solutions, and multi-channel tracking and integration.
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What trends are poised to drive the future success of the media monitoring tools market?
The prevailing trend in the media monitoring tools market is technological advancements. In a bid to consolidate their position, major companies in the market are focusing on the creation of new tech solutions. For instance, Onclusive, a media monitoring platform based in the US, introduced two new additions to its software suite for media monitoring, Essentials and Pro. These products boast a unique capability of providing intelligent media monitoring that can be scaled across teams of varying sizes, and provide dynamic, real-time measurement and reporting. They offer instant, AI-powered insights for creating communication strategies and assessing their impact. Onclusive Pro takes it a step ahead by automating the compilation of findings and the creation of reports, saving numerous hours each week.
Which primary segments of the media monitoring tools market are driving growth and industry transformations?
The media monitoring tools market covered in this report is segmented –
1) By Component: Software, Service
2) By Type: Print Media Monitoring, Social Media Monitoring, Broadcast Media Monitoring, Online Media Monitoring, Other Types
3) By Deployment Model: On Premise, Cloud
4) By Application: Customer Experience And PR Management, Real-Time Analytics, Content Management, Digital marketing And Sales Management, Other Applications
5) By End User: Healthcare, BFSI, IT And Telecom, Media And Entertainment, Retail And E-Commerce, Manufacturing, Other End Users
Subsegments:
1) By Software: Monitoring Software, Analytics Software, Reporting Software
2) By Service: Consulting Services, Implementation Services, Support And Maintenance Services
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Which geographical regions are pioneering growth in the media monitoring tools market?
North America was the largest region in the media monitoring tools market in 2024. The regions covered in the media monitoring tools market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Who are the influential players reshaping the media monitoring tools market landscape?
Major companies operating in the media monitoring tools market include Agility PR Solutions LLC, BoomSonar Suite, Burrelle’s Information Services LLC, Cision US Inc., Coosto, Hootsuite Inc., Lucidya LLC, M-Brain Group, Meltwater, SemanticForce, Snap Trends Inc., Sprinklr Inc., YouScan, Buzzcapture BV, Ubermetrics Technologies GmbH & Co KG, Critical Mention, Talkwalker, Mention, Brand24 Global Inc., Brandwatch, TrendKite, BuzzSumo Limited, Cyfe Inc., SumAll Inc., Tailwind, Oracle Corporation, Alphabet Inc., Pinterest Inc., Twitter Inc., Salesforce.com Inc., Glean.info, TVEyes Inc.
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What Is Covered In The Media Monitoring Tools Global Market Report?
• Market Size Forecast: Examine the media monitoring tools market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the media monitoring tools market for a structured understanding.
• Key Players Overview: Analyze major players in the media monitoring tools market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the media monitoring tools market.
• Segment Contributions: Evaluate how different segments drive overall growth in the media monitoring tools market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the media monitoring tools market.
• Industry Challenges: Identify potential risks and obstacles affecting the media monitoring tools market.
• Competitive Landscape: Review strategic developments in the media monitoring tools market, including expansions, agreements, and new product launches.
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