New York, New York, April 09, 2025 (GLOBE NEWSWIRE) — As part of the buildup to the premiere of Warner Bros. Pictures and Legendary Pictures’ A Minecraft Movie, Warner Bros. and Hologram Media Network (HMN) have created exclusive hologram content available every day at a new network of 4 Macerich Malls and 30 Simon® malls across the country and utilizes HMN’s exclusive technology partnership with Proto Hologram. The Minecraft experience and show was created by Los Angeles-based creative studio Pretty Big Monster.
Snapchat has also partnered with Warner Bros. and HMN to launch a collection of four AR Lens experiences, called Blockify Your World, including the innovative 3D Body Tracking lens that will debut in a one-day event at Roosevelt Field Mall in New York, and introduce four different AR Lenses inspired by the world of A Minecraft Movie directly in the Snapchat app.
See a clip from the interactive A Minecraft Movie hologram event
Cameron Curtis, Executive Vice President, Global Digital Marketing at Warner Bros. Pictures said, “We are thrilled to bring A Minecraft Movie to life in a whole new way through cutting-edge holographic and AR technology. By partnering with Hologram Media Network, Pretty Big Monster, and Snapchat, we’re giving fans an immersive, interactive experience that allows them to step inside the world of A Minecraft Movie like never before. Whether through holograms at top malls or innovative AR lenses, this is an exciting way to build anticipation for the movie’s release.”
James Andrew Felts, Founder and CEO, Hologram Media Network said, “Holographic technology gives the best storytellers in the world a brand-new canvas to reach audiences, promote new content and create deep fan relationships. With Warner Bros. and Minecraft, customers are entering a whole new world of engaging with their favorite characters and stories.”
“Combining hologram technology with Snapchat augmented reality unlocks an exciting new world of storytelling capabilities,” said Adam Katzenback, Head of Entertainment Creative Strategy at Snap Inc. “Together, Snap, HMN, and Warner Brothers are inviting fans to literally step into the world of Minecraft in a way that’s creative and playful, just like Snapchat.”
For Hologram Media Network distribution and ad sales contact: andrew@hologrammedia.net
+1 818.385.5259
For photos, videos, demonstrations, interviews and other press info contact: owen@protohologram.com
About Warner Bros. Pictures: Warner Bros. Pictures is a part of Warner Bros. Motion Picture Group, which also includes New Line Cinema and Warner Bros. Pictures Animation. Warner Bros. Pictures partners with the world’s most inspiring storytellers to create extraordinary entertainment on every screen for global audiences. Warner Bros. Pictures has been at the forefront of the motion picture industry since its inception and continues to be a leading creative force, producing the broadest slate of films for worldwide theatrical release.
About A Minecraft Movie: Warner Bros. Pictures and Legendary Pictures Present A Vertigo Entertainment/On The Roam/Mojang Studios Production, A Jared Hess Film, “A Minecraft Movie.” The film will be distributed by Warner Bros. Pictures worldwide and by Legendary East in China, and released only in theaters and IMAX in North America on April 4, 2025, and internationally beginning 2 April 2025.
About Hologram Media Network: Hologram Media Network is a pioneering experiential advertising platform specializing in immersive, 3D holographic experiences. With a mission to revolutionize consumer engagement in the real world, we deploy cutting-edge hologram units in high-traffic locations such as shopping malls and movie theaters. By combining innovative technology with strategic placement, we offer advertisers unparalleled opportunities to captivate audiences in dynamic, interactive ways. Our vision is to create a nationwide network of 200 premium hologram displays within two years, setting a new standard for DOOH advertising. To learn more about Hologram Media Network, visit www.hologrammedia.net
About Proto Inc.: Proto Inc. is the patented leader in hologram technology and AI spatial computing. Proto devices and its platform are in use across enterprise, finance, healthcare, education, retail, hospitality, sports and entertainment. Invented in Los Angeles and with showrooms and distribution partners around the globe, Proto distributes the large Proto Epic and Proto Luma, the desktop-sized Proto M, and a suite of hologram AI and spatial computing services. Learn more at protohologram.com
About Simon: Simon® is a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations and an S&P 100 company (Simon Property Group, NYSE: SPG). Our properties across North America, Europe and Asia provide community gathering places for millions of people every day and generate billions in annual sales.
About Pretty Big Monster: Pretty Big Monster is an award-winning full-service immersive digital marketing agency with capabilities including AR, VR, Websites, Social, Display, and Experiential Activations. Pretty Big Monster has strategized, designed, built, and managed all forms of content for some of the world’s most iconic brands including Warner Bros. Amazon, HBO Max, Hulu, Paramount, Netflix, NBCUniversal, Disney, and more.
