Dr. Inga Ellen Kastens gives a lecture on the Digital Product Passport at M?nster University of Applied Sciences ( (C) )
A research cooperation between the M?nster-based company Narravero and M?nster University of Applied Sciences on the future of product communication
It starts with a quiet question, somewhere between the lecture hall and the laboratory:
“How does a product speak when it suddenly has something to say?”
Brands have been talking for decades. They advertise, profess, promise. “We Care.” “For a better future.” “Be the change.” Sounded nice. Has changed little.
Now it’s the turn of things themselves. In a few years, there will hardly be a product on the market in Europe that does not have a digital identity – the Digital Product Passport. A system that documents origin, materials, carbon footprint, reparability and recyclability. What sounds like administration is actually the start of a cultural revolution.
The digital product passport: a cultural revolution
Because if every object has a data soul, if information is stored in the material itself, then communication no longer ends at the packaging. It begins there.
This is precisely what a cooperation between M?nster University of Applied Sciences and the company Narravero, which is one of the first to specialize in the communicative dimension of the digital product passport, is currently researching. While many providers are still struggling with data structures and regulations, Narravero has long since moved into the field of application – where technology meets meaning and communication begins.
The real challenge no longer lies in collecting information,
but in designing it in such a way that it can be understood, felt and used.
Data as an invitation to dialog
“A digital product passport is not a data graveyard,” says Dr. Inga Ellen Kastens, Chief Communication Officer at Narravero, “but an invitation to dialogue.”
For eleven years, Kastens taught at universities in Germany, Austria and Switzerland how brands really speak. Today, she is interested in how products enter into relationships – between people, brands and AI.
Research cooperation: design meets responsibility
At the invitation of Prof. Dr. Daniel Braun, students from various design disciplines came together at M?nster University of Applied Sciences to explore this new language.
They talked about interfaces, typography and emotion. About material aesthetics and digital intelligence. About the question of how mandatory data can make people want to use it. How a refill can be told not as a request, but as a gesture. How a pair of jeans continues its own story or how a serum talks to the user instead of feeling empty.
“We want to find out what happens when design takes responsibility,” says Prof. Dr. Daniel Braun. “When it doesn’t just beautify, but creates relationships – between people, brands and systems.”
Kastens adds: “The students should consciously see the Digital Product Passport not as a form, but as a stage – as an impulse for interaction that can bring real benefits to companies, brands and, above all, the goals of the circular economy.”
This is how prototypes are created at M?nster University of Applied Sciences that transform data into experiences –
and thus retell what is perhaps the most pressing issue of our time: Sustainability.
Rethinking sustainability: aesthetics instead of morals
Because if you want something to last, you have to be able to feel it. And that’s exactly what it’s all about:
The aesthetic translation of responsibility. Systems that not only work, but also touch. A generation that has understood that change does not come about through appeals, but through connectivity.
Perhaps that is the real point of this collaboration: that sustainability ceases to be moral – and begins to become relevant.
Further information: http://www.narravero.com
Narravero Gmbh
Am Mittelhafen 10
48155 M?nster
Germany
Frau Dr.Inga Ellen Kastens
025174788851
ingaellen.kastens@narravero.com
About the Narravero from M?nster
Narravero is one of the leading platforms for the digital product passport in Europe. The company’s aim is to turn products into active media – as a product experience channel directly at the point of sale and in consumers’ everyday lives. With projects in the cosmetics, textiles and furniture industries, Narravero shows how the EU Digital Product Passport is not only a regulatory requirement, but also a strategic tool for brand management and customer loyalty.
This release was published on openPR.
