According to the report published by Allied Market Research, “Customer Journey Analytics Market Reach USD 46.68 Billion by 2030 Registering 18.8% CAGR ′′. The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter’s Five Forces analysis, and competitive landscape. This study is a helpful source of information for market players, investors, VPs, stakeholders, and new entrants to gain thorough understanding of the industry and determine steps to be taken to gain competitive advantage.
The global customer journey analytics market was accounted for $8.28 billion in 2020, and is estimated to reach $46.68 billion by 2030, growing at a CAGR of 18.8% from 2021 to 2030.
Driving Factors Customer Journey Analytics Market
Rise in demand for consistent customer support throughout business interaction, customer journey analytics has garnered high traction from the recent years among digital businesses. This is a major factor expected to drive the growth of the market in the coming years. Increase in real-time data generated through connected devices and application is also among some of the major factors expected to boost growth of the market.
Moreover, proliferation of real-time data generated through e-commerce application and evolving retail industry across digitalization are factors that further drive the growth of the market. However, rise in multi-channel business and marketing has increased the complexity of overall data synchronization and data privacy, which is expected to hamper the growth of the market to a certain extent.
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Market Segmentation of Customer Journey Analytics Market
The report divides the global customer journey analytics market on the basis of component, deployment mode, application, touchpoint, organization size, industry vertical, and region.
Based on component, the solutions segment held the largest share in 2020, accounting for nearly two-thirds of the market. However, the services segment is projected to manifest the highest CAGR of 19.9% during the forecast period.
On the basis of deployment mode, the on-premise segment held the lion’s share in 2020, contributing to around three-fifths of the market. However, the cloud segment is estimated to portray the highest CAGR of 20.1% from 2021 to 2030.
The report offers an analysis of the global customer journey analytics industry across several regions such as North America, Europe, Asia-Pacific, and LAMEA. The market across North America held the lion’s share in 2020, accounting for nearly two-fifths of the market. However, the market across Asia-Pacific is anticipated to showcase the highest CAGR of 21.6% during the forecast period.
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North America customer journey analytics market dominated in 2020, and is expected to continue this trend during the forecast period, owing to high availability of number of players that are operating and using analytics in the countries such as the U.S. and Canada. Asia-Pacific is expected to anticipate high CAGR in the global market in the coming years, due to adoption of customer journey analytics tools across various touchpoints. Major players operating in this market have witnessed high growth in demand for customer journey analytics, especially due to increase in consumer expectations to provide consistent information and seamless experiences across diversified channels. This study includes market analysis, trends, and future estimations to determine the imminent investment pockets.
The global customer journey analytics market report includes an in-depth analysis of the prime market players such as
Acxiom LLC.,
Adobe Systems, Inc.,
BryterCX,
IBM Corporation,
Nice Ltd.,
Pointillist,
Quadient,
Salesforce.com, Inc.,
SAP SE,
Verint Systems.
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