Global CRM Analytics Market size was valued at USD 11.45 Billion in 2023 and is poised to grow from USD 12.93 Billion in 2024 to USD 34.12 Billion by 2032, growing at a CAGR of 12.9% in the forecast period (2025-2032).
The Research report on CRM Analytics Market presents a complete judgment of the market through strategic insights on future trends, growth factors, supplier landscape, demand landscape, Y-o-Y growth rate, CAGR, pricing analysis. It also provides and a lot of business matrices including Porters Five Forces Analysis, PESTLE Analysis, Value Chain Analysis, 4 Ps’ Analysis, Market Attractiveness Analysis, BPS Analysis, Ecosystem Analysis.
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Segmental Analysis
Type
Sales Analytics, Customer Analytics, Contact Center Analytics, Marketing Analytics, and Web & Social Media Analytics
End-User
BFSI, Health Care, Retail, Telecom and IT, Media and Entertainment, and Other End Users
Deployment
On-premises, Cloud
Solution
Customer Service, CRM Analytics
Market Dynamics
Drivers
Leveraging Mobile-friendly Multichannel Capabilities in CRM Solutions to Drive Market
The increasing use of mobile devices and smartphones has increased the demand for mobile-friendly customer relationship management modules. Customers demand solutions that are accessible and usable on mobile devices, including smartphones and tablets. This is important for businesses that rely on their sales department to be mobile, as customer information and sales tools must be accessed remotely or on the go. Combining multichannel capabilities improves marketing campaigns. By integrating mobile and social media channels, CRM solutions enable businesses to reach customers where they spend their time. This makes campaigns more effective and increases conversion rates. Additionally, the ability to track customer interactions across channels can provide businesses with valuable insights into consumer behavior and preferences, enabling them to create more targeted and effective marketing campaigns.
Retail Business Leading Market
The global CRM analytics market is expected to expand due to investments by various companies in the rapidly expanding retail sector. For example, IBEF reports that India is witnessing an increase in the number of retail technology companies using digital ledger, inventory management, payments for retail industry -For services such as options, logistics and fulfillment tools. Wiser decision making that leads to greater revenue, greater customer satisfaction, and a more vibrant store overall can be achieved by relying on retail research and hard facts rather than resorting to speculation. According to a survey of more than 350 retailers and brands by Alteryx and RetailWire, 81% say they get customer insights.
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By Regions and Countries
o North America
o Europe
o Asia-Pacific
o South America
o Middle East & Africa
Following are the players analyzed in the report
• Adobe• ClickUp• Copper CRM, Inc.• Creatio• Freshworks Inc.• Insightly Inc.• Microsoft Corporation• monday.com• Nimble• Oracle Corporation• Salesforce.com, Inc.• SAP SE• SugarCRM Inc.• Zendesk• Zoho Corporation Pvt. Ltd.• • • • •
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The research provides answers to the following key questions:
• What is the estimated growth rate of the market for the forecast period 2024-2031? What will be the market size during the estimated period?
• What are the key driving forces responsible for shaping the fate of the CRM Analytics Market during the forecast period?
• Who are the major market vendors and what are the winning strategies that have helped them occupy a strong foothold in the CRM Analytics Market?
• What are the prominent market trends influencing the development of the CRM Analytics Market across different regions?
• What are the major threats and challenges likely to act as a barrier in the growth of the CRM Analytics Market?
• What are the major opportunities the market leaders can rely on to gain success and profitability?
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