BURLINGTON, Mass., Oct. 22, 2024 (GLOBE NEWSWIRE) — In an effort to make biometric authentication more readily accessible to businesses, Aware, Inc. (NASDAQ: AWRE) has launched AwareID, its cloud-based authentication platform, to the WordPress Marketplace. Aware’s differentiated approach delivers secure biometric-based KYC and authentication for business owners, website owners, and website developers who wish to reduce fraud, protect revenue, and meet compliance regulations effortlessly using biometrics. WordPress users can now seamlessly integrate Aware’s plug-in to enable secure, fast, and cost-effective cloud-based biometric authentication. This news builds upon a previous announcement whereby Aware announced an AwareID plug-in for online gaming and sweepstakes operators running WooCommerce, the open-source, fully customizable e-commerce platform built on WordPress.
“As the market for biometric authentication continues to grow, we are able to connect many more use cases where our biometric platform technology adds tremendous value, in addition to online gambling and sports betting,” says Heidi Hunter, Chief Product Officer, Aware. “By making AwareID widely accessible on the WordPress Marketplace, we’re essentially opening the door to any business running on WordPress to implement an extremely user-friendly, web-browser based biometric authentication (facial recognition) solution in just a few minutes, with virtually no up-front infrastructure investments. Being that WordPress is one of the largest content management companies in the world, we are excited to be launched into the marketplace, enabling businesses to securely onboard and go password free.”
With this incorporation into the marketplace, there are several immediate use cases. The first continues to be online gambling and sports betting, where online gaming sweepstakes operators allow consumers to purchase sweepstakes activity through WooCommerce on their WordPress sites. A second application is online and storefront retail sites using WooCommerce that need a way to secure check-out, prevent fraud and onboard consumers for ongoing checkout activity. A third is that organizations can use WordPress for content access and access control. If these organizations secure access to site content on WordPress, they can go password-free by registering end-users through biometric authentication, enabling secure and easy access to content.
In addition to making AwareID more broadly accessible via the marketplace, the WordPress integration method joins Aware’s current technology stack including White Labeled Apps, Native SDK’s, Web SDK’s, API’s, Low Code and OpenID Connect integration options. This configurability demonstrates the diversity of methods in which it may be implemented by customers with a range of needs and existing IT resources.
“We’re tremendously excited about this announcement and capability,” continues Hunter. “It further democratizes access to biometric authentication, with no heavy lifting on the customer’s part. It’s clear that the opportunities that WordPress Marketplace will provide will be extremely impactful, particularly in e-commerce.”
About Aware
Aware is a global biometric platform company that uses data science, machine learning, and artificial intelligence to tackle everyday business and identity challenges through biometrics. For over 30 years we’ve been a trusted name in the field. Aware’s offerings address the growing challenges that government and commercial enterprises face in knowing, authenticating and securing individuals through frictionless and highly secure user experiences. Our algorithms are based on diverse operational data sets from around the world, and we prioritize making biometric technology in an ethical and responsible manner. Aware is a publicly held company (NASDAQ: AWRE) based in Burlington, Massachusetts. To learn more, visit our website or follow us on LinkedIn and X.
Safe Harbor Warning
Portions of this release contain forward-looking statements regarding future events and are subject to risks and uncertainties, such as our expectations regarding our new product. Aware wishes to caution you that there are factors that could cause actual results to differ materially from the results indicated by such statements, including the risks that i) a significant commercial market for biometrics technology may not develop, and if it does, we may not be successful in that market; ii) the biometrics market may not experience significant growth or our products may not achieve broad acceptance; iii) we face intense competition from other biometrics solution providers; iv) our business is subject to rapid technological change; v) our software products may have errors, defects or bugs which could harm our business; and vi) part of our future business is dependent on market demand for, and acceptance of, the cloud-based model for the use of software. We refer you to the documents Aware files from time to time with the Securities and Exchange Commission, specifically the section titled Risk Factors in our annual report on Form 10-K for the fiscal year ended December 31, 2023 and other reports and filings made with the Securities and Exchange Commission.
CONTACT
Company Contact
Delaney Gembis
Aware, Inc.
781-687-0393
marketing@aware.com
