Global live streaming viewership grew 13% year-over-year to 9.6B hours watched during Q3 2025, reflecting the highest Q3 viewership ever across all live-streaming platforms
FRISCO, TX / ACCESS Newswire / October 23, 2025 / Stream Hatchet, the leading provider of data analytics for the live streaming and gaming ecosystem and wholly-owned subsidiary of GameSquare Holdings (NASDAQ:GAME), (“GameSquare”, or the “Company”), has released its Q3 2025 Live Streaming Trends Report. The report reveals key insights into the evolution of the global live streaming market across gaming, esports, and entertainment.
Access to the report is available at: https://streamhatchet.com/reports/q3-2025-live-streaming-trends-report/
“Live streaming continues to expand beyond gaming as it becomes a powerful force for the future of live entertainment,” said Justin Kenna, CEO of GameSquare. “With TikTok Live surpassing Twitch in total hours watched and events like the Esports World Cup and Kai Cenat’s Mafiathon setting new benchmarks for engagement, we’re witnessing a massive reallocation of attention. These trends validate our belief that creators and interactive formats are driving the next generation of media.”
Key Insights from Stream Hatchet’s Q3 2025 Report:
Twitch dropped below 50% market share for the first time ever, partially due to viewbotting crackdowns (but remains the most-viewed platform)
TikTok Live data is in, and the mobile platform brought in 9.2B hours watched in Q3 2025 compared to 4.6B for Twitch – a major shift in perception for where audiences find streaming
The Esports World Cup grew stronger, with the Saudi-backed global gaming event reaching 168M hours watched – up 73% from 2024
Subathon 2025 reached record levels with Kai Cenat as the big winner: His Mafiathon 3 marathon stream brought in 71% of all Subtember subs
Live-streaming is the place for sports: As just one example, FC Barcelona hit 3.2M viewers for their match against Como 1907
For more information on Stream Hatchet and insight into the esports and streaming markets, please visit their website at http://www.streamhatchet.com.
About GameSquare Holdings, Inc.
GameSquare (NASDAQ:GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Clan Esports, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. As a digital-native business, GameSquare provides brands with unparalleled access to world-class creators and talent, delivering authentic connections across gaming, esports, and youth culture. Complementing our operating strategy, GameSquare has developed an innovative treasury management program designed to generate yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.
To learn more, visit http://www.gamesquare.com.
About Stream Hatchet
Stream Hatchet delivers real-time, actionable insights into the gaming and live-streaming ecosystem across 16 platforms. From performance benchmarking to campaign ROI and influencer intelligence, Stream Hatchet empowers game publishers, brands, agencies, and tournament organizers with the industry’s most granular data and reporting tools.
For more information visit http://www.streamhatchet.com.
Forward-Looking Information
This news release contains “forward-looking information” and “forward-looking statements” (collectively, “forward-looking statements”) within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as “expects”, or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans”, “budget”, “scheduled”, “forecasts”, “estimates”, “believes” or “intends” or variations of such words and phrases or stating that certain actions, events or results “may” or “could”, “would”, “might” or “will” be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company’s future performance, revenue, growth and profitability; and the performance of the live streaming market . These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company’s ability to grow their business and being able to execute on their business plans, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company’s ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company’s portfolio across entertainment and media platforms, dependence on the Company’s key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company’s most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.
Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: [email protected]
Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: [email protected]
Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: [email protected]
SOURCE: GameSquare Holdings, Inc.
