Metaverse In E-Commerce Market Size
What Is the Estimated Market Size and Growth Rate for the Metaverse In E-Commerce Market?
The e-commerce market for the metaverse has seen an explosive enlargement in recent times. This market, scheduled to escalate from $20.53 $ billion in 2024 to $28.28 $ billion in 2025, exhibits a compound annual growth rate (CAGR) of 37.8%. Growth during the historic period is predominantly driven by factors such as the emergence of 5G technology, the surge in social commerce, the escalation in mobile device and tablet usage, the broader application of virtual and augmented reality, and enhancement in visual and sensory experiences.
The metaverse within the e-commerce industry is projected to experience astronomical growth over the coming years, ballooning to a whopping $100.89 billion in 2029, with an impressive compound annual growth rate (CAGR) of 37.4%. The growth anticipated within this period could be a result of factors such as the rise in non-fungible tokens (NFTs), the need for improved security and privacy, increased popularity of decentralized e-commerce platforms, surging demand for engaging, interactive shopping experiences and the growing trend toward online shopping. Noteworthy trends expected during the forecast period encompass the incorporation of blockchain technology, innovations in payment systems and financial transactions, AI-driven customization, new product developments, and technological advancements.
What Are the Forces Behind the Rapid Growth of the Metaverse In E-Commerce Market?
The expansion of the metaverse in the realm of e-commerce is projected to be expedited by the ascent of social commerce. Social commerce involves the utilisation of social media platforms to enable online transactions via integrated buying and selling features. The growing prevalence of social commerce is attributed to heightened social media activity, convenience of blending shopping experiences, and the impact of social exchanges on buying choices. The e-commerce metaverse upgrades social commerce by crafting engaging, two-way shopping experiences that unify social engagement with virtual shops and product discovery. For instance, the Census Bureau of the Department of Commerce, a US government agency, reported in February 2024 that the projected U.S. retail e-commerce sales for the second quarter of 2024 hit $282.3 billion, indicating a 5.3% (± 0.7) surge from the first quarter of 2023. Thus, the acceleration of social commerce is fuelling the expansion of the metaverse in the e-commerce industry.
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Who Are the Dominant Companies Influencing Metaverse In E-Commerce Market Trends?
Major companies operating in the metaverse in e-commerce market are Microsoft Corporation, Alibaba Group, Meta Platforms Inc., Tencent Holdings Limited, Amazon Web Services (AWS), Sony Corporation, Nike Inc., NVIDIA Corporation, Adidas Inc., Shopify Inc., Flipkart, Etsy Inc., Roblox Corporation, Epic Games Inc., BigCommerce Holdings Inc., HTC Corporation, Animoca Brands Corporation Ltd., Decentraland, Ready Player Me, The Sandbox, ARuVR, Verpex hosting LTD
How Is the Metaverse In E-Commerce Market Evolving?
Key corporations in the metaverse for the e-commerce sector are progressing in-game shopping experiences to smoothly mingle shopping with gameplay, escalate user interaction, and stimulate earnings through virtual merchandise sales. In-game shopping lets gamers acquire virtual goods or improvements inside a game, employing either real or in-game money, to enrich their encounter or tailor their characters. For example, in May 2023, Amazon, an international technology firm located in the US, introduced Amazon Anywhere. This comprises a series of application programming interfaces (APIs) for app and game developers. It empowers clients to purchase tangible goods directly from the Amazon outlet while engaging in virtual spaces such as video games and augmented reality (AR) applications. It includes in-game shopping, product integration, a broad assortment of products, order administration, and APIs for developers to incorporate Amazon’s shopping features into their apps and games. This uninterrupted shopping encounter lets users shop within the game or app, thereby amplifying user interaction.
What Are the Different Segmentations in the Metaverse In E-Commerce Market?
The metaverse in e-commercemarket covered in this report is segmented –
1) By Technology: Augmented Reality (AR) Or Virtual Reality (VR) Headset, Blockchain, Mixed Reality, Other Technologies
2) By Platform: Computer, Mobile, Headset
3) By Application: Virtual Stores, Virtual Events, Virtual Product Discovery, Virtual Customer Service, Virtual Payments
Subsegments:
1) By Augmented Reality (AR) Or Virtual Reality (VR) Headset: Standalone VR Headsets, Tethered VR Headsets, AR Smart Glasses, Mobile AR Applications
2) By Blockchain: Cryptocurrency Payment Systems, Smart Contracts For Transactions, Supply Chain Management Solutions, Digital Identity Verification
3) By Mixed Reality: Holographic Displays, Immersive Retail Experiences, Interactive Virtual Showrooms
4) By Other Technologies: Artificial Intelligence (AI), 3D Modeling and Rendering Software, Social Commerce Platforms, Cloud Computing Solutions
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Which Region Is at the Forefront of the Metaverse In E-Commerce Market?
North America was the largest region in the metaverse in e-commerce market in 2024. The regions covered in the metaverse in e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What Is Covered In The Metaverse In E-Commerce Global Market Report?
– Market Size Analysis: Analyze the Metaverse In E-Commerce Market size by key regions, countries, product types, and applications.
– Market Segmentation Analysis: Identify various subsegments within the Metaverse In E-Commerce Market for effective categorization.
– Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
– Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
– Market Contribution: Evaluate contributions of different segments to the overall Metaverse In E-Commerce Market growth.
– Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
– Industry Challenges: Analyze challenges and risks affecting the Metaverse In E-Commerce Market.
– Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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