Commerce cloud platforms offer a comprehensive range of capabilities, enabling brands to engage with customers at every stage of their journey. These platforms are instrumental in measuring customer satisfaction, analyzing purchasing behaviors, forecasting demand, and optimizing store layouts. With the growth of user data across physical and online platforms, the adoption of cloud-based solutions and services in the retail sector has surged. Additionally, commerce cloud platforms provide advanced tools for marketing, driving demand for intelligent and analytical systems that process vast datasets. This empowers organizations to make data-driven decisions, fueling the commerce cloud market’s growth.
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According to a new report published by Allied Market Research, titled, “Commerce Cloud Market,” The commerce cloud market was valued at $19.2 billion in 2022, and is estimated to reach $138.2 billion by 2032, growing at a CAGR of 22.2% from 2023 to 2032.
In terms of components, the platform segment dominated the commerce cloud market in 2022, accounting for over two-thirds of the total market revenue. This segment is expected to maintain its leadership position throughout the forecast period, driven by the growing adoption of commerce cloud solutions in e-commerce and supply chain management. Meanwhile, the service segment is anticipated to exhibit the highest compound annual growth rate (CAGR) of 24.5% from 2023 to 2032. This growth is attributed to the increasing demand for consulting, implementation, integration, training, and support services within the commerce cloud market.
By type, the public cloud segment held the largest share in 2022, contributing to over half of the total revenue, and is expected to retain its dominance during the forecast period. Retailers favor public cloud solutions for ensuring data confidentiality through cloud-based storage. However, the private cloud segment is forecasted to register the highest CAGR of 25.2% from 2023 to 2032. This growth is driven by the advantages of real-time assistance and insights offered by cloud-based solutions, creating lucrative opportunities for the market.
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Regarding application, the fashion and apparel segment accounted for the largest market share in 2022, representing more than one-third of the commerce cloud market revenue. This segment is projected to sustain its leadership throughout the forecast period, as commerce cloud solutions provide organizations with valuable insights into customer preferences, behavior, and purchasing trends. However, the pharmaceutical and grocery segment is expected to achieve the highest CAGR of 27.1% from 2023 to 2032, fueled by the growing need for effective solutions to support business expansion in the commerce cloud market.
In 2022, large enterprises led the commerce cloud market and are expected to maintain dominance throughout the forecast period. These organizations allocate significant portions of their analytics budgets to manage extensive data and servers within their networks. In the retail sector, large enterprises utilize commerce cloud solutions to enhance strategic decision-making, boost operational efficiency, and improve customer experiences. Conversely, small and medium-sized enterprises (SMEs) are projected to experience the highest growth. SMEs benefit from cost-effective commerce cloud solutions, unlocking substantial growth opportunities for the cloud-based commerce platform market.
Regional Overview
North America held the largest market share for commerce cloud solutions in 2022, supported by increased investments in cloud computing and digital technologies. This trend is expected to drive sustained revenue growth in the region. Meanwhile, the Asia-Pacific region is anticipated to exhibit the highest growth during the forecast period. Rising demand for commerce cloud services across industries to enhance productivity and ensure seamless business operations is expected to boost the market’s expansion in this region.
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Impact of the Pandemic
The COVID-19 pandemic accelerated digital transformation, creating new opportunities for the commerce cloud industry. During the pandemic, businesses optimized their operations to maximize revenue and adapt to the evolving landscape, fueling the adoption of commerce cloud solutions. In the post-pandemic era, businesses are leveraging advanced digital technologies, such as cloud computing, artificial intelligence (AI), and predictive modeling, to enhance their offerings. For instance, in December 2021, Optimizely launched an integrated version of its B2B Commerce Cloud and Content Cloud products, enabling brands to execute sophisticated content strategies and streamline collaboration among marketing teams. Such initiatives have contributed significantly to the commerce cloud market’s growth.
Major Market Players
Key companies driving the global commerce cloud market include IBM Corporation, Salesforce.com, Inc., SAP SE, Oracle Corporation, BigCommerce Pty. Ltd., Amazon Web Services, Inc., Apttus Corporation, Shopify Inc., Magento, and Sitecore. These players employ strategies such as business expansion, product launches, and partnerships to foster innovation and growth within the industry.
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