LEHI, UT / ACCESS Newswire / October 22, 2025 / AI is no longer optional in the world of marketing – it has quickly become a mandatory element of creating and optimizing campaigns. Despite this, many CMOs have been hesitant to embrace AI, with a survey from earlier this year finding that 27% of CMOs have limited or no AI use within their organizations. Such CMOs are increasingly at risk of falling behind the competition, as survey data indicated that high-performing organizations were more likely to use generative AI than low performers.
With this backdrop, the launch of Revmatics.ai’s new RevTech platform serves as a valuable reminder of AI’s potential for CMOs, both among the early adopters and those who are reluctant to use AI. As Ricky Ray Butler, founder and CEO of Revmatics.ai explained in a recent interview, by focusing AI applications on tasks that will generate meaningful revenue growth, CMOs can better position their marketing efforts for lasting success.
The RevTech platform introduces four cornerstone tools built for modern marketing leaders: Audience Intelligence (which uncovers and analyzes high-value audiences), Cross-platform Media Planning, Creator Lists (curated databases of proven creators for brand partnerships) and CRO Studio (which offers conversion optimization workflows). Each tool is designed to help CMOs unlock the 80% of brand data that too often goes unused, turning it into a driver of both immediate revenue and long-term growth.
Getting a Comprehensive View
“On average, most brands let about 80% of their data go unused,” Butler says.
“This is especially problematic in marketing, because marketers tend to collect a lot of unstructured data. That unstructured data is more likely to go underutilized because it is harder to organize and analyze. At the same time, it can be one of your best resources for truly understanding what resonates with your target audiences. Our goal is to help brands turn their data into a meaningful driver of revenue.”
To address this, Revmatics’ RevTech platform starts by performing a digital data sync that includes the brand’s sales history and ad platform data and pairing it with Revmatics’ own proprietary data set to gather insights that go beyond basic numbers.
“A detailed dive into the data is obviously valuable in tracking the performance and ROI of ad campaigns across different platforms,” Butler says. “But it creates even more value by helping to generate customer and audience personas that give you greater insight into the motivations of each audience segment. Understanding how strongly different types of audiences could affiliate with your brand can guide messaging and targeting in ways that open up new opportunities for growth.”
With 87% of marketers reporting that data is their company’s most underutilized asset, this element alone is enough to dramatically transform outcomes for CMOs.
Enabling Data-Driven Decisions
A central element of the RevTech platform is a suite of tools that enable CMOs to make data-driven decisions as they optimize their campaigns. “Comprehensive ROI dashboards help you break down how each campaign is or isn’t contributing to your key performance indicators,” Butler says.
“This includes cross-platform performance tracking, so you can quickly see which platforms are delivering the best return on ad spend. By pairing this near real-time data with AI-powered predictive analytics, you can quickly determine how to better allocate your budget. And when this information is rooted in your own data insights, you can make those decisions with confidence.”
RevTech can even automate campaign optimization for CMOs, allowing them to input optimization parameters based on metrics like clicks, conversion rate and spend to ensure campaigns are delivering the best possible return on investment. Such features make it easy for CMOs to keep individual campaigns within desired spending parameters so they stay on budget.
With quality data, CMOs can ensure that revenue-generating efforts maintain the level of profitability needed for their brand’s long-term sustainability.
A More Strategic Approach to Content
Revmatics’ RevTech platform also streamlines the campaign creation process, with helpful tools for both internal teams and partnerships with external content creators. As with the analytics tools, these features are drawn from individual brands’ data, as well as Revmatics’ own proprietary data set.
“Customer personas and audience profiles offer a quick and easy way to look at your target audience like real people,” Butler explains. “These personas don’t just give you basic demographic information like age and location. They dig deeper to offer perspectives on their needs, concerns and motivations – the things that truly influence their buying decisions. These detailed profiles offer valuable guidance for how you can adjust your messaging to different audiences and their needs, helping maximize the ROI of each campaign. From our AI research, we’ve learned that contextualizing audience interests and content consumption is the most important data for predicting actions and behaviors. This unstructured data that many don’t leverage or model is actually the most important data.”
In addition to these profiles, Revmatics can also produce content creator briefs, which leverage information from audience personas and a brand’s messaging guidelines to quickly generate guiding documents for all marketing collaborations.
With the influencer marketing market expected to reach $30 billion in 2025, ensuring that such collaborations are in line with both audience and brand needs is critical for the right kind of exposure and revenue growth.
Driving Revenue, the Smarter Way
As Butler’s examples show, AI-powered RevTech applications present a host of valuable contributions to streamline the work of CMOs. By enabling full visibility into campaign performance, including the addition of predictive analytics and strategic insights, CMOs can make decisions regarding budget spend and campaign strategy with greater confidence.
And with better understanding of their audience segments, they can develop campaigns with greater appeal that will increase the overall lifetime value of their customers. For CMOs who adopt these powerful tools, leveraging the full power of AI will ultimately ensure faster and more cost-effective scaling to drive meaningful results for their brand.
Media Details
Company Name: Revmatics, Inc.
Contact Name: Travis Simon
Email Address: [email protected]
Website URL: https://revmatics.ai/
SOURCE: Revmatics, Inc.
